Senior Campaign Insights Manager

📌 Core Information

🔹 Job Title: Senior Campaign Insights Manager 🔹 Company: eBay 🔹 Location: Remote (Texas, Maryland, Massachusetts, Pennsylvania, Florida) 🔹 Job Type: Full-Time 🔹 Category: Marketing & Advertising 🔹 Date Posted: July 11, 2025 🔹 Experience Level: 6-8 years (Mid-Senior level) 🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading US campaign insights and acting as the consumer champion in all forums.
• Collaborating with the Brand team on creative briefs and overall US marketing strategy.
• Guiding research for campaign development and media optimization.
• Establishing best practices, evolving protocols, and defining benchmarks for eBay campaigns.
• Crafting strategic syntheses and providing thought leadership to identify learning themes and opportunities.

ASSUMPTION: This role requires a strong understanding of consumer behavior and market trends, as well as the ability to translate complex data into actionable insights. The ideal candidate will have experience in campaign development research, ad pre-testing, campaign in-market measurement, and media measurement research.

📋 Key Responsibilities

✅ Lead and be the US campaign insight subject matter expert, as well as be the consumer-champion in all forums. ✅ Identify relevant insights about the US consumer to inspire creative development and collaborate with the Brand team on creative briefs and overall US marketing strategy. ✅ Lead research that guides creative development, campaign measurement, and media optimization, including owning research and insights for campaign development and media measurement, leading end-to-end research, establishing best practices, and crafting strategic syntheses. ✅ Create compelling, insightful storylines that illuminate opportunities and threats to creative and media planning, and present campaign learning, data, and recommendations in Senior Leadership forums. ✅ Build strong relationships with a diverse set of global cross-functional business partners and agency partners to understand their challenges and priorities, define insight roadmaps, and drive actions through evidence-based recommendations. ASSUMPTION: This role requires strong communication skills, the ability to distill actionable insights from complex data, and the ability to work efficiently and effectively in a highly matrixed global organization.

🎯 Required Qualifications

Education: - Bachelor’s Degree in Market Research, Marketing, Statistics, Economics, or related field. Advanced Degree highly desirable. Experience: - 6-8 years of related work experience in a Consumer Insights role, with a focus on campaign development and effectiveness. Required Skills: - Excellent communicator with experience presenting to Senior level business partners. - Proven ability to distill actionable insights from complex data and explain findings to business leaders in a digestible and compelling manner. - Positive can-do, flexible attitude, understanding that the role is fast-paced with quick turnaround, ready to jump in and roll up sleeves; resilient and adaptable in the face of changing plans or timelines. - Empathetic – ability to build strong intuition based on deep consumer understanding. - Experience in “connecting the dots” from disparate data sources to bring together clear, insightful syntheses. - Curious to uncover the ‘why’ to discover non-obvious insights for growth. - Collaborative approach, with the ability to form strong cross-functional relationships at all levels, gain alignment from stakeholders, and manage healthy conflict. - Excellent analytical, decision-making, negotiation, and problem-solving skills. - Expertise in working efficiently and effectively in a highly matrixed Global organization. Preferred Skills: - Experience with specific market research tools and methodologies. - Familiarity with eBay's products and services.

💰 Compensation & Benefits

Salary Range: $101,200 - $174,100 per year (based on eBay's provided range) Benefits: - Medical, financial, and paid time off benefits, such as PTO and parental leave. - Target bonus and restricted stock units (as applicable). Working Hours: Full-time, with flexible hours and a focus on results. ASSUMPTION: The provided salary range is inclusive of base pay, target bonus, and restricted stock units. The total compensation package may vary depending on multiple individualized factors, including location, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: eBay is a global ecommerce leader, operating in the technology, information, and internet industry. They connect millions of sellers and buyers in more than 190 markets around the world. Company Size: eBay has 10,001+ employees, making it an enterprise-level organization. This size offers opportunities for career growth and exposure to diverse teams and projects. Founded: eBay was founded in 1995 and has since grown into a publicly traded company with a strong global presence. Company Description:

• eBay connects people and builds communities to create economic opportunity for all.
• Their platform empowers millions of buyers and sellers in more than 190 markets around the world.
• eBay is committed to pushing boundaries and reinventing the future of ecommerce for enthusiasts.

Company Specialties:

• eBay specializes in e-commerce, retail, internet, and technology.
• They focus on creating pathways to connect millions of sellers and buyers worldwide.

Company Website: https://www.ebayinc.com/ ASSUMPTION: eBay's large size and global presence offer numerous opportunities for career growth and exposure to diverse teams and projects. Their commitment to pushing boundaries and reinventing the future of ecommerce creates an innovative and dynamic work environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring 6-8 years of experience in a Consumer Insights role with a focus on campaign development and effectiveness. Reporting Structure: The Senior Campaign Insights Manager will report to the Global Campaign Insight Lead. Work Arrangement: This role is fully remote, with the option to work from various locations within the United States. Growth Opportunities:

• Potential to grow within the Global Consumer Insights team or explore other opportunities within eBay's global organization.
• Chance to work on high-impact campaigns and make a significant impact on eBay's marketing strategy.
• Opportunity to collaborate with cross-functional teams and gain exposure to various aspects of the business.

ASSUMPTION: eBay's large size and global presence offer numerous opportunities for career growth and exposure to diverse teams and projects. The fully remote work arrangement provides flexibility and the chance to work from various locations within the United States.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement. Office Location(s): Remote (Texas, Maryland, Massachusetts, Pennsylvania, Florida) Geographic Context:

• eBay's remote work arrangement allows employees to live and work from various locations within the United States.
• This flexibility enables employees to choose a location that best suits their personal and professional needs.

Work Schedule: Full-time, with flexible hours and a focus on results. The specific work schedule may vary depending on the employee's needs and the team's requirements. ASSUMPTION: eBay's fully remote work arrangement offers employees the flexibility to live and work from various locations within the United States. This flexibility enables employees to choose a location that best suits their personal and professional needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the eBay careers website.
• Phone or video screen with a member of the HR team or hiring manager.
• Virtual or in-person interview with the hiring manager and other team members.
• Final interview with the Global Campaign Insight Lead or another senior leader.

Key Assessment Areas:

• Communication skills and the ability to present complex data in a digestible and compelling manner.
• Problem-solving skills and the ability to think critically about consumer behavior and market trends.
• Cultural fit and alignment with eBay's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with campaign development research, ad pre-testing, campaign in-market measurement, and media measurement research.
• Demonstrate your ability to connect the dots from disparate data sources and uncover non-obvious insights for growth.

ATS Keywords: (Strategic list of keywords from the job description that applicants should include in their resume)

• Consumer Insights
• Campaign Development
• Ad Pre-testing
• Media Measurement
• Data Analysis
• Storytelling
• Relationship Building
• Collaboration
• Communication
• Problem Solving
• Negotiation
• Decision Making
• Empathy
• Curiosity
• Analytical Skills
• Flexibility

ASSUMPTION: eBay's application process is designed to assess the candidate's communication skills, problem-solving abilities, and cultural fit. Applicants should tailor their resume and cover letter to highlight their relevant experience and skills for this role.

🛠️ Tools & Technologies

• eBay's internal tools and platforms for market research and data analysis.
• Microsoft Office Suite (Word, Excel, PowerPoint).
• Presentation software (e.g., Google Slides, Prezi) for creating and delivering presentations.

ASSUMPTION: eBay provides the necessary tools and technologies for market research and data analysis. Applicants should be comfortable using Microsoft Office Suite and presentation software.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed: We put our customers at the center of everything we do.
• Inventive: We challenge the status quo and continuously innovate.
• Empowered: We take ownership and accountability for driving results.

Work Style:

• eBay values a collaborative and inclusive work environment, where employees feel empowered to take ownership and accountability for driving results.
• The company encourages employees to challenge the status quo and continuously innovate.

Self-Assessment Questions:

• How do your personal values align with eBay's company values?
• How do you approach collaboration and working with cross-functional teams?
• How do you stay up-to-date with industry trends and consumer behavior?

ASSUMPTION: eBay's company values emphasize customer obsession, inventiveness, and empowerment. Applicants should assess their personal values and work style to ensure a good fit with eBay's culture.

⚠️ Potential Challenges

• The fast-paced nature of the role may require quick turnaround times and adaptability to changing plans or timelines.
• The fully remote work arrangement may present challenges in maintaining work-life balance and staying connected with colleagues.
• The role may require travel for in-person meetings or events, depending on the company's policies and the employee's location.

ASSUMPTION: eBay's fully remote work arrangement offers flexibility but may also present challenges in maintaining work-life balance and staying connected with colleagues. The fast-paced nature of the role requires adaptability and the ability to work efficiently and effectively in a highly matrixed global organization.

📈 Similar Roles Comparison

• This role is unique in its focus on US campaign insights and its collaboration with the Brand team on creative briefs and overall US marketing strategy.
• Similar roles in other organizations may have a broader or more specific focus, depending on the company's size and structure.
• Career paths in this field may include progression to a Global Campaign Insight Lead or other senior leadership roles within the marketing or advertising industry.

ASSUMPTION: This role is unique in its focus on US campaign insights and its collaboration with the Brand team on creative briefs and overall US marketing strategy. Applicants should consider the specific requirements and responsibilities of this role compared to similar roles in other organizations.

📝 Sample Projects

• Developing and executing a research plan to inform campaign development and media optimization for eBay's Fashion, Parts & Auto, and Collectibles categories.
• Collaborating with the Brand team to create compelling creative briefs and overall US marketing strategy based on consumer insights.
• Presenting campaign learning, data, and recommendations to Senior Leadership forums to inform decision-making and drive actions.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role. Applicants should be prepared to discuss their experience with similar projects and how they have applied their skills to achieve successful outcomes.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the US campaign insights team, and how can this role help address them?
• How does this role collaborate with other teams within the Global Consumer Insights organization and the broader eBay organization?
• What opportunities are there for growth and development within this role and the Global Consumer Insights team?
• How does eBay support work-life balance for its remote employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These key questions help applicants better understand the role's requirements, the team's dynamics, and eBay's culture. Applicants should ask thoughtful questions that demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the eBay Careers website.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including the required and preferred skills listed in the job description.
• Prepare for your interviews by researching eBay's company values, culture, and recent campaigns or initiatives.
• Follow up with the hiring manager or HR representative after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.