Senior Channel Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Channel Marketing Specialist

🔹 Company: Red Hat

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time, Hybrid (up to 10% travel)

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Mexico City)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns to drive demand generation and product awareness.
• Collaborating with cross-functional teams to create sales enablement materials and manage programs.
• Managing marketing budgets and tracking campaign results using Salesforce.com (SFDC).
• Working closely with sales teams to align marketing efforts with sales goals.

ASSUMPTION: This role requires a high level of collaboration and project management skills, as well as a strong understanding of sales needs and marketing metrics.

📋 Key Responsibilities

✅ Campaign Management: Develop and execute marketing campaigns to promote Red Hat's solutions, focusing on demand generation, product awareness, and market share.

✅ Sales Enablement: Create sales enablement materials such as brochures, data sheets, case studies, and competitive comparisons to effectively position Red Hat's solutions.

✅ Budget Management: Manage marketing budgets and track campaign results using SFDC to ensure program success and report metrics.

✅ Cross-Functional Collaboration: Work with Red Hat's marketing teams, sales teams, and other cross-functional teams to develop and implement marketing programs that achieve business success.

✅ Target Account Acquisition: Identify, communicate, and utilize new and planned marketing activities focused on target account and prospective customer acquisition, including events, webinars, speaking engagements, and media.

ASSUMPTION: This role requires strong communication and coordination skills, as well as the ability to create comprehensive programs and manage projects under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree or higher

Experience: 5+ years of business-to-business program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a plus.

Required Skills:

• Proven record of promoting campaign and marketing program results.
• Ability to manage multiple projects and work under tight deadlines.
• Excellent organizational and communication skills.
• Good understanding of sales needs, different stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources.
• Creative thinking and positive attitude, with a good ability to work as part of a team.
• Willingness to travel up to 10%.
• Fluent language skills in English.

Preferred Skills:

• Experience building or managing channel and partner marketing programs.

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on driving demand generation and product awareness through integrated marketing campaigns.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Specialist role in Mexico City, the estimated salary range is MXN 120,000 - 180,000 per month. This range takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Red Hat products and services
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Red Hat operates in the software development industry, focusing on enterprise open source solutions.

Company Size: Red Hat is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Red Hat was founded in 1993 and has since grown to become a leading provider of enterprise open source solutions.

Company Description:

• Red Hat is the world’s leading provider of enterprise open source solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies.
• The company fosters a culture of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone.
• Red Hat is committed to providing equal opportunity and access to all employees, regardless of their background, perspectives, or experiences.

Company Specialties:

• Cloud computing
• Hybrid cloud management
• Linux
• Open source
• Virtualization
• Storage
• Middleware
• Containers
• Mobile
• And OpenStack

Company Website: http://www.redhat.com

ASSUMPTION: Red Hat's large size and global presence offer candidates the opportunity to work on diverse projects and collaborate with a wide range of teams.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in channel marketing.

Reporting Structure: The Senior Channel Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, field marketing, and channels teams.

Work Arrangement: This role is hybrid, with the expectation to work on-site in Mexico City up to 10% of the time for meetings and events.

Growth Opportunities:

• Potential to take on more responsibilities and advance to a management role within the marketing department.
• Opportunities to work on diverse projects and gain experience in different aspects of marketing.
• Access to professional development resources, such as tuition reimbursement and training opportunities.

ASSUMPTION: This role offers strong potential for career growth and development within Red Hat's marketing department.

🌍 Location & Work Environment

Office Type: Red Hat's Mexico City office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Red Hat's Mexico City office is located in the heart of the city, providing easy access to public transportation and nearby amenities.

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, diverse dining options, and numerous historical sites.
• The city has a subtropical highland climate, with mild winters and warm summers.
• Mexico City is known for its traffic congestion, so having a car or using public transportation is essential for commuting.

Work Schedule: The work schedule for this role is typically Monday - Friday, 9:00 AM - 6:00 PM, with flexibility for project needs and the hybrid work arrangement.

ASSUMPTION: Working in Mexico City offers candidates the opportunity to experience a dynamic, multicultural environment with a rich history and vibrant culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Budget management and tracking metrics
• Cross-functional collaboration and communication
• Problem-solving and adaptability
• Cultural fit and alignment with Red Hat's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on campaign management, sales enablement, and budget management.
• Prepare examples of successful marketing campaigns you've managed, including metrics and results.
• Demonstrate your understanding of Red Hat's business and the role's responsibilities in your application materials.

ATS Keywords: Channel Marketing, Campaign Management, Sales Enablement, Budget Management, Marketing Strategy, Cross-Functional Collaboration, Marketing Metrics, Marketing Programs, Marketing Results, Marketing Campaigns, Marketing Budgets, Marketing Teams, Marketing Director, Marketing Manager, Marketing Department, Marketing Experience, Marketing Skills, Marketing Strategy, Marketing Programs, Marketing Results, Marketing Campaigns, Marketing Budgets, Marketing Teams, Marketing Director, Marketing Manager, Marketing Department, Marketing Experience, Marketing Skills

ASSUMPTION: Red Hat's application process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, with a focus on their ability to drive demand generation and product awareness through integrated marketing campaigns.

🛠️ Tools & Technologies

• Salesforce.com (SFDC) for tracking campaign results and managing marketing budgets
• Marketing automation tools (e.g., Marketo, Pardot) for campaign execution and lead management
• Project management tools (e.g., Asana, Trello) for managing marketing projects and tasks
• Microsoft Office Suite (Word, Excel, PowerPoint) for creating marketing materials and reports

ASSUMPTION: This role requires proficiency in using marketing automation tools, project management tools, and the Microsoft Office Suite to manage marketing campaigns and projects effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Inclusion
• Integrity
• Accountability

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and metrics-focused
• Strategic and creative

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with cross-functional teams and managing multiple projects?
• Do you have a strong understanding of sales needs and marketing metrics?
• Are you able to adapt to changing priorities and work under tight deadlines?
• Do you align with Red Hat's company values, particularly innovation, customer focus, and collaboration?

ASSUMPTION: Red Hat's company culture emphasizes innovation, customer focus, and collaboration, with a strong commitment to inclusion and diversity. Candidates should be comfortable working in a dynamic, team-oriented environment and align with the company's values.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines may require strong organizational and time management skills.
• Working with cross-functional teams may present communication and coordination challenges, requiring strong collaboration and communication skills.
• The hybrid work arrangement may require occasional travel to Mexico City for meetings and events.
• The competitive nature of the technology industry may present challenges in driving demand generation and product awareness.

ASSUMPTION: This role may present challenges related to project management, cross-functional collaboration, and the competitive nature of the technology industry. Candidates should be prepared to manage multiple projects, work effectively with cross-functional teams, and adapt to changing priorities and deadlines.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on channel marketing and sales enablement, with a focus on driving demand generation and product awareness through integrated marketing campaigns.
• In the technology industry, this role is typical of a senior-level marketing position, requiring a high level of experience and expertise in channel marketing.
• Career-wise, this role offers potential growth opportunities within Red Hat's marketing department, with the possibility of advancing to a management role.

ASSUMPTION: This role is typical of a senior-level marketing position in the technology industry, with a focus on channel marketing and sales enablement. Candidates should have a strong background in B2B marketing and be prepared to manage multiple projects and work effectively with cross-functional teams.

📝 Sample Projects

• Developing and executing a targeted account acquisition campaign to drive product adoption among a specific customer segment.
• Creating sales enablement materials, such as brochures, data sheets, and case studies, to effectively position Red Hat's solutions and drive sales opportunities.
• Managing a marketing budget and tracking campaign results using SFDC to ensure program success and report metrics to the marketing director.

ASSUMPTION: These sample projects are designed to give candidates an understanding of the types of marketing campaigns, sales enablement materials, and budget management tasks they may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into the organization?
• How does this role collaborate with the sales team to drive demand generation and product awareness?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Red Hat support the professional development and growth of its marketing employees?
• What are the most significant challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role's responsibilities, the marketing team's structure, and the company's commitment to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on campaign management, sales enablement, and budget management.
• Prepare examples of successful marketing campaigns you've managed, including metrics and results.
• Demonstrate your understanding of Red Hat's business and the role's responsibilities in your application materials.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.