📌 Core Information
🔹 Job Title: Senior Channel Marketing Manager
🔹 Company: Lark Health
🔹 Location: Mountain View, California, United States
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Leading consumer marketing strategy and execution with a focus on Pharmacy Benefit Manager (PBM) channels
- Owning end-to-end execution of consumer-facing campaigns to drive enrollment and engagement
- Collaborating with external PBM partners and cross-functional internal teams
- Analyzing campaign performance and driving enrollment funnel optimization
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in healthcare marketing, with a significant focus on PBM channels.
📋 Key Responsibilities
✅ Serve as the primary liaison with key PBM partners, ensuring clear communication and timely delivery of marketing assets
✅ Own end-to-end execution of consumer-facing campaigns, from awareness to enrollment, engagement, and retention
✅ Collaborate closely with account management and external PBM partners to develop and deliver essential marketing assets
✅ Support sales and business development efforts by contributing to RFPs and crafting compelling sales presentations
✅ Lead campaign performance tracking and translate data into actionable insights to guide strategy
✅ Ensure all marketing materials adhere to government and compliance regulations
✅ Identify and resolve complex campaign or enrollment issues to ensure smooth launches and ongoing funnel optimization
ASSUMPTION: This role involves a high degree of collaboration, both internally and externally, and requires exceptional leadership and coordination skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven background in healthcare marketing with significant experience focused on Pharmacy Benefit Manager (PBM) channels and driving patient/member enrollment initiatives
Required Skills:
- Proven track record of leading direct-to-consumer campaigns that deliver measurable enrollment and activation in complex healthcare environments
- Exceptional attention to detail, particularly in navigating PBM compliance and executing flawless member communications
- Strong analytical skills with a focus on enrollment funnel performance and conversion optimization
- Agile mindset and adaptability to thrive in dynamic environments and quickly adapt to evolving PBM partner needs and market shifts
- Strategic problem-solving skills and the ability to influence stakeholders at all levels
- Extensive experience in channel, lifecycle, and CRM marketing, ideally within PBM or healthcare-focused organizations
- Hands-on experience with marketing automation platforms, especially in managing member journeys and driving enrollment
Preferred Skills:
- Master's degree in Marketing, Business, or a related field
- Experience with healthcare-specific marketing automation tools
- Fluency in Spanish or other languages spoken by PBM members
ASSUMPTION: Candidates with a strong background in healthcare marketing and a proven track record in PBM channels are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $128,400 - $178,640 per year (based on experience and location)
Benefits:
- Comprehensive benefits package
- Bonus program
- Stock awards
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the healthcare sector. The actual salary offered may vary depending on the candidate's location, job level, and verified job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology and digital health
Company Size: 51-200 employees (mid-size company, offering a balance between growth opportunities and established processes)
Founded: 2011 (over a decade of experience in the healthcare AI space)
Company Description:
- Lark’s mission is to create compassionate technology that empowers people everywhere to live healthier lives
- Lark is a leading expert in AI digital health tech, providing real-time, personalized care coaching through an easy-to-use, text message-like interface
- Lark currently provides programs across the entire care continuum, including Weight Management Solutions, Prevention, Heart Health, Diabetes Prevention, Diabetes Management, and Hypertension Management
Company Specialties:
- Chronic Disease Management
- Health and Wellness
- Prediabetes
- Digital Health
- Behavior Change
- Artificial Intelligence
- Population Health
- Diabetes
- and Hypertension
Company Website: https://www.lark.com/
ASSUMPTION: Lark's focus on AI-driven digital health solutions and chronic disease management makes it an attractive employer for candidates interested in innovative healthcare technology.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence
Reporting Structure: This role reports directly to the Vice President of Marketing and may oversee junior marketing team members or external agency partners
Work Arrangement: Remote solely, requiring residence within the United States
Growth Opportunities:
- Potential to expand the role's scope as Lark continues to grow and enter new markets
- Opportunities to mentor junior team members and contribute to Lark's company culture
- Possibility to transition into a leadership role within the marketing department or related functions
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Lark's marketing efforts and expand their career within the company.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office location required
Office Location(s): Mountain View, California (headquarters)
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene
- The Bay Area provides easy access to outdoor activities, such as hiking, biking, and water sports
- Mountain View has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time, with flexible hours and the expectation of occasional evening or weekend work to accommodate PBM partner needs
ASSUMPTION: The remote work environment offers candidates the flexibility to work from anywhere within the United States, while the Mountain View headquarters provides access to a dynamic tech industry and diverse cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Behavioral and situational interview to evaluate problem-solving skills and strategic thinking
- Case study or project presentation to demonstrate campaign development and execution abilities
- Final interview with the Vice President of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Campaign development and execution abilities
- Communication and collaboration skills
- Cultural fit and alignment with Lark's mission and values
Application Tips:
- Highlight relevant healthcare marketing experience, with a focus on PBM channels and enrollment initiatives
- Demonstrate a strong understanding of Lark's mission and the role's key responsibilities
- Prepare a case study or project presentation that showcases your ability to develop and execute successful consumer-facing campaigns
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role
ATS Keywords: Pharmacy Benefit Manager, PBM, enrollment, healthcare marketing, consumer campaigns, channel marketing, compliance, analytics, stakeholder engagement, strategic problem-solving
ASSUMPTION: Lark's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on their ability to drive enrollment and engagement in PBM channels.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, or similar tools)
- Campaign management software (e.g., Asana, Trello, or similar tools)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar tools)
- Project management software (e.g., JIRA, Monday.com, or similar tools)
ASSUMPTION: Lark uses industry-standard marketing automation and project management tools to streamline campaign development, execution, and analysis.
👔 Cultural Fit Considerations
Company Values:
- Compassionate: Lark prioritizes empathy and understanding in all aspects of its work
- Innovative: Lark encourages creativity and continuous learning to drive progress and improvement
- Collaborative: Lark fosters a culture of teamwork and open communication
Work Style:
- Remote work environment with a focus on results and accountability
- Data-driven decision-making and continuous performance improvement
- Cross-functional collaboration and a strong focus on stakeholder engagement
Self-Assessment Questions:
- Do you thrive in a dynamic, remote work environment and enjoy the flexibility it offers?
- Are you comfortable working with diverse stakeholders, including external PBM partners and internal cross-functional teams?
- Do you have a proven track record of driving enrollment and engagement in complex healthcare environments, with a focus on PBM channels?
ASSUMPTION: Lark's company culture values compassion, innovation, and collaboration, with a strong focus on data-driven decision-making and cross-functional teamwork.
⚠️ Potential Challenges
- Navigating the complex and evolving landscape of PBM partner relationships and compliance requirements
- Managing multiple consumer-facing campaigns simultaneously, each with its unique enrollment funnel and performance metrics
- Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day campaign execution
- Adapting to changes in PBM partner needs, market shifts, and regulatory requirements
ASSUMPTION: This role presents significant challenges in managing complex PBM partner relationships, campaign performance optimization, and strategic planning, requiring a high degree of adaptability and strong analytical skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of PBM channels and enrollment funnel optimization
- Compared to other healthcare marketing roles, this position offers a unique focus on PBM channels and the opportunity to drive enrollment and engagement at scale
- Career progression in this role may involve expanding into other marketing channels or transitioning into a leadership role within the marketing department or related functions
ASSUMPTION: This role offers a unique focus on PBM channels and enrollment funnel optimization, setting it apart from traditional marketing roles and presenting distinct career growth opportunities.
📝 Sample Projects
- Developing and executing a multi-channel enrollment campaign for a new PBM partner, resulting in a 20% increase in member activation within the first three months
- Identifying and addressing enrollment barriers for an existing PBM partner, leading to a 15% improvement in activation rates over a six-month period
- Collaborating with cross-functional teams to create a comprehensive member onboarding experience, reducing churn by 10% within the first year
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative skills required to succeed in this role, with a focus on driving enrollment and engagement in PBM channels.
❓ Key Questions to Ask During Interview
- Can you describe the typical PBM partner onboarding process and how this role supports that process?
- How does Lark measure and optimize enrollment funnel performance, and what tools do you use to track and analyze this data?
- Can you provide an example of a successful consumer-facing campaign developed and executed by the current team, and what made it successful?
- How does Lark support the professional development and growth of its marketing team members?
- What are the most significant challenges currently facing the marketing department, and how does this role address those challenges?
ASSUMPTION: These key questions help candidates understand the role's day-to-day responsibilities, Lark's approach to campaign development and optimization, and the department's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant healthcare marketing experience, with a focus on PBM channels and enrollment initiatives
- Prepare a case study or project presentation that showcases your ability to develop and execute successful consumer-facing campaigns
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, analytical skills, and cultural fit
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
