Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select US states)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI-driven content strategies.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Adapt various content formats (written copy, videos, infographics, podcasts) to fit different channels and optimize engagement.

✅ Serve as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.

✅ Oversee the content pipeline from ideation to placement, managing external creative resources as needed.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills with samples of work.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and work autonomously.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Fluency in additional languages.

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic abilities will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on AI estimate, as no salary information provided)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time, typically 40 hours per week, with flexible scheduling.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on small business financing.

Company Size: 51-200 employees, which means a mid-sized company with opportunities for growth and collaboration.

Founded: 2003, with a history of providing innovative funding solutions to entrepreneurs.

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, offering a full suite of funding options.
• Committed to empowering entrepreneurs and fostering an inclusive work environment.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business financing and innovative funding solutions sets it apart in the industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership.

Reporting Structure: This role reports directly to the Marketing Director and may oversee external creative resources.

Work Arrangement: Fully remote, with availability in select US states.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department.
• Opportunities to expand skills and expertise in AI-driven content strategies and brand management.
• Chance to make a significant impact on the company's brand and thought leadership.

ASSUMPTION: This role offers a unique opportunity to combine creative and strategic skills in a growing and innovative industry.

🌍 Location & Work Environment

Office Type: Fully remote, with availability in select US states.

Office Location(s): Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Working remotely allows for a flexible work-life balance and the ability to live in various locations within the available states.
• Guidant Financial operates out of 15 states, with a headquarters in Boise, Idaho.
• The company fosters an inclusive work environment, encouraging employees to ask questions and share their voice.

Work Schedule: Full-time, typically 40 hours per week, with flexible scheduling.

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and autonomy, with the opportunity to work from a designated home office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final interview or assessment

Key Assessment Areas:

• Creative and strategic thinking
• Writing and communication skills
• Understanding of AI-driven content strategies
• Brand management and social media expertise

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include a portfolio or samples of your work, showcasing your creative and strategic abilities.
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and adaptability.

ATS Keywords: AI-driven content strategy, brand management, video editing, SEO, content management systems, thought leadership, analytics, collaboration, adaptability

ASSUMPTION: Guidant Financial's application process is designed to assess candidates' skills and cultural fit, with a focus on creativity, strategic thinking, and adaptability.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• Search engine optimization (SEO) tools
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Graphic design tools (e.g., Adobe Creative Cloud)
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay updated on the latest developments in AI, social media, and fintech, and how do you apply this knowledge to improve content strategies?
• Can you provide an example of a time when you had to adapt your content strategy due to changes in the market or brand evolution?
• How do you ensure that your content maintains a cohesive narrative and reflects the brand's evolution, especially when working with external creative resources?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence, seeking candidates who embody these qualities and align with their company culture.

⚠️ Potential Challenges

• Managing multiple content formats and channels effectively
• Keeping up with the latest AI-driven content strategies and tools
• Balancing creative and strategic responsibilities while working remotely
• Ensuring consistent brand messaging across various platforms and audiences

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional content strategy roles, this position requires a strong focus on AI-driven content and brand management.
• In the fintech industry, this role offers a unique opportunity to combine creative and strategic skills in a growing and innovative sector.
• Career progression may include leadership roles within the marketing department or expansion into related fields, such as product management or business development.

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing and implementing an AI-driven content strategy for a new product launch
• Creating a comprehensive brand guide and ensuring consistent messaging across all channels
• Managing a team of external creative resources to produce high-quality video content for a thought leadership campaign

ASSUMPTION: These sample projects demonstrate the strategic and creative aspects of the role, highlighting the importance of adaptability and strong project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the current AI-driven content strategy and how it has evolved over time?
• How does the marketing team collaborate with other departments, such as product or sales, to ensure consistent brand messaging?
• What opportunities are there for professional growth and development within the marketing department or the company as a whole?
• How does Guidant Financial support work-life balance for its remote employees?
• Can you provide an example of a successful brand evolution campaign and the role that content played in its success?

ASSUMPTION: These interview questions are designed to assess the company's culture, growth opportunities, and the strategic importance of content in their brand evolution.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including samples of your work.
• Prepare a portfolio or samples of your work, showcasing your creative and strategic abilities.
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and adaptability.
• Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.