📌 Core Information
🔹 Job Title: Senior Channel Marketing Manager, APAC
🔹 Company: Proofpoint
🔹 Location: Singapore (with travel to Sydney, Australia)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with APAC Channel Account teams and local marketing to develop scalable marketing strategies and campaigns.
- Executing end-to-end event logistics for both virtual and in-person events.
- Tailoring global digital campaigns to partner requirements and assisting Partners with implementation.
- Building strong relationships with Partners, creating marketing plans, and ensuring all Partners are informed, engaged, and excited about product offerings, brand, and collaboration.
ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong interpersonal skills to coordinate across multiple departments and regions.
📋 Key Responsibilities
✅ Collaborate with APAC Channel Account teams and local marketing to develop scalable marketing strategies and campaigns to drive awareness and demand generation of Proofpoint and Partner offerings.
✅ Build strong relationships with Partners, create marketing plans with key Partners, while ensuring all Partners are informed, engaged, and excited about product offerings, brand, and collaboration.
✅ Execute end-to-end virtual and in-person event logistics (webinars, executive roundtables, trade shows, conferences).
✅ Tailor global digital campaigns to partner requirements and assist Partners with implementation (email, social, inbound).
✅ Apply resourcefulness to come up with new field programs to drive partner-sourced pipeline.
✅ Measure campaign impact through SFDC reporting, evaluate Channel campaign ROI, and present recommendations for improvement.
✅ Budget spend management.
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 10+ years of Partner field marketing experience across the Asia-Pacific region.
Required Skills:
- Proven track record delivering strong marketing results that accelerate Partner revenue growth.
- Expert at end-to-end event delivery, both virtual and in-person programs.
- Familiar with different types of partners and routes to market.
- Self-motivated, able to work autonomously, and communicate effectively.
- Strong interpersonal skills and the ability to coordinate across multiple departments.
- Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals.
Preferred Skills:
- Experience with enterprise software, SaaS, or security company desired.
- Familiarity with digital campaigns is a plus.
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, given the global nature of the company and the need to communicate with partners and teams across regions.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Channel Marketing Manager role in Singapore and Sydney, the estimated salary range is SGD 150,000 - 200,000 per annum (for Singapore) and AUD 180,000 - 250,000 per annum (for Sydney).
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time position with standard business hours, but may require occasional work outside of these hours to accommodate events and partner needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Proofpoint operates in the computer and network security industry, focusing on protecting organizations' greatest assets and biggest risks: vulnerabilities in people.
Company Size: Proofpoint has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Proofpoint was founded in 2002 and has since grown to become a leading cybersecurity company.
Company Description:
- Proofpoint is committed to bringing passion and customer focus to the business.
- The company offers an integrated suite of cloud-based solutions to help organizations stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks.
- Proofpoint is a leader in next-generation cybersecurity, focusing on protecting people as the most critical asset and biggest risk for organizations.
Company Specialties:
- Email Protection
- Advanced Threat Protection
- Security Awareness Training
- Cloud App Security
- CASB
- Archiving and Compliance
- Information protection
- Digital Risk Protection
Company Website: https://www.proofpoint.com
ASSUMPTION: Proofpoint's focus on people-centric security and compliance solutions makes it an attractive employer for candidates interested in a dynamic and growing industry.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a senior-level position with significant responsibility and autonomy.
Reporting Structure: The Senior Channel Marketing Manager will report directly to the Vice President of Marketing for APAC and work closely with APAC Channel Account teams and local marketing teams.
Work Arrangement: This role is primarily on-site, with occasional travel to Sydney, Australia, and other locations as needed. There may be opportunities for hybrid work arrangements, depending on the candidate's qualifications and the company's needs.
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the company.
- Opportunities to work on high-impact projects and initiatives that drive business growth and customer success.
- Chance to gain experience working with a diverse range of partners and stakeholders across the Asia-Pacific region.
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's focus on expansion and the strategic importance of the APAC market.
🌍 Location & Work Environment
Office Type: Proofpoint's Singapore office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Singapore (primary) and Sydney, Australia (occasional travel)
Geographic Context:
- The Singapore office is located in the central business district, offering easy access to public transportation, shopping, dining, and entertainment options.
- Sydney is a vibrant, multicultural city with a strong focus on technology and innovation, providing a dynamic environment for business travel.
Work Schedule: Standard business hours with occasional flexibility to accommodate events and partner needs.
ASSUMPTION: Candidates should be comfortable with occasional travel and flexible work arrangements to accommodate the needs of the role and the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and other team members
- Final interview with the Vice President of Marketing for APAC
- Background check and reference verification
Key Assessment Areas:
- Marketing strategy and campaign development
- Event planning and execution
- Partner relationship management
- Data analysis and reporting
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with channel marketing, event planning, and partner relationship management.
- Demonstrate your understanding of the Asia-Pacific market and the unique challenges and opportunities it presents.
ATS Keywords: Channel Marketing, Campaign Management, Event Delivery, Partner Relations, Demand Generation, Project Management, Interpersonal Skills, Results-Oriented, Digital Campaigns, SaaS, Enterprise Software, Marketing Strategy, Budget Management, Autonomous Work, Resourcefulness, Metrics Evaluation
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role and the company.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- Marketo
- Event management platforms (e.g., Cvent, Hopin)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working autonomously and managing multiple projects simultaneously?
- Do you have strong interpersonal skills and the ability to build and maintain effective working relationships with partners and stakeholders?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling employment experience.
⚠️ Potential Challenges
- Managing multiple projects and initiatives simultaneously may require strong organizational skills and time management.
- Occasional travel and flexible work arrangements may be required to accommodate partner needs and event schedules.
- Working with a diverse range of partners and stakeholders across the Asia-Pacific region may present unique cultural and logistical challenges.
- Keeping up with the latest trends and best practices in channel marketing and cybersecurity may require continuous learning and professional development.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them proactively.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on channel marketing and partner relationship management.
- This role requires a high degree of autonomy and self-motivation, as well as strong interpersonal skills to coordinate across multiple departments and regions.
- Career progression in this role may involve moving into a leadership or management position within the marketing department or other areas of the company.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions when evaluating their fit and career goals.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive partner-sourced pipeline and revenue growth.
- Planning and executing a large-scale virtual event for partners and customers, including speaker management, logistics, and promotion.
- Analyzing campaign performance data and presenting recommendations for improvement to the marketing team and stakeholders.
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities the Senior Channel Marketing Manager may be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the APAC market and how this role contributes to that strategy?
- How does the marketing team collaborate with other departments, such as sales and product management, to drive business growth and customer success?
- What opportunities are there for professional development and career advancement within the marketing department and the company as a whole?
- How does the company support work-life balance and employee well-being, particularly for employees in remote or hybrid work arrangements?
- Can you provide examples of successful channel marketing campaigns and initiatives that have been implemented in the APAC region?
ASSUMPTION: These key questions will help candidates better understand the role, the company, and the opportunities for growth and success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of channel marketing campaigns and initiatives you have led or contributed to.
- Prepare for your interview by researching the company, the industry, and the unique challenges and opportunities presented by the APAC market.
- If selected for the final interview, be prepared to present a marketing plan or campaign idea that demonstrates your understanding of the role and the company's goals and objectives.
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications and fit for the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
