Senior Content and Brand Strategy Manager

📌 Core Information 🔹 Job Title: Senior Content and Brand Strategy Manager 🔹 Company: Guidant Financial 🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO) 🔹 Job Type: Full-Time 🔹 Category: Marketing & Branding 🔹 Date Posted: April 30, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Developing and leading an AI-driven content strategy aligned with brand vision and thought leadership. - Creating captivating content (written materials, videos, infographics, podcasts) tailored to each channel's audience. - Collaborating with designers and social media managers to ensure visual content reinforces brand messaging. - Planning and implementing content strategies for product launches and events. - Monitoring performance metrics and refining strategies based on data-driven insights. ASSUMPTION: This role requires a strategic thinker with strong creative and analytical skills, as well as experience in content management, video editing, and branding. Familiarity with AI tools and a solid understanding of social media dynamics are essential. 📋 Key Responsibilities ✅ Develop and execute AI-driven content strategy across all business channels, ensuring it aligns with brand vision and thought leadership. ✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement. ✅ Create captivating social media posts, visuals, and advertising creatives that align with brand guidelines. ✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication. ✅ Act as the creative guardian, ensuring all content tells a coherent story that mirrors the brand's evolution. ✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable. ✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry. ✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts. ✅ Promote innovative social media storytelling across all Guidant platforms. ✅ Plan and implement content strategies for product launches and events, aligning with brand evolution milestones. ✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards. ✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences. ✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages. ✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation. ✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact. ASSUMPTION: This role requires strong project management skills, the ability to work independently, and a commitment to fostering an inclusive workplace. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, Journalism, or a related field. Experience: - At least 5 years of experience in content placement, video editing, and branding. Required Skills: - Exceptional writing skills, with samples of work available. - Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure. - Experience with WordPress for posting articles is preferred. - Background in video strategy, scripting, and editing would be beneficial. - Strong understanding of branding and the dynamics of social media. - Thrives in an independent setting and can take initiative and work autonomously. - Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice. Preferred Skills: - Experience with Adobe Creative Cloud or similar design platforms. - Familiarity with AI tools and their integration into content strategies. 💰 Compensation & Benefits Salary Range: $80,000 - $95,000 annually (USD) Benefits: - Comprehensive health coverage (with free premium option) - Competitive salary - Paid parental leave - Generous 401k match - Paid time off (3 weeks) and paid holidays (11) - Flexible work arrangements with company-provided equipment - Ongoing training, career pathing, and supportive leaders - Awesome culture with company sporting events and coffee with senior leaders Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with 5-10 years of experience. Guidant Financial offers competitive benefits to attract and retain top talent. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services, focusing on small business financing and entrepreneurship. Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration. Founded: 2003, with over two decades of experience in the industry. Company Description: - Guidant Financial helps individuals secure small business funding to start, buy, or grow a business. - An industry leader in innovative business and franchise funding, offering a full suite of funding options, including 401(k) business financing, SBA small business loans, and unsecured business loans, as well as growth capital and other business services. - Guidant is committed to empowering entrepreneurs and fostering an inclusive work environment. Company Specialties: - Retirement fund financing - Unsecured loans - Small business financing - Franchise financing - SBA loans - Accounting and Tax - Payroll - Business Services Company Website: Guidant Financial ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on empowering entrepreneurs and small business owners. 📊 Role Analysis Career Level: Senior-level marketing role, reporting directly to the Chief Marketing Officer. Reporting Structure: This role does not have direct reports but will collaborate with designers, social media managers, and other marketing team members. Work Arrangement: Fully remote, with the option to work from home or a designated workspace. Growth Opportunities: - Opportunities for career growth within the marketing department and the company as a whole. - Guidant has a strong track record of promoting employees into new and exciting roles, with over 30% of the organization being promoted in the last four years. ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company. 🌍 Location & Work Environment Office Type: Fully remote, with no physical office location required. Office Location(s): Not applicable, as this is a fully remote position. Geographic Context: - Guidant Financial is headquartered in Boise, Idaho, but this role can be based in select states across the US. - The company operates out of 15 states, with a focus on providing remote work opportunities to employees in these regions. Work Schedule: Full-time, with a flexible work arrangement that allows for a healthy work-life balance. ASSUMPTION: This fully remote role offers the opportunity to work from home or a designated workspace, with a flexible work schedule that prioritizes work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. Virtual interview with the hiring manager and/or team members 4. Final interview with the Chief Marketing Officer 5. Background check and reference verification Key Assessment Areas: - Content creation and strategy skills - Brand management and understanding of brand evolution - Analytical skills and data-driven decision-making - Collaboration and communication skills - Adaptability and initiative Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Provide samples of your writing and any relevant content creation work. - Be prepared to discuss your understanding of AI tools and their integration into content strategies. ATS Keywords: AI-driven content strategy, brand management, video editing, SEO, social media, creative writing, analytics, collaboration, adaptability, project management, AI tools, content management systems, visual design, thought leadership, storytelling, research ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help ensure that your application is seen by the hiring team. 🛠️ Tools & Technologies - Content management systems (e.g., WordPress) - Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) - Design platforms (e.g., Adobe Creative Cloud) - SEO tools (e.g., Google Analytics, SEMrush) - Social media management tools (e.g., Hootsuite, Buffer) - Project management tools (e.g., Asana, Trello) ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training and support will be provided. 👔 Cultural Fit Considerations Company Values: - Adaptability: Change isn't scary. You embrace opportunities to adapt and bring others along. - Connection: Connection is important. You lift others up because when they grow, you grow. - Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity. Work Style: - Autonomous and self-driven, with the ability to work independently and take initiative. - Collaborative and communicative, with strong interpersonal skills and the ability to work effectively with team members. - Data-driven and analytical, with a focus on continuous improvement and refinement. Self-Assessment Questions: - How do you stay adaptable in a fast-paced, ever-changing environment? - How do you foster connections and collaboration with team members, even in a remote work setting? - How do you approach continuous learning and improvement, both personally and professionally? ASSUMPTION: Guidant Financial values employees who are adaptable, connected, and committed to excellence, and who can thrive in a remote work environment. ⚠️ Potential Challenges - Balancing multiple projects and deadlines in a fast-paced, dynamic environment. - Staying up-to-date with the latest developments in AI, social media, and fintech, and integrating new tools and technologies into content strategies. - Collaborating effectively with remote team members and stakeholders. ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to continuous learning and improvement, and effective communication and collaboration skills. 📈 Similar Roles Comparison - This role is similar to a Senior Content Strategist or Senior Brand Manager position, but with a focus on AI-driven content strategies and a strong emphasis on thought leadership. - In the financial services industry, this role is unique in its focus on small business financing and entrepreneurship, requiring a strong understanding of both the financial services industry and the small business market. - Career paths for this role may include advancement to a Director of Content or Vice President of Marketing, with opportunities for growth within the marketing department and the company as a whole. ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing department and the company. 📝 Sample Projects - Developing and executing an AI-driven content strategy for a product launch or rebranding initiative. - Creating a series of blog posts, videos, or infographics that showcase Guidant Financial's expertise in small business financing and entrepreneurship. - Collaborating with external creative partners to develop and produce high-quality content that aligns with brand guidelines and captivates target audiences. ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, and provide a sense of the types of projects that a Senior Content and Brand Strategy Manager might work on at Guidant Financial. ❓ Key Questions to Ask During Interview - How does this role fit into the overall marketing strategy for Guidant Financial? - What are the biggest challenges facing the marketing department, and how can this role help address them? - How does Guidant Financial support the professional growth and development of its employees? - What are the key priorities for this role in the first 90 days? - How does Guidant Financial foster an inclusive and collaborative work environment, even in a remote setting? ASSUMPTION: These questions can help applicants better understand the role, the company, and the opportunities for professional growth and development. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: Senior Content and Brand Strategy Manager at Guidant Financial - Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including samples of your writing and any relevant content creation work. - Prepare for your interview by researching Guidant Financial and considering how your skills and experience align with the key responsibilities and required qualifications for this role. - Follow up with the hiring team after your interview to express your interest in the position and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.