Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Creating captivating content across various formats (written copy, videos, infographics, podcasts) to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution, while also overseeing external creative resources.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences, along with managing the content pipeline from ideation to placement.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI-driven content strategies to succeed.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines; experience with tools like Adobe Creative Cloud or similar design platforms is highly desirable.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and adaptability to succeed in a dynamic and evolving environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills with samples of work.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and work autonomously.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Familiarity with AI-driven content strategies.

ASSUMPTION: Candidates with a strong portfolio showcasing their creative writing, branding, and content strategy skills will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11 days)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with the required experience and skills. The benefits package is competitive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• They offer a full suite of funding options, including 401(k) business financing, SBA small business loans, and unsecured business loans, as well as growth capital and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on providing innovative funding solutions for small businesses and entrepreneurs.

📊 Role Analysis

Career Level: Senior-level marketing role with strategic and creative responsibilities.

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them.

Work Arrangement: Fully remote, with the option to work from home or a co-working space provided by the company.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department as the company expands.
• Opportunities to work on diverse projects and gain experience in various aspects of content strategy and branding.
• Chance to make a significant impact on the company's brand and thought leadership in the industry.

ASSUMPTION: This role offers a unique opportunity for a creative and strategic marketer to make a significant impact on the company's brand and thought leadership in the industry.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to work from home or a co-working space provided by the company.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Working remotely allows for a flexible work-life balance and the ability to work from various locations within the approved states.
• The company provides equipment to support a productive remote work environment.
• Guidant Financial fosters a collaborative and inclusive work culture, with opportunities for professional development and growth.

Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate personal needs and responsibilities.

ASSUMPTION: Working remotely requires strong self-motivation, time management skills, and the ability to thrive in an independent setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department to discuss the role and assess cultural fit.
• Subsequent interviews with the hiring manager and other team members to evaluate skills, experience, and alignment with the company's values.
• Final interview with the CMO to discuss the role's strategic fit within the organization.

Key Assessment Areas:

• Creativity and strategic thinking in content strategy and branding.
• Portfolio and writing samples showcasing exceptional writing skills and a strong understanding of branding dynamics.
• Experience with AI-driven content strategies and tools.
• Ability to work collaboratively and manage external creative resources.

Application Tips:

• Tailor your resume and cover letter to highlight your creative writing, branding, and content strategy skills, as well as any experience with AI-driven content strategies.
• Prepare a portfolio showcasing your best work, including writing samples, branding projects, and content strategy case studies.
• Be ready to discuss your thought process behind your portfolio pieces and how you would apply your skills to this role.

ATS Keywords: AI-driven content strategy, branding, creative writing, video editing, SEO, content management, thought leadership, performance tracking, data analysis, project management, collaboration, adaptability

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being considered for the role.

🛠️ Tools & Technologies

• Content management systems like WordPress or similar
• Search engine optimization (SEO) tools and platforms
• Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Design tools (e.g., Adobe Creative Cloud, Sketch, Figma)
• AI-driven content strategy and analytics tools

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role, and experience with AI-driven content strategies and tools is highly desirable.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and self-motivated, with the ability to work autonomously in a remote setting.
• Collaborative and team-oriented, with strong communication and project management skills.
• Adaptable and open to feedback, with a growth mindset and a willingness to learn and improve.

Self-Assessment Questions:

• Do you thrive in an independent setting and enjoy working autonomously?
• Are you comfortable using AI-driven content strategies and tools to enhance your work?
• Do you have a strong portfolio showcasing your creative writing, branding, and content strategy skills?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees, and candidates who embody these values will be a strong fit for the company's culture.

⚠️ Potential Challenges

• The fully remote work environment may require strong self-motivation and time management skills.
• The role's strategic and creative nature may involve working on multiple projects simultaneously, requiring excellent prioritization and organizational skills.
• The fast-paced and dynamic nature of the financial services industry may present challenges in keeping up with industry trends and best practices.
• Working with external creative partners may require strong project management and communication skills to ensure deliverables meet the company's brand standards.

ASSUMPTION: These challenges can be overcome with strong self-awareness, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and branding within the financial services industry.
• Similar roles in other industries may focus more on traditional content marketing strategies or have a broader scope of responsibilities.
• Career paths for this role may include progression into leadership positions within the marketing department or transitioning into a more specialized role within the content strategy or branding field.

ASSUMPTION: This role offers a unique opportunity to gain experience in AI-driven content strategy and branding within the financial services industry, with potential for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch, including blog articles, videos, infographics, and social media posts.
• Conducting a brand audit and rebranding initiative to refresh the company's visual identity and messaging.
• Creating and managing a thought leadership campaign, including guest blog posts, speaking engagements, and webinars, to position the company as an industry expert.

ASSUMPTION: These sample projects illustrate the strategic and creative nature of the role, as well as the opportunity to make a significant impact on the company's brand and thought leadership.

❓ Key Questions to Ask During Interview

• How does the company plan to integrate AI-driven content strategies into its overall marketing plan?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does the company measure the success of its content strategy and branding efforts?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative writing, branding, and content strategy skills, as well as any experience with AI-driven content strategies.
• Prepare a portfolio showcasing your best work, including writing samples, branding projects, and content strategy case studies.
• Be ready to discuss your thought process behind your portfolio pieces and how you would apply your skills to this role.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.