Senior Channel Marketing Manager

📌 Core Information

🔹 Job Title: Senior Channel Marketing Manager

🔹 Company: Vonage

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for channel events, campaigns, and exclusive Vonage events
• Collaborating with various teams to create compelling marketing strategies that build pipeline and close business
• Managing regional budgets for events and creating engaging presentations and video content
• Building relationships with TSD marketing teams and partner marketing teams, and developing executable joint marketing plans
• Staying informed on competitor product releases and highlighting Vonage advantages

ASSUMPTION: This role requires a strong understanding of the channel ecosystem, excellent communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Create campaigns for channel managers to communicate with partners

✅ Approve regional events that gather audiences, build pipeline, and close business

✅ Lead the marketing effort with 3 TSDs

✅ Identify market opportunities through research to develop the mission and extend reach

✅ Build case studies on identified best customers and share internally and with partners

✅ Manage regional budgets for events

✅ Create engaging presentations and/or video content for use by sales teams and at tradeshows

✅ Develop relationships with TSD marketing teams and partner marketing teams

✅ Develop executable joint marketing plans with TSDs

✅ Be the lead on campaign execution for all in-country events

✅ Work closely with the global events team to execute 100+ events with the channel marketing team

✅ Execute a cohesive partner marketing plan that engages partners, deepens relationships, and keeps Vonage top-of-mind

✅ Collaborate with product, product marketing, corporate marketing, social team, and global events team to create unique and inspired event experiences

✅ Stay informed on competitor product releases and find ways to highlight Vonage advantages

✅ Create social campaigns that engage the audience and direct traffic to events

✅ Create an ongoing follow-up program for after each large event

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work collaboratively with various teams.

🎯 Required Qualifications

Education: Relevant degree such as a bachelor’s degree or master’s degree in Marketing, Communications, Business Administration, Journalism

Experience: 5 years of experience in marketing, product marketing, partner marketing, alliances marketing, global events, corporate marketing, or similar job function. 3+ years of channel marketing experience

Required Skills:

• Excellent writing skills
• Excellent presentation skills
• Good analysis skills and the ability to draw conclusions from data
• Proven organizational skills and time management skills and the ability to manage multiple deadlines simultaneously
• Professional and mature approach with the ability to comfortably interact with all levels
• Fluent in English - spoken and written

Preferred Skills:

• Contact Center and Salesforce ecosystem experience
• Monday.com experience

ASSUMPTION: Candidates with experience in the contact center and Salesforce ecosystem, as well as experience with Monday.com, may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior marketing role with 5-10 years of experience)

Benefits:

• Medical, Dental, and Vision Insurance
• 401k
• Discretionary Time Off (DTO)

Working Hours: Full-time, typically 40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role with the required experience level. Actual compensation may vary based on factors such as location, performance, and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Vonage specializes in cloud communications, providing unified communications, contact centers, and communications APIs to businesses worldwide.

Company Size: 1,001-5,000 employees. As a mid-sized company, Vonage offers a collaborative work environment with opportunities for career advancement.

Founded: 2001. Vonage was founded in 2001 and became a wholly-owned subsidiary of Ericsson in 2022.

Company Description:

• Vonage is a global cloud communications leader, helping brands such as Airbnb, Viber, WhatsApp, and Snapchat accelerate their digital transformation
• The company provides unified communications, contact centers, and communications APIs built on the world's most flexible cloud communications platform
• Vonage is headquartered in Holmdel, New Jersey

Company Specialties:

• UCaaS (Unified Communications as a Service)
• CPaaS (Communications Platform as a Service)
• CCaaS (Contact Center as a Service)
• Cloud Communications
• Unified Communications
• Communication APIs
• Contact Center
• Call Center
• Mobility
• Office Phone Systems
• Conversational Commerce

Company Website: http://www.vonage.com

ASSUMPTION: Vonage is a well-established company in the cloud communications industry, with a strong focus on innovation and customer engagement.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced marketing professionals with a proven track record in channel marketing.

Reporting Structure: This role reports directly to the Global Director, Partner Marketing.

Work Arrangement: Remote OK. This role can be performed remotely, with a preference for candidates based in the US who can work East Coast hours.

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Opportunities to work on high-impact projects and collaborate with various teams
• Chance to gain experience in a dynamic and growing industry

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in an office.

Office Location(s): United States

Geographic Context:

• The United States offers a diverse range of cultural experiences and professional opportunities
• The remote work arrangement allows for flexibility and a better work-life balance
• The East Coast time zone preference ensures overlap with the company's headquarters and other team members

Work Schedule: Full-time, typically 40 hours per week. Flexible hours may be available.

ASSUMPTION: The remote work arrangement and flexible hours offered by Vonage provide a high degree of work-life balance and flexibility for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Marketing strategy and planning skills
• Communication and presentation skills
• Data analysis and problem-solving skills
• Cultural fit and alignment with Vonage values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss your marketing strategy and planning experience in detail
• Demonstrate your ability to work collaboratively with various teams and manage multiple projects simultaneously

ATS Keywords: Channel Marketing, Partner Marketing, Event Management, Campaign Development, Data Analysis, Presentation Skills, Writing Skills, Organizational Skills, Time Management, Collaboration, Communication, Marketing Strategy, Customer Engagement, Social Media Campaigns, Market Research, Budget Management

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their skills and experience in detail.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should have experience with marketing automation platforms, social media platforms, project management tools, and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Accountability
• Trust
• Collaboration
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of success in channel marketing?
• Are you comfortable working collaboratively with various teams and managing multiple projects simultaneously?
• Do you share Vonage's values of accountability, trust, collaboration, and excellence?

ASSUMPTION: Candidates who share Vonage's values and are comfortable working collaboratively in a dynamic and fast-paced environment are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working remotely and maintaining productivity and focus
• Keeping up with the fast-paced and dynamic nature of the cloud communications industry
• Balancing the need for creativity and innovation with the need for data-driven decision-making

ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and a results-driven approach.

📈 Similar Roles Comparison

• This role is similar to other senior channel marketing roles in the IT Services and IT Consulting industry, but may require more experience with data analysis and market research
• The cloud communications industry is growing and evolving rapidly, presenting unique challenges and opportunities
• This role offers significant growth opportunities and the chance to work on high-impact projects

ASSUMPTION: Candidates should be prepared to demonstrate their ability to work collaboratively with various teams and manage multiple projects simultaneously in a fast-paced and dynamic environment.

📝 Sample Projects

• Developing and executing a marketing strategy for a regional channel event, resulting in a 20% increase in attendance and a 15% increase in pipeline
• Creating a case study on an identified best customer, highlighting the customer's success with Vonage's cloud communications solutions and driving internal and external engagement
• Managing a regional budget for events, resulting in a 10% reduction in costs while maintaining event quality and attendance

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute marketing strategies, create engaging content, and manage budgets effectively.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Applications Group Partner Marketing team?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its channel marketing efforts?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Vonage's careers page
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for the interview by researching Vonage's company culture, values, and recent projects
• Follow up with the recruiter after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.