Senior Channel Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Channel Marketing Specialist

🔹 Company: Red Hat

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Mexico City)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns to drive demand generation and product awareness.
• Collaborating with cross-functional teams to create sales enablement materials and manage programs.
• Managing marketing budgets and tracking campaign results using Salesforce.com (SFDC).
• Requiring strong communication, project management, and sales understanding skills.

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Manage the strategy and initiatives that align with the Channels, Sales, and Marketing team goals.

✅ Communicate between the Sales, Field Marketing, and Channels teams; develop and carry out marketing programs and sales campaigns to promote demand generation, product awareness, and market share.

✅ Collaborate with Red Hat’s marketing teams to develop and carry out activities to achieve marketing key performance indicators and promote business success.

✅ Guide delivery plans to reach agreed-upon targets, including digital marketing, relationship marketing, and media strategy.

✅ Support the development and implementation of launch plans for our offerings Develop sales enablement materials like brochures, data sheets, case studies, competitive comparisons, etc., that effectively position Red Hat’s solutions.

✅ Collaborate with cross-functional teams at Red Hat to promote solutions and cross-sell and upsell programs Identify, communicate, and use new and planned marketing activities focused on target account and prospective customer acquisition including events, webinars, speaking engagements, media, etc.

✅ Grow services marketing by ensuring the integration of consulting and training into global programs.

✅ Track campaign and event results by measuring program success and reporting metrics through Salesforce.com (SFDC).

✅ Manage the budget for marketing activities.

ASSUMPTION: This role requires a balance of strategic planning, tactical execution, and analytical skills to manage marketing programs and measure their success.

🎯 Required Qualifications

Education: Bachelor's degree or higher

Experience: 5+ years of business-to-business program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a plus.

Required Skills:

• Proven track record of promoting campaign and marketing program results.
• Ability to manage multiple projects and work under tight deadlines.
• Positive attitude and good work ethic; excellent organizational and communication skills.
• Good understanding of sales needs, different stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources.
• Creative with a positive attitude and good ability to work as part of a team.
• Willingness to travel up to 10%.
• Fluent language skills in English.

Preferred Skills:

• Experience building or managing channel and partner marketing programs.

ASSUMPTION: Candidates with experience in enterprise infrastructure software marketing and channel/partner marketing programs will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is MXN 120,000 - 180,000 per year, based on industry standards for a Senior Marketing Specialist in Mexico City with 5-10 years of experience. The final offer will be determined based on the candidate's qualifications and experience.

Benefits:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off (vacation, sick, and holidays).
• Employee discounts on Red Hat products and services.

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break) local time. Some flexibility may be available for remote work.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Red Hat operates in the software development industry, focusing on enterprise open source solutions, including Linux, cloud, container, and Kubernetes technologies.

Company Size: Red Hat is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Red Hat was founded in 1993 and has since grown to become the world's leading provider of enterprise open source solutions.

Company Description:

• Red Hat is committed to open source principles, fostering a collaborative and inclusive work environment.
• The company offers a wide range of enterprise-grade open source solutions, catering to various business needs.
• Red Hat's culture encourages creativity, passion, and innovation, with opportunities for employees to make an impact.

Company Specialties:

• Cloud computing and hybrid cloud management.
• Linux operating system and related technologies.
• Virtualization, storage, and middleware solutions.
• Containers, mobile, and OpenStack technologies.

Company Website: http://www.redhat.com

ASSUMPTION: Red Hat's commitment to open source principles and collaborative work environment makes it an attractive employer for candidates seeking a dynamic and innovative work culture.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in channel marketing.

Reporting Structure: The Senior Channel Marketing Specialist will report directly to the Marketing Manager and collaborate with various cross-functional teams, including Sales, Field Marketing, and Channels teams.

Work Arrangement: This role is based in Mexico City, with a hybrid work arrangement, requiring on-site presence and some flexibility for remote work.

Growth Opportunities:

• Progression to a marketing management role within Red Hat's marketing organization.
• Expanding expertise in channel marketing and related fields, such as partner marketing or sales enablement.
• Potential opportunities to work on global marketing programs and collaborate with international teams.

ASSUMPTION: This role offers significant growth potential, both within the marketing organization and across Red Hat's broader enterprise open source solutions portfolio.

🌍 Location & Work Environment

Office Type: Red Hat's Mexico City office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Red Hat's Mexico City office is located at Av. Paseo de la Reforma 455, Piso 10, Cuauhtémoc, 06500 Ciudad de México, CDMX, Mexico.

Geographic Context:

• Mexico City is a vibrant, multicultural metropolis with a rich history and diverse cultural attractions.
• The city offers a high quality of life, with numerous dining, entertainment, and recreational options.
• Mexico City has a subtropical highland climate, with mild winters and warm summers.

Work Schedule: The work schedule for this role is Monday - Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break) local time, with some flexibility for remote work.

ASSUMPTION: Mexico City's dynamic and multicultural environment provides an engaging and stimulating work environment for employees, while the city's high quality of life offers numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the hiring manager.
• In-depth interviews with cross-functional team members.
• Final interview with the Marketing Manager.

Key Assessment Areas:

• Marketing strategy and planning skills.
• Campaign development and execution experience.
• Collaboration and communication skills.
• Understanding of sales needs and customer buying cycles.

Application Tips:

• Tailor your resume to highlight relevant marketing experience, campaign successes, and skills related to the job description.
• Prepare a cover letter that demonstrates your enthusiasm for the role and Red Hat's mission.
• Be ready to discuss specific marketing campaigns you've led, the results you achieved, and the lessons you learned.

ATS Keywords: Channel Marketing, Campaign Development, Sales Enablement, Marketing Strategy, Budget Management, Marketing Program Results, Cross-Functional Teams, Collaboration, Communication Skills, Customer Acquisition, Product Awareness, Market Share, Performance Metrics, Sales Needs, Customer Buying Cycle, Market Intelligence Resources.

ASSUMPTION: Applicants should focus on demonstrating their marketing expertise, campaign successes, and ability to work effectively with cross-functional teams during the interview process.

🛠️ Tools & Technologies

• Salesforce.com (SFDC) for tracking campaign results and managing marketing activities.
• Marketing automation tools (e.g., Marketo, Pardot) for campaign development and execution.
• Project management tools (e.g., Asana, Trello) for managing marketing programs and initiatives.

ASSUMPTION: Familiarity with Salesforce.com and marketing automation tools will be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration.
• Innovation.
• Customer focus.
• Integrity.
• Passion.

Work Style:

• Collaborative and team-oriented.
• Adaptable and open to feedback.
• Results-driven and focused on achieving marketing key performance indicators.

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
• Do you have a proven track record of achieving marketing program results and driving business success?

ASSUMPTION: Candidates who align with Red Hat's company values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management.
• Collaborating with cross-functional teams may require effective communication and coordination skills.
• Working in a hybrid work arrangement may necessitate adaptability and flexibility in work schedules.
• Mexico City's traffic and cost of living may present challenges for some candidates.

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, collaborative work environment.

📈 Similar Roles Comparison

• Compared to other channel marketing roles, this position places a stronger emphasis on campaign development, execution, and measurement using Salesforce.com.
• In the broader marketing industry, this role is similar to a Senior Marketing Manager or Marketing Program Manager position, with a focus on channel marketing and cross-functional collaboration.
• Career progression in this role may lead to marketing management or related positions within Red Hat's marketing organization or broader enterprise open source solutions portfolio.

ASSUMPTION: Applicants should research similar roles and marketing industry trends to better understand the competitive landscape and prepare for their application and interview process.

📝 Sample Projects

• Developing and executing a targeted account-based marketing (ABM) campaign to drive product awareness and market share for a specific Red Hat solution.
• Collaborating with the sales team to create sales enablement materials, such as brochures, data sheets, and case studies, to effectively position Red Hat's solutions in the market.
• Managing a global marketing program to promote a new Red Hat offering, including digital marketing, relationship marketing, and media strategy components.

ASSUMPTION: Applicants should be prepared to discuss specific marketing projects they've worked on, the results they achieved, and the lessons they learned during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Red Hat support the growth and development of its marketing employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Red Hat measure the success of its marketing programs, and what are the key performance indicators (KPIs) for this role?
• What is the work-life balance like for employees in this role and within the marketing organization?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and Red Hat's marketing organization during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Red Hat careers portal.
• Tailor your resume to highlight relevant marketing experience, campaign successes, and skills related to the job description.
• Prepare a cover letter that demonstrates your enthusiasm for the role and Red Hat's mission.
• Be ready to discuss specific marketing campaigns you've led, the results you achieved, and the lessons you learned during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.