📌 Core Information
🔹 Job Title: Senior Consumer Lifecycle Marketing Manager
🔹 Company: Care Access
🔹 Location: Remote, US
🔹 Job Type: Full Time - Regular
🔹 Category: Research Services
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (100% remote work)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing programs to engage members across their health journey
- Creating segmented, automated campaigns using Customer.io across email, SMS, and in-app channels
- Collaborating cross-functionally with content development, clinical operations, and data teams
- Monitoring campaign performance and optimizing strategies based on data insights
ASSUMPTION: This role requires a strategic, creative, and technically proficient marketer with a strong background in lifecycle marketing, CRM, or email marketing, ideally within healthcare or clinical research.
📋 Key Responsibilities
✅ Lead the strategy, development, and execution of lifecycle marketing programs from onboarding to advocacy
✅ Create segmented, automated campaigns across the customer journey using Customer.io
✅ Deliver compelling, mission-aligned messaging across channels that are personalized based on member behavior, health status, and research readiness
✅ Manage a monthly email newsletter that informs, inspires, and connects members to ongoing benefits and research opportunities
✅ Use tools like Segment and Google Analytics to guide segmentation, monitor engagement, and refine audience targeting
✅ Define KPIs and lead ongoing A/B testing and performance optimization of subject lines, content, timing, and creative
✅ Maintain brand voice and health literacy standards in all messaging
✅ Stay informed on email deliverability best practices, marketing regulations, and platform capabilities
ASSUMPTION: This role requires strong communication, project management, and analytical skills to manage multiple priorities and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-7 years of experience in lifecycle, CRM, or email marketing, ideally within healthcare, clinical research, digital health, or wellness
Required Skills:
- Proven experience with Customer.io, HubSpot, Salesforce, or other automation platforms
- Strong command of audience segmentation, event-based triggers, and journey mapping
- Excellent copywriting and content strategy skills
- Skilled in campaign analytics and data-informed decision making
- Working knowledge of email deliverability, list hygiene, and domain authentication
- Experience managing cross-functional collaborators, including creative and compliance stakeholders
- Ability to juggle multiple priorities in a fast-moving, highly collaborative environment
- Familiarity with regulated communications and ethical marketing standards (e.g., IRB, HIPAA, CAN-SPAM, opt-in flows)
Preferred Skills:
- Experience with Google Analytics and Segment
- Knowledge of healthcare regulations and compliance
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in healthcare or clinical research are strongly preferred, as they will have a better understanding of the industry and its regulations.
💰 Compensation & Benefits
Salary Range: $110,000 - $140,000 per year (based on industry standards for a Senior Marketing Manager in the US with 5-7 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and less than 10% travel requirements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Care Access operates in the research services industry, focusing on clinical trials, community-based research, and clinical research services. The company aims to accelerate the approval and delivery of critical and life-saving therapies by removing bottlenecks in clinical trial access.
Company Size: Care Access has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Care Access was founded in 2015, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Care Access is a unique, multi-specialty network of research sites operating as one connected team of physician investigators, nurse coordinators, and operations managers.
- The company's mission is to engage every healthcare professional in clinical research and make clinical trials a care option for every patient.
- Care Access serves patients and researchers from diverse cultures and communities around the world, maintaining an inclusive culture where people from a broad range of backgrounds feel valued and respected.
Company Specialties:
- Clinical trials
- Community-based research
- Community health screening
- Clinical research services
- Research site network
- Research site support services
- Clinical trial staffing
- Clinical trial software
Company Website: CareAccess.com
ASSUMPTION: Care Access is a mission-driven company focused on improving access to clinical trials and accelerating medical breakthroughs. Candidates who are passionate about health access and performance-driven storytelling are likely to thrive in this environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a strategic and experienced marketing professional to lead lifecycle marketing programs and collaborate effectively with cross-functional teams.
Reporting Structure: The Senior Consumer Lifecycle Marketing Manager will report directly to the Vice President of Marketing and work closely with content development, clinical operations, and data teams.
Work Arrangement: This is a remote position with less than 10% travel requirements, offering flexibility and work-life balance.
Growth Opportunities:
- As Care Access continues to grow, there may be opportunities for the right candidate to take on additional responsibilities or move into a management role.
- The company values internal promotions and provides professional development opportunities to support employee growth.
ASSUMPTION: Candidates who are looking for a role with growth potential and a focus on mission-driven work are likely to be a good fit for this position.
🌍 Location & Work Environment
Office Type: Remote (100% remote work)
Office Location(s): Remote, US
Geographic Context:
- Care Access has multiple office locations across the United States, allowing for flexibility in hiring and collaboration.
- The company operates in the research services industry, which is expected to grow at a CAGR of 7.1% from 2021 to 2028, driven by increasing demand for clinical trials and research services.
- The United States is the largest market for clinical trials, accounting for approximately 40% of the global market share.
Work Schedule: Full-time (40 hours per week) with flexible hours and less than 10% travel requirements
ASSUMPTION: Candidates who are comfortable working remotely and have strong self-motivation and time management skills are likely to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Virtual interview with the hiring manager
- Virtual interview with cross-functional team members
- Final interview with the Vice President of Marketing
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and communication skills
- Data analysis and interpretation
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with lifecycle marketing, CRM, or email marketing, particularly within healthcare or clinical research.
- Include examples of successful campaigns you've developed and executed, emphasizing segmentation, personalization, and performance optimization.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
- Prepare questions to ask during the interview that demonstrate your interest in the company and the role.
ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, Customer.io, Segmentation, Campaign Development, Cross-Functional Collaboration, Data Analysis, Healthcare, Clinical Research
ASSUMPTION: Care Access uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Customer.io
- HubSpot (or similar automation platforms)
- Google Analytics
- Segment
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Care Access provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Remote work with flexible hours
- Data-driven decision making
- Cross-functional collaboration
- Mission-focused and results-oriented
Self-Assessment Questions:
- Do you have experience working remotely and managing your time effectively?
- Are you comfortable working with cross-functional teams and incorporating feedback from various stakeholders?
- Do you thrive in a mission-driven environment and enjoy working on projects that have a direct impact on patients' lives?
ASSUMPTION: Care Access values candidates who are self-motivated, collaborative, and passionate about improving access to clinical trials and accelerating medical breakthroughs.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, remote work environment
- Balancing the need for personalization and segmentation with the constraints of automated campaigns
- Staying up-to-date with email deliverability best practices, marketing regulations, and platform capabilities
- Navigating the complexities of healthcare regulations and compliance
ASSUMPTION: Candidates who are organized, proactive, and adaptable are likely to succeed in this role, despite the challenges that may arise.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a greater emphasis on healthcare and clinical research industry knowledge and experience.
- Care Access is a mid-sized company with a mission-driven focus, offering a more collaborative and agile work environment than larger, more established organizations in the industry.
- This role provides an opportunity for career growth and development within a growing company, with potential paths to management or other senior-level positions.
ASSUMPTION: Candidates who are looking for a role with a strong focus on mission-driven work, growth potential, and a collaborative work environment are likely to be a good fit for this position.
📝 Sample Projects
- Developing and executing a segmented email campaign to engage members based on their health interests and research readiness
- Creating an automated SMS campaign to remind members of upcoming appointments or research opportunities
- Analyzing campaign performance data to optimize subject lines, content, timing, and creative elements
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects and campaigns developed will depend on the candidate's skills, experience, and the company's evolving needs.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for campaign development and execution in this role?
- How does Care Access support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Care Access measure the success of its lifecycle marketing programs, and what KPIs are most important to track?
- What is the company's approach to work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role, emphasizing lifecycle marketing, CRM, email marketing, and healthcare or clinical research experience.
- Prepare for your interviews by researching Care Access and the research services industry, and practicing your responses to common interview questions.
- Follow up with the hiring manager after your interviews to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
