📌 Core Information
🔹 Job Title: Senior Consultant Performance Marketing (all gender)
🔹 Company: Havas Group
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Full-Time, Hybrid (3 office days per week)
🔹 Category: Advertising Services
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Strategic and tactical campaign planning and implementation for clients in one of Havas Media's business units
- Focusing on achieving performance KPIs (e.g., website traffic, leads, sales) across various paid channels (SEA, Programmatic, Social Media, Affiliate Marketing, Email Marketing)
- Collaborating with branding colleagues to ensure a full-funnel approach and user-centric strategy
- Managing campaign optimization, reporting, and coordination with experts from specialized areas and account managers
- Coordinating technical campaign setup for measuring campaign success and utilizing audiences with the Ad-Operations & Data Science team
ASSUMPTION: This role requires a strong understanding of performance marketing, digital media technologies, and GDPR-compliant email marketing. Candidates should have experience in managing performance-oriented media campaigns and be comfortable working in a hybrid environment.
📋 Key Responsibilities
✅ Develop and implement performance marketing strategies for clients, focusing on achieving KPIs across various paid channels
✅ Collaborate with branding colleagues to ensure a full-funnel approach and integrated user experience
✅ Manage campaign optimization, reporting, and coordination with experts from specialized areas and account managers
✅ Coordinate technical campaign setup with the Ad-Operations & Data Science team to ensure data protection and effective audience utilization
✅ Stay up-to-date with industry trends and best practices in performance marketing
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work effectively in a team environment. Candidates should be comfortable using data to inform decision-making and have a solid understanding of digital media technologies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3 years of experience in E-Commerce and performance marketing, with a solid background in managing performance-oriented media campaigns
Required Skills:
- Proven expertise in performance marketing, with a focus on E-Commerce
- Strong understanding of digital media technologies (DSPs, Adserver, Conversion measurement, Audience management, Attribution, DCO)
- Experience in Affiliate Marketing and Email Marketing, with a focus on data privacy
- Ability to work effectively in a team and manage multiple projects simultaneously
- Fluency in German (C1 level) and proficiency in English (B2 level)
Preferred Skills:
- Experience with specific digital media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Certifications in performance marketing or related fields
- Experience working in a hybrid or remote environment
ASSUMPTION: Candidates should have a strong understanding of performance marketing and digital media technologies. Experience in Affiliate Marketing and GDPR-compliant email marketing is highly desirable.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and performance)
Benefits:
- Fitness membership for €10 per month
- Team events and company-sponsored activities
- Individual development plan, regular feedback, and access to Havas University with over 200 training and workshop opportunities
- Sabbaticals and workation opportunities
- Flexible working hours and a focus on work-life balance
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on market research and comparable roles in the industry. The final offer will depend on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (global), 500+ employees in Germany
Founded: 1835 (global), 1999 (Havas Media Germany)
Company Description:
- Havas Media Germany is a dynamic media agency with over 500 media experts in Frankfurt am Main
- Offers integrated solutions across all classical media, social media, programmatic media, search, performance, e-commerce, creation, data intelligence, ad tech, consumer insights, modeling, and custom research projects
- Works with clients such as Bauhaus, Hyundai Kia, Nintendo, O2, Puma, RedBull, and Sparkasse
Company Specialties:
- Media planning and buying
- Performance marketing
- Data-driven marketing
- Creative solutions
Company Website: https://www.havas.com/
ASSUMPTION: Havas Media Germany is part of the global Havas Group, which offers a wide range of advertising services and has a strong presence in Germany.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Business Unit Director
Work Arrangement: Hybrid (3 office days per week, with the option to work from home up to 2 days per week)
Growth Opportunities:
- Progression to a Senior Consultant or Manager role within the performance marketing team
- Expansion of responsibilities to include team management and mentoring
- Opportunities to work on international projects and collaborate with global teams
ASSUMPTION: This role offers opportunities for career growth and development within the performance marketing team and the broader Havas Group.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Frankfurt am Main
Office Location(s): Havas Media Germany, TaunusTurm, Taunustor 1, 60310 Frankfurt am Main
Geographic Context:
- Frankfurt is the financial capital of Germany and offers a vibrant business environment
- The city is well-connected by public transportation and has a strong international presence
- Frankfurt is known for its cultural attractions, including museums, theaters, and music venues
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home up to 2 days per week
ASSUMPTION: The work environment at Havas Media Germany is collaborative and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Business Unit Director
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Cultural fit and alignment with Havas Group values
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
- Prepare examples of successful performance marketing campaigns you've worked on and the results you achieved
- Demonstrate your understanding of the role and Havas Group's values during the interview
ATS Keywords: Performance Marketing, E-Commerce, Campaign Management, Digital Media, Affiliate Marketing, Email Marketing, Data Privacy, Analytics, Audience Management, Attribution, DSPs, Conversion Measurement, Social Media, Programmatic, SEO, Creative Solutions
ASSUMPTION: The application process at Havas Group is competitive, and candidates should be prepared to demonstrate their expertise and fit for the role.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- LinkedIn Ads
- DSPs (e.g., The Trade Desk, AppNexus)
- Adserver (e.g., Google Display & Video 360)
- Onsite-Analytics (e.g., Google Analytics)
- Attribution tools (e.g., AppsFlyer, Adjust)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles. Candidates should be comfortable using these tools and be open to learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Passion
- Results-driven
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you passionate about performance marketing and driven by results?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you comfortable working in a hybrid or remote environment?
ASSUMPTION: Candidates should assess their fit with Havas Group's values and work style before applying to ensure a successful and enjoyable working experience.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and best practices in performance marketing, which can be fast-paced and ever-changing
- Collaborating effectively with cross-functional teams, including branding colleagues and specialists from various areas
- Working in a hybrid environment, which may require occasional travel to the Frankfurt office
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position offers a strong focus on strategic campaign planning and collaboration with branding colleagues
- Havas Group's global presence provides opportunities for international projects and collaboration with diverse teams
- This role offers a clear career path to senior consultant or manager positions within the performance marketing team
ASSUMPTION: Candidates should research similar roles and consider their preferences for team structure, company culture, and career growth opportunities when comparing this position to others in the industry.
📝 Sample Projects
- Developing and implementing a performance marketing strategy for a new e-commerce client, focusing on driving online sales and increasing brand awareness
- Optimizing an existing affiliate marketing program for a leading retail brand, improving conversion rates and reducing cost per acquisition
- Collaborating with branding colleagues to create a cohesive user experience across multiple channels, driving engagement and conversions
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the focus on driving results and optimizing performance.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall performance marketing strategy for the business unit?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the team collaborate with branding colleagues and specialists from other areas to ensure a cohesive user experience?
- What opportunities are there for professional development and growth within the performance marketing team and the broader Havas Group?
- How does the hybrid work arrangement support work-life balance and employee well-being?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the company's values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Havas Group careers page
- Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
- Prepare examples of successful performance marketing campaigns you've worked on and the results you achieved
- Demonstrate your understanding of the role and Havas Group's values during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
