📌 Core Information
🔹 Job Title: Senior Campaign Operations & Analytics Manager
🔹 Company: Halcyon
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing campaign operations processes
- Managing campaign workflows and ensuring timely launches
- Handling marketing automation requests and optimizing campaign performance
- Building and maintaining dashboards for real-time insights into key performance indicators
- Continuously assessing and refining campaign workflows for maximum efficiency
ASSUMPTION: This role requires a strong blend of analytical skills, campaign management expertise, and a deep understanding of marketing technology to ensure campaigns run smoothly, effectively, and efficiently while delivering actionable insights that drive decision-making.
📋 Key Responsibilities
✅ Lead the development and implementation of campaign operations processes
✅ Manage campaign workflows, from setup through execution, ensuring all campaigns are launched on time and meet quality standards
✅ Handle various marketing automation requests from internal customers
✅ Optimize campaign performance by monitoring, testing, and iterating on various elements
✅ Create functional and flexible program templates and scalable strategies for program execution
✅ Build and maintain dashboards and reporting tools that provide real-time, accurate insights into key performance indicators
✅ Establish and maintain data governance practices to ensure data accuracy, integrity, and consistency across marketing systems
✅ Continuously assess and refine campaign workflows, ensuring maximum efficiency and scalability across the marketing team
✅ Identify bottlenecks and recommend process improvements to streamline campaign execution and reporting
✅ Work with marketing technology platforms to ensure proper integration, data accuracy, and reporting capabilities
ASSUMPTION: This role involves a high degree of cross-functional collaboration with various teams, including marketing teams, sales operations, business development, and leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in campaign operations, marketing analytics, or a related field with a proven track record of managing and optimizing multi-channel marketing campaigns
Required Skills:
- Strong understanding of SFDC, marketing automation, intent-based data tools, and marketing technologies
- Advanced campaign operations experience, business acumen, strong technical abilities, and working knowledge of GTM tools
- Proven history of crafting, creating, and delivering impactful marketing campaign programs across diverse channels and methods
- A strong bias for action
Preferred Skills:
- Experience with specific marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Familiarity with data visualization tools (e.g., Tableau, Domo)
ASSUMPTION: Candidates with experience in a similar role or industry will have a strong advantage in this position.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 per year
Benefits:
- Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
- 401k plan with a generous employer contribution
- Short and long-term disability coverage, basic life and AD&D insurance plans
- Medical and dependent care FSA options
- Flexible PTO policy
- Parental leave
- Generous equity offering
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is Halcyon's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Halcyon is a cybersecurity company focused on building products that stop ransomware from impacting enterprise customers. They offer a layered ransomware protection platform that combines pre-execution detection, behavioral modeling, deception techniques, and resiliency, recovery, and isolation of impacted nodes.
Company Size: Halcyon is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Halcyon was founded in 2021 by a team of cyber industry veterans after battling the scourge of ransomware for years at some of the largest global security vendors.
Company Description:
- Halcyon is a remote-native, completely distributed global team that recognizes great talent can exist anywhere.
- The company is focused on building products and solutions for mid-market and enterprise customers.
- Halcyon's dynamic team has incredible perspectives to share, and they take great pride in being an equal opportunity employer.
Company Specialties:
- Cybersecurity
- Software
- Anti-ransomware
Company Website: http://www.halcyon.ai
ASSUMPTION: Halcyon's focus on ransomware protection and their commitment to a remote-friendly work environment make them an attractive option for candidates seeking a unique and challenging role in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is a senior-level position that offers significant responsibility and the opportunity to make a substantial impact on the company's marketing efforts.
Reporting Structure: The Senior Campaign Operations & Analytics Manager reports directly to the Director, Marketing Operations.
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance.
Growth Opportunities:
- As Halcyon continues to grow, there will be opportunities for career advancement within the marketing department and the company as a whole.
- This role offers the chance to work closely with leadership, providing exposure to strategic decision-making processes.
- The dynamic nature of the cybersecurity industry ensures that there will be continuous learning and development opportunities.
ASSUMPTION: Candidates who are proactive, results-driven, and eager to take on new challenges will thrive in this role and have ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Halcyon is a remote-native company with no physical offices.
Office Location(s): N/A
Geographic Context:
- As a remote company, Halcyon offers the opportunity to work from anywhere, providing flexibility and the ability to maintain a healthy work-life balance.
- The company's focus on ransomware protection means that it operates in a dynamic and rapidly evolving industry.
- Halcyon's commitment to being an equal opportunity employer ensures a diverse and inclusive work environment.
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate individual needs and time zones.
ASSUMPTION: Candidates who are self-motivated, organized, and able to work independently in a remote setting will excel in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing leadership team
Key Assessment Areas:
- Campaign management experience and expertise
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Problem-solving and process improvement abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant campaign management and analytics experience.
- Be prepared to discuss specific examples of your experience with campaign optimization, data analysis, and process improvement.
- Demonstrate your understanding of Halcyon's unique focus on ransomware protection and how your skills and experience align with the company's mission.
ATS Keywords: Campaign Operations, Marketing Analytics, Marketing Automation, Data Governance, Process Optimization, Salesforce, Marketo, HubSpot, 6Sense, Email Marketing, Collaboration Skills, Analytical Skills, Technical Abilities, Communication Skills, Fast-Paced Environment, Multi-Channel Marketing
ASSUMPTION: Halcyon's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the company's dynamic and collaborative work environment.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- HubSpot
- 6Sense
- Tableau
- Domo
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for candidates applying to this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Remote-friendly and flexible
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-motivation and organization skills?
- Are you comfortable working in a dynamic and fast-paced industry, and do you have a strong bias for action?
- Do you have experience with marketing automation tools and data analysis, and are you comfortable working with large datasets?
- Are you a strong communicator and collaborator, able to work effectively with various teams and stakeholders?
ASSUMPTION: Candidates who are a strong cultural fit with Halcyon's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic industry, where priorities and requirements may change rapidly
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Collaborating with various teams and stakeholders, requiring strong communication and interpersonal skills
- Working remotely, which may present unique challenges in terms of communication, collaboration, and maintaining work-life balance
ASSUMPTION: Candidates who are proactive, adaptable, and able to thrive in a fast-paced and dynamic environment will be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on ransomware protection and the company's commitment to a remote-friendly work environment.
- Compared to other marketing operations roles, this position offers a greater emphasis on data analysis and process optimization.
- Career paths in this role may lead to opportunities in marketing leadership, data science, or cybersecurity, depending on the candidate's interests and skills.
ASSUMPTION: Candidates who are interested in the unique aspects of this role and Halcyon's focus on ransomware protection will find this position to be an attractive and rewarding opportunity.
📝 Sample Projects
- Developing and implementing a new campaign workflow to improve efficiency and reduce errors
- Creating and optimizing a marketing automation program to improve lead generation and conversion rates
- Building and maintaining a dashboard to provide real-time insights into key performance indicators and campaign performance
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be encountered in this role. The specific projects and priorities will depend on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign workflows and how they are managed within the marketing team?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and effectiveness?
- What are the most significant challenges facing the marketing team currently, and how does this role contribute to addressing them?
- How does Halcyon support the professional development and growth of its employees, particularly in this role?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to gain a deeper understanding of the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant campaign management and analytics experience, as well as your understanding of Halcyon's unique focus on ransomware protection.
- Prepare for your interview by researching Halcyon's company culture, values, and mission, and be ready to discuss your alignment with these aspects.
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
