📌 Core Information
🔹 Job Title: Senior Consultant Performance Marketing (all gender)
🔹 Company: Havas Group
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Full-Time, Hybrid (3 office days per week)
🔹 Category: Advertising Services
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Strategic and tactical planning of performance marketing campaigns across various paid channels
- Close collaboration with branding colleagues for a full-funnel approach
- Optimization and management of campaigns in coordination with specialists
- Data protection-compliant technical campaign setup and audience management
- Strong focus on E-Commerce and performance KPIs (website traffic, leads, sales)
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and a deep understanding of performance marketing channels and technologies.
📋 Key Responsibilities
✅ Develop and implement performance marketing strategies for clients, focusing on E-Commerce KPIs
✅ Collaborate with branding colleagues to ensure a holistic user approach and full-funnel strategy
✅ Coordinate and optimize campaigns in close collaboration with specialists in SEA, Programmatic, Social Media, and other relevant channels
✅ Ensure data protection-compliant campaign setup and audience management, working closely with the Ad-Operations & Data Science team
✅ Regularly monitor, analyze, and report on campaign performance to drive continuous improvement
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in performance marketing, with a strong focus on E-Commerce
Required Skills:
- Proven expertise in performance marketing, with a solid understanding of various digital media technologies
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Fluency in German and English
- Affiliate marketing experience and knowledge of GDPR-compliant email marketing
Preferred Skills:
- Experience with specific digital marketing tools and platforms
- Knowledge of data visualization and reporting tools
- Certifications in performance marketing or related fields
ASSUMPTION: Candidates with a strong background in E-Commerce and a proven track record in performance marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI-estimated, based on experience and market rates)
Benefits:
- Fitness membership (€10/month)
- Team events and social activities
- Individual development plan and access to training workshops
- Sabbaticals and workation opportunities
- Flexible working hours and remote work options
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Havas Group is a global advertising and communications network, operating in over 100 markets worldwide. They offer integrated solutions across all communication channels, including advertising, media, digital, and public relations.
Company Size: With over 23,000 employees globally and 15,500 in Germany alone, Havas offers a large network of resources and opportunities for professional growth.
Founded: Founded in 1835 in Paris, Havas has a rich history and extensive experience in the advertising industry.
Company Description:
- Havas is committed to making a meaningful difference to brands, businesses, and people through innovative, integrated communications solutions.
- The company operates under a "Converged" model, which combines creative, media, and data capabilities to deliver end-to-end communications solutions.
- Havas is dedicated to fostering a diverse and inclusive culture, where everyone feels they belong and can thrive.
Company Specialties:
- Advertising
- Media planning and buying
- Digital marketing
- Public relations
- Data analytics and insights
Company Website: https://www.havas.com/
ASSUMPTION: Havas Group's extensive network and integrated approach to communications offer unique opportunities for professional growth and collaboration.
📊 Role Analysis
Career Level: This role is suitable for experienced performance marketing professionals looking to take the next step in their career, taking on more strategic responsibilities and managing multiple campaigns.
Reporting Structure: The Senior Consultant Performance Marketing reports to the Head of Performance Marketing within their respective Business Unit.
Work Arrangement: This role follows a hybrid work arrangement, with 3 office days per week and the option to work remotely for up to 2 days.
Growth Opportunities:
- Progression to a management or leadership role within the Performance Marketing team
- Expansion into other areas of the business, such as Branding or Data & Analytics
- International opportunities within Havas' global network
ASSUMPTION: This role offers significant growth potential, both within the Performance Marketing team and across the broader agency.
🌍 Location & Work Environment
Office Type: Havas' Frankfurt office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Havas Media Germany, TaunusTurm, Taunustor 1, 60310 Frankfurt am Main
Geographic Context:
- Frankfurt is the financial capital of Germany and a major hub for the advertising industry.
- The city offers a high quality of life, with a vibrant cultural scene, excellent dining options, and easy access to nature.
- Frankfurt is well-connected by public transportation, with the TaunusTurm office located near the Hauptwache and Willy-Brandt-Platz stations.
Work Schedule: Full-time, with flexible hours and a focus on results. The hybrid work arrangement allows for a balance between office collaboration and remote work.
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Head of Performance Marketing
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Cross-functional collaboration and communication skills
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Havas' values
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
- Prepare examples of successful performance marketing campaigns you've managed, focusing on strategy, execution, and results
- Research Havas Group and the specific Business Unit you're applying for, and be prepared to discuss how your skills and experience align with their goals
ATS Keywords: Performance Marketing, E-Commerce, Campaign Management, Digital Media, Affiliate Marketing, Email Marketing, Data Privacy, Audience Management, Attribution, Conversion Measurement, DSPs, Onsite-Analytics, Adserver, DCO, User Engagement, Full-Funnel Approach
ASSUMPTION: The interview process will focus on assessing the candidate's performance marketing expertise, strategic thinking, and cultural fit within the Havas Group.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads Manager
- DSPs (e.g., The Trade Desk, AppNexus)
- Affiliate marketing platforms (e.g., AWIN, Tradedoubler)
- Email marketing tools (e.g., Mailchimp, Emarsys)
- Data visualization and reporting tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and their specific needs.
👔 Cultural Fit Considerations
Company Values:
- Curious
- Inventive
- Ambitious
- Generous
- Responsible
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
- Adaptable
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a proven track record of delivering results in a performance marketing role?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Candidates who align with Havas' values and work style are more likely to succeed and enjoy their time at the company.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the latest trends and developments in performance marketing
- Balancing the need for data-driven decision-making with creative, innovative solutions
- Adapting to the unique needs and goals of each client
ASSUMPTION: These challenges can be overcome through strong project management skills, a continuous learning mindset, and a commitment to understanding each client's unique needs.
📈 Similar Roles Comparison
- Compared to a Junior Performance Marketing role, this position requires more strategic thinking and campaign management experience
- Unlike a Media Planner/Buyer role, this position focuses primarily on performance marketing channels and KPIs
- In comparison to a Brand Manager role, this position requires a stronger focus on data-driven decision-making and performance metrics
ASSUMPTION: This role offers a unique blend of strategic thinking, cross-functional collaboration, and data-driven decision-making, setting it apart from similar roles within the advertising industry.
📝 Sample Projects
- Developing and implementing a comprehensive performance marketing strategy for an E-Commerce client, focusing on driving online sales and improving ROI
- Optimizing a client's affiliate marketing program to increase revenue and improve partner performance
- Conducting a data-driven analysis of a client's customer journey to identify opportunities for improved engagement and conversion
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the Senior Consultant Performance Marketing role.
❓ Key Questions to Ask During Interview
- Can you describe the typical client portfolio for this Business Unit, and how my skills and experience would be a good fit?
- How does this role collaborate with other teams within the agency, such as Branding or Data & Analytics?
- What opportunities are there for professional development and growth within this role and the agency?
- How does Havas Group support work-life balance and employee well-being?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position and the agency.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
