Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select US states)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote (Available in select US states)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy
• Creating high-quality materials across various channels
• Enhancing brand growth and thought leadership
• Collaborating with designers and social media managers
• Optimizing content for engagement and lead generation

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to adapt to new technologies. Experience in AI tools and content management systems is beneficial.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement

✅ Create captivating social media posts, visuals, and advertising creatives that align with brand guidelines

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication

✅ Act as the creative guardian, ensuring all content tells a coherent story that mirrors the brand's evolution

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable

✅ Infuse insights from brand studies and other research into content, positioning Guidant as a leader in the industry

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts

✅ Promote innovative social media storytelling across all Guidant platforms

✅ Plan and implement content strategies for product launches and events, aligning with brand evolution milestones

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 5 years of experience in content placement, video editing, and branding

Required Skills:

• Exceptional writing skills and ability to create engaging content
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure
• Experience with video strategy, scripting, and editing
• Solid understanding of branding and the dynamics of social media
• Ability to thrive in an independent setting and work autonomously
• Commitment to fostering an inclusive workplace

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms
• Background in AI tools and technologies
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio showcasing their writing and creative skills will be highly valued.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and providing customized funding solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong focus on innovation and customer service in the financial services industry.

📊 Role Analysis

Career Level: Senior-level role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Marketing Director and may oversee external creative partners

Work Arrangement: Fully remote, available in select US states

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to learn and implement AI-driven content strategies
• Chance to make a significant impact on the company's brand and thought leadership

ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to work from home or a co-working space

Office Location(s): Available in select US states (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Geographic Context:

• Available in various time zones across the United States
• Opportunity to work with a diverse team spread across different regions
• Potential for occasional travel to attend company events or meetings

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to balance their personal and professional lives while working with a diverse and talented team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• Virtual interview with the Marketing Director and/or other team members
• Final interview with the CEO or another executive team member
• Background check and reference check (if applicable)

Key Assessment Areas:

• Candidates' understanding of AI-driven content strategies
• Writing and creative skills
• Branding and social media expertise
• Ability to work autonomously and manage multiple projects
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Include a portfolio or samples of your writing and creative work
• Demonstrate your understanding of AI tools and content management systems in your application materials
• Showcase your ability to adapt to new technologies and strategies

ATS Keywords: AI-driven content strategy, brand growth, thought leadership, content management, SEO, video editing, social media, marketing, remote work

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your application materials can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• AI tools and technologies (e.g., natural language processing, machine learning)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Graphic design tools (e.g., Adobe Creative Cloud, Canva)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: Familiarity with these tools and technologies is beneficial for this role, but not all candidates are expected to have experience with every tool listed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and autonomous, with the ability to work remotely
• Collaborative and team-oriented, with strong communication skills
• Adaptable and flexible, with the ability to manage multiple projects simultaneously

Self-Assessment Questions:

• Do you thrive in an independent setting and enjoy working autonomously?
• Are you comfortable using AI tools and technologies to enhance content strategies?
• Do you have a strong portfolio showcasing your writing and creative skills?
• Are you committed to fostering an inclusive workplace and empowering others to succeed?

ASSUMPTION: Guidant Financial values candidates who align with their company values and work style, and who are committed to fostering an inclusive and empowering work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to new technologies and AI tools
• Working remotely and maintaining a healthy work-life balance
• Ensuring consistent brand messaging across various channels and platforms
• Keeping up with industry trends and best practices in content marketing and branding

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategies and thought leadership in the financial services industry
• Similar roles in other industries may have a broader focus on content marketing or branding, without the specific emphasis on AI-driven strategies
• Career progression in this role may lead to leadership opportunities in marketing or content strategy, with potential for growth into more senior or executive-level positions

ASSUMPTION: This role offers a unique opportunity to specialize in AI-driven content strategies and thought leadership in the financial services industry, with excellent growth potential for the right candidate.

📝 Sample Projects

• Developing and implementing an AI-driven content strategy for a new product launch
• Creating a comprehensive brand guide and style guide for Guidant Financial
• Managing a team of external creative partners to produce high-quality video content for multiple channels

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role, and may vary depending on the specific needs and priorities of the company.

❓ Key Questions to Ask During Interview

• How does Guidant Financial plan to integrate AI tools and technologies into its content strategy in the future?
• What are the key priorities for this role in the first 90 days, and how will my work contribute to the company's overall goals?
• How does Guidant Financial support the professional development and growth of its employees?
• What are the key challenges facing the marketing department, and how can this role help address them?
• How does Guidant Financial foster an inclusive and empowering work environment, and what initiatives are in place to support diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Highlight relevant experience and achievements in your resume and cover letter
• Include a portfolio or samples of your writing and creative work
• Demonstrate your understanding of AI tools and content management systems in your application materials
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.