Senior Channel Partner Marketing Manager

📌 Core Information

🔹 Job Title: Senior Channel Partner Marketing Manager

🔹 Company: Rittal LLC

🔹 Location: Schaumburg, IL

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global channel partner marketing strategies
• Collaborating with internal teams and external partners to create joint marketing programs
• Managing the budget for channel partner marketing activities
• Building and maintaining strong relationships with key channel partners
• Staying up-to-date with industry trends and competitor activities

ASSUMPTION: This role requires a strategic thinker with a strong focus on execution and a willingness to travel internationally.

📋 Key Responsibilities

✅ Business Alignment:

• Assess and strategize channel alignment
• Maintain and optimize channel partner landscape
• Collaborate across channel leadership

✅ Channel Marketing Strategy:

• Develop and lead execution of global channel partner marketing strategies
• Design and implement joint marketing campaigns with key partners
• Tailor marketing strategies to meet regional and local market needs

✅ Partner Enablement & Support:

• Provide partners with necessary marketing tools, collateral, and training
• Create and maintain a repository of co-branded marketing assets
• Conduct regular training sessions or webinars for partners

✅ Collaborative Campaign Development:

• Collaborate with channel partners to develop joint marketing plans
• Work closely with product marketing teams to create technical content
• Align with internal sales teams to ensure partner marketing initiatives support sales objectives

✅ Performance Tracking & Reporting:

• Track, analyze, and report on the performance of partner marketing programs
• Provide insights and recommendations for continuous improvement
• Develop and maintain a dashboard of key metrics to measure success

✅ Budget Management:

• Manage the budget for channel partner marketing activities
• Evaluate and optimize partner marketing investments to maximize ROI
• Manage, administer, and track the use of Market Development Funds (MDF) for distribution partners

✅ Partner Relationship Management:

• Build and maintain strong relationships with key channel partners
• Conduct regular reviews with partners to assess marketing effectiveness
• Audit and maintain channel partner marketing materials for brand compliance
• Participate in partner events, trade shows, and conferences

✅ Cross-Functional Collaboration:

• Collaborate with global marketing, sales, and product teams to ensure partner marketing initiatives are integrated with the overall business strategy
• Work with marketing operations to ensure the smooth execution of joint marketing campaigns
• Ensure consistent communication across teams to avoid overlaps and ensure resource allocation efficiency

✅ Market Research & Competitive Analysis:

• Stay up to-date with industry trends, competitor activities, and channel marketing best practices
• Provide insights and recommendations on market trends and competitor actions that may impact the company’s channel marketing strategies

ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to manage multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 8+ years of experience in channel or partner marketing, preferably within a B2B or industrial sector.

Required Skills:

• Proven experience working with global channel partners, distributors, or resellers
• Strong understanding of industrial automation or similar technical industries (a plus)
• Experience developing and executing joint marketing programs with measurable success
• Proficiency in using marketing automation platforms, CRM systems, and partner management platforms
• Strong project management skills with the ability to manage multiple campaigns and projects simultaneously
• Experience with budget management and demonstrating ROI for marketing activities

Preferred Skills:

• Experience with Rittal, Eplan, or similar products and services
• Fluency in additional languages (a plus)

ASSUMPTION: Candidates should have a strong blend of strategic marketing expertise, relationship management, and an understanding of the industrial automation market.

💰 Compensation & Benefits

Salary Range: $140,000 - $180,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee discounts

Working Hours: 40 hours per week, with flexibility for the hybrid work arrangement

ASSUMPTION: The salary range is based on industry standards for a senior-level marketing role in the Chicago area. Benefits are typical for a company of this size in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: 501-1,000 employees

Founded: 1961 (Germany), 1982 (U.S.)

Company Description:

• Rittal LLC is the U.S. subsidiary of Rittal GmbH & Co. KG in Germany
• Headquarters in Schaumburg, Illinois, with manufacturing facilities in Urbana, Ohio, and Sparks, Nevada
• Manufactures industrial and IT enclosures, racks, and accessories, including high efficiency, high density climate control and power management systems
• Serves a wide range of industries, including industrial, data center, outdoor, and hybrid applications

Company Specialties:

• Enclosure Solutions for Industrial and IT Applications
• Enclosure Solutions for Oil & Gas Exploration & Production
• Enclosure Solutions for Air and Rail Transportation Infrastructure
• Enclosure Solutions for Power Generation & Renewable Energy Systems
• Enclosure Solutions for Food & Beverage
• Enclosure Solutions for Retail & Logistics
• Enclosure Solutions for Automotive
• Energy-Efficient Industrial Climate Control
• Industrial Automation Solutions

Company Website: http://www.rittal.com

ASSUMPTION: Rittal LLC is a well-established company with a strong global presence and a reputation for quality products and services.

📊 Role Analysis

Career Level: Senior-level marketing role with strategic responsibilities

Reporting Structure: Reports directly to the Director of Channel Marketing or similar role

Work Arrangement: Hybrid, with approximately 20% international travel required

Growth Opportunities:

• Potential to advance to a director or vice president role within the marketing department
• Opportunities to expand into new markets or product lines
• Chance to gain experience in a global, matrixed organization

ASSUMPTION: This role offers significant growth potential for the right candidate with strong performance.

🌍 Location & Work Environment

Office Type: Modern, state-of-the-art facility with on-site training center, product testing facilities, and a large-scale product showroom

Office Location(s): Schaumburg, Illinois (headquarters), Urbana, Ohio (manufacturing), Sparks, Nevada (distribution)

Geographic Context:

• Schaumburg, Illinois, is a suburb of Chicago, offering a mix of urban and suburban living
• Urbana, Ohio, and Sparks, Nevada, are smaller cities with lower cost of living compared to Schaumburg

Work Schedule: Flexible, with the ability to work remotely for part of the week

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still maintaining a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and ROI demonstration
• Relationship management and negotiation skills
• Industry knowledge and market trends
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful joint marketing campaigns and their impact on revenue growth
• Research Rittal LLC and the industrial automation industry to demonstrate your knowledge and enthusiasm
• Practice common marketing interview questions and prepare thoughtful responses

ATS Keywords: Channel Marketing, Strategic Marketing, Partner Relationship Management, Joint Marketing Campaigns, Budget Management, ROI, Industry Trends, Competitor Analysis, Global Marketing, Hybrid Work Arrangement

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, relationship management skills, and industry knowledge.

🛠 Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce)
• Partner management platforms (e.g., Impartner, Allbound)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, Trello, Jira)
• Social media platforms (e.g., LinkedIn, Twitter)

ASSUMPTION: Proficiency in using marketing automation platforms, CRM systems, and partner management platforms is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Reliability
• Customer Focus
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• How do you align with Rittal's core values, particularly 'Innovation' and 'Customer Focus'?
• How do you handle working remotely and collaborating with global teams?
• Describe your approach to managing multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Rittal LLC values candidates who are innovative, customer-focused, and able to thrive in a collaborative, results-driven work environment.

⚠️ Potential Challenges

• Managing a large number of channel partners and marketing initiatives simultaneously
• Balancing the needs and priorities of global, national, and regional partners
• Keeping up with industry trends and competitor activities in a fast-paced market
• Navigating a hybrid work arrangement and international travel requirements
• Working with a diverse range of partners, each with unique marketing needs and preferences

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is similar to a Global Channel Marketing Manager or Senior Partner Marketing Manager in other B2B or industrial companies
• However, Rittal LLC's unique product portfolio and global presence offer distinct opportunities and challenges
• Career progression may differ based on the specific company structure and growth plans

ASSUMPTION: While this role shares similarities with other channel marketing roles, the specific context and requirements may vary based on the company and industry.

📝 Sample Projects

• Developing a global marketing campaign to launch a new product line in partnership with key channel partners
• Creating a regional marketing strategy to target specific customer segments in a particular geographic area
• Managing a joint marketing event with multiple partners to showcase their combined product offerings

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and tactical aspects of the role, highlighting the need for a well-rounded marketing professional.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Rittal LLC and Eplan?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the channel marketing team currently, and how can this role help address them?
• How does the company measure the success of its channel marketing initiatives, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the position and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful joint marketing campaigns and their impact on revenue growth
• Research Rittal LLC and the industrial automation industry to demonstrate your knowledge and enthusiasm
• Practice common marketing interview questions and prepare thoughtful responses
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.