Senior Content and Brand Strategy Manager
Guidant Financial
Full-time
Remote
Worldwide
🎨 Brand & Creative Marketing
📌 Core Information
- 🔹 Job Title: Senior Content and Brand Strategy Manager
- 🔹 Company: Guidant Financial
- 🔹 Location: Remote (Available in select US states)
- 🔹 Job Type: Full-Time
- 🔹 Category: Marketing & Branding
- 🔹 Date Posted: April 30, 2025
- 🔹 Experience Level: 5-10 years
- 🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and leading an AI-driven content strategy
- Creating captivating content across various channels and formats
- Collaborating with designers and social media managers to reinforce brand messaging
- Monitoring performance metrics and refining strategies based on data-driven insights
ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI tools and social media dynamics.
📋 Key Responsibilities
- 🔹 Develop and execute an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership
- 🔹 Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement
- 🔹 Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication
- 🔹 Collaborate with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences
- 🔹 Monitor performance metrics and utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact
ASSUMPTION: The role requires strong project management skills, adaptability, and the ability to thrive in an independent setting.
🎯 Required Qualifications
- 🔹 Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- 🔹 Experience: At least 5 years of experience in content placement, video editing, and branding
- 🔹 Required Skills:
- Proven expertise in content strategy, branding, and social media dynamics
- Strong creative writing skills and experience with content management systems like WordPress
- Familiarity with AI tools, video editing, and graphic design platforms (e.g., Adobe Creative Cloud)
- Excellent communication, collaboration, and project management skills
- Analytical mindset with a data-driven approach to content strategy
- 🔹 Preferred Skills:
- Experience with SEO and website structure
- Background in video strategy, scripting, and editing
- Familiarity with brand studies and rebranding initiatives
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing skills, content strategy, and branding experience.
💰 Compensation & Benefits
- 🔹 Salary Range: $80,000 - $95,000 annually (USD)
- 🔹 Benefits:
- Comprehensive health coverage (with free premium option)
- Competitive salary
- Paid parental leave and a generous 401k match
- Paid time off (3 weeks) and 11 paid holidays
- Flexible work arrangements with company-provided equipment
- Wellness programs and employee engagement activities
ASSUMPTION: The salary range is based on industry standards for a senior-level marketing role with 5-10 years of experience and a remote work arrangement.
📌 Applicant Insights
🔍 Company Context
- 🔹 Industry: Financial Services
- 🔹 Company Size: 51-200 employees
- 🔹 Founded: 2003
- 🔹 Company Description:
- Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
- An industry leader in innovative business and franchise funding, offering a full suite of funding options and business services
- 🔹 Company Specialties:
- Retirement fund financing
- Unsecured loans
- Small business financing
- Franchise financing
- SBA loans
- Accounting and Tax
- Payroll and Business Services
📊 Role Analysis
- 🔹 Career Level: Senior-level marketing role
- 🔹 Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
- 🔹 Work Arrangement: Fully remote, available in select US states (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)
- 🔹 Growth Opportunities:
- Potential career progression into a director or VP role within the marketing department
- Opportunities to work on various brand, partner, or corporate initiatives as the marketing plan evolves
🌍 Location & Work Environment
- 🔹 Office Type: Fully remote
- 🔹 Office Location(s): Available in select US states (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)
- 🔹 Geographic Context:
- Guidant Financial operates as a fully remote company, with employees working from home offices in various states
- The company's headquarters is located in Boise, Idaho
- 🔹 Work Schedule: Full-time (40 hours per week), with flexible work arrangements and company-provided equipment
💼 Interview & Application Insights
- 🔹 Typical Process:
1. Online application and resume screening
2. Phone or video screening with the HR department
3. Virtual interview with the hiring manager and/or team members
4. Final interview with the CMO or another senior leader
- 🔹 Key Assessment Areas:
- Content strategy and branding expertise
- Writing and communication skills
- Adaptability and creativity
- Analytical mindset and data-driven approach
- 🔹 Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, branding, and AI experience
- Showcase your writing skills with relevant samples
- Demonstrate your understanding of Guidant Financial's mission and values
- Prepare questions about the company's AI-driven approach to content and the team structure
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress)
- AI tools (e.g., content creation and optimization platforms)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Graphic design platforms (e.g., Adobe Creative Cloud)
- SEO tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
👔 Cultural Fit Considerations
- 🔹 Company Values:
- Adaptability: Embrace opportunities to adapt and bring others along
- Connection: Lift others up because when they grow, you grow
- Excellence: Thrive outside of your comfort zone and have insatiable curiosity
- 🔹 Work Style:
- Independent and autonomous, with the ability to thrive in a remote work environment
- Collaborative and communicative, with strong project management skills
- Data-driven and analytical, with a focus on continuous improvement
- 🔹 Self-Assessment Questions:
- How do you stay adaptable in a rapidly changing environment?
- How have you demonstrated connection and collaboration in previous roles?
- How do you approach continuous learning and improvement in your work?
⚠️ Potential Challenges
- 🔹 Balancing multiple content projects and deadlines while working remotely
- 🔹 Keeping up with the latest AI tools and trends in content marketing
- 🔹 Collaborating effectively with remote team members and external creative partners
- 🔹 Maintaining a strong work-life balance while working from home
📈 Similar Roles Comparison
- 🔹 Content Strategist: Focuses on developing and executing content strategies, but may not have the same level of branding and AI experience required for this role
- 🔹 Brand Manager: Primarily responsible for managing a brand's identity and messaging, but may not have the same level of content creation and AI experience required for this role
- 🔹 Senior Marketing Manager: Oversees marketing strategies and campaigns, but may not have the same level of content creation and AI experience required for this role
📝 Sample Projects
- 🔹 Developing an AI-driven content strategy for a new product launch
- 🔹 Creating a series of blog posts and videos that showcase Guidant Financial's expertise in small business financing
- 🔹 Managing a rebranding initiative, including updating brand guidelines and creating new content to reflect the company's evolved identity
❓ Key Questions to Ask During Interview
- 🔹 Can you describe the team structure and how this role fits into the overall marketing strategy?
- 🔹 How does Guidant Financial plan to leverage AI in content marketing in the coming years?
- 🔹 Can you provide examples of successful content campaigns and their impact on business growth?
- 🔹 How does the company support the professional development and growth of its employees?
- 🔹 What are the key performance indicators (KPIs) for this role, and how will success be measured?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/2SAraQBXVeZW3WLF5hdH1q/remote-senior-content-and-brand-strategy-manager-in-raleigh-at-guidant-financial)
- Tailor your resume and cover letter to highlight your content strategy, branding, and AI experience
- Prepare questions about the company's AI-driven approach to content and the team structure
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and inquiring about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- 🔹 Job Title: Senior Content and Brand Strategy Manager
- 🔹 Company: Guidant Financial
- 🔹 Location: Remote (Available in select US states)
- 🔹 Job Type: Full-Time
- 🔹 Category: Marketing & Branding
- 🔹 Date Posted: April 30, 2025
- 🔹 Experience Level: 5-10 years
- 🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and leading an AI-driven content strategy
- Creating captivating content across various channels and formats
- Collaborating with designers and social media managers to reinforce brand messaging
- Monitoring performance metrics and refining strategies based on data-driven insights
ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI tools and social media dynamics.
📋 Key Responsibilities
- 🔹 Develop and execute an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership
- 🔹 Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement
- 🔹 Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication
- 🔹 Collaborate with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences
- 🔹 Monitor performance metrics and utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact
ASSUMPTION: The role requires strong project management skills, adaptability, and the ability to thrive in an independent setting.
🎯 Required Qualifications
- 🔹 Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- 🔹 Experience: At least 5 years of experience in content placement, video editing, and branding
- 🔹 Required Skills:
- Proven expertise in content strategy, branding, and social media dynamics
- Strong creative writing skills and experience with content management systems like WordPress
- Familiarity with AI tools, video editing, and graphic design platforms (e.g., Adobe Creative Cloud)
- Excellent communication, collaboration, and project management skills
- Analytical mindset with a data-driven approach to content strategy
- 🔹 Preferred Skills:
- Experience with SEO and website structure
- Background in video strategy, scripting, and editing
- Familiarity with brand studies and rebranding initiatives
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing skills, content strategy, and branding experience.
💰 Compensation & Benefits
- 🔹 Salary Range: $80,000 - $95,000 annually (USD)
- 🔹 Benefits:
- Comprehensive health coverage (with free premium option)
- Competitive salary
- Paid parental leave and a generous 401k match
- Paid time off (3 weeks) and 11 paid holidays
- Flexible work arrangements with company-provided equipment
- Wellness programs and employee engagement activities
ASSUMPTION: The salary range is based on industry standards for a senior-level marketing role with 5-10 years of experience and a remote work arrangement.
📌 Applicant Insights
🔍 Company Context
- 🔹 Industry: Financial Services
- 🔹 Company Size: 51-200 employees
- 🔹 Founded: 2003
- 🔹 Company Description:
- Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
- An industry leader in innovative business and franchise funding, offering a full suite of funding options and business services
- 🔹 Company Specialties:
- Retirement fund financing
- Unsecured loans
- Small business financing
- Franchise financing
- SBA loans
- Accounting and Tax
- Payroll and Business Services
📊 Role Analysis
- 🔹 Career Level: Senior-level marketing role
- 🔹 Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
- 🔹 Work Arrangement: Fully remote, available in select US states (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)
- 🔹 Growth Opportunities:
- Potential career progression into a director or VP role within the marketing department
- Opportunities to work on various brand, partner, or corporate initiatives as the marketing plan evolves
🌍 Location & Work Environment
- 🔹 Office Type: Fully remote
- 🔹 Office Location(s): Available in select US states (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)
- 🔹 Geographic Context:
- Guidant Financial operates as a fully remote company, with employees working from home offices in various states
- The company's headquarters is located in Boise, Idaho
- 🔹 Work Schedule: Full-time (40 hours per week), with flexible work arrangements and company-provided equipment
💼 Interview & Application Insights
- 🔹 Typical Process:
1. Online application and resume screening
2. Phone or video screening with the HR department
3. Virtual interview with the hiring manager and/or team members
4. Final interview with the CMO or another senior leader
- 🔹 Key Assessment Areas:
- Content strategy and branding expertise
- Writing and communication skills
- Adaptability and creativity
- Analytical mindset and data-driven approach
- 🔹 Application Tips:
- Tailor your resume and cover letter to highlight your content strategy, branding, and AI experience
- Showcase your writing skills with relevant samples
- Demonstrate your understanding of Guidant Financial's mission and values
- Prepare questions about the company's AI-driven approach to content and the team structure
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress)
- AI tools (e.g., content creation and optimization platforms)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Graphic design platforms (e.g., Adobe Creative Cloud)
- SEO tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
👔 Cultural Fit Considerations
- 🔹 Company Values:
- Adaptability: Embrace opportunities to adapt and bring others along
- Connection: Lift others up because when they grow, you grow
- Excellence: Thrive outside of your comfort zone and have insatiable curiosity
- 🔹 Work Style:
- Independent and autonomous, with the ability to thrive in a remote work environment
- Collaborative and communicative, with strong project management skills
- Data-driven and analytical, with a focus on continuous improvement
- 🔹 Self-Assessment Questions:
- How do you stay adaptable in a rapidly changing environment?
- How have you demonstrated connection and collaboration in previous roles?
- How do you approach continuous learning and improvement in your work?
⚠️ Potential Challenges
- 🔹 Balancing multiple content projects and deadlines while working remotely
- 🔹 Keeping up with the latest AI tools and trends in content marketing
- 🔹 Collaborating effectively with remote team members and external creative partners
- 🔹 Maintaining a strong work-life balance while working from home
📈 Similar Roles Comparison
- 🔹 Content Strategist: Focuses on developing and executing content strategies, but may not have the same level of branding and AI experience required for this role
- 🔹 Brand Manager: Primarily responsible for managing a brand's identity and messaging, but may not have the same level of content creation and AI experience required for this role
- 🔹 Senior Marketing Manager: Oversees marketing strategies and campaigns, but may not have the same level of content creation and AI experience required for this role
📝 Sample Projects
- 🔹 Developing an AI-driven content strategy for a new product launch
- 🔹 Creating a series of blog posts and videos that showcase Guidant Financial's expertise in small business financing
- 🔹 Managing a rebranding initiative, including updating brand guidelines and creating new content to reflect the company's evolved identity
❓ Key Questions to Ask During Interview
- 🔹 Can you describe the team structure and how this role fits into the overall marketing strategy?
- 🔹 How does Guidant Financial plan to leverage AI in content marketing in the coming years?
- 🔹 Can you provide examples of successful content campaigns and their impact on business growth?
- 🔹 How does the company support the professional development and growth of its employees?
- 🔹 What are the key performance indicators (KPIs) for this role, and how will success be measured?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/2SAraQBXVeZW3WLF5hdH1q/remote-senior-content-and-brand-strategy-manager-in-raleigh-at-guidant-financial)
- Tailor your resume and cover letter to highlight your content strategy, branding, and AI experience
- Prepare questions about the company's AI-driven approach to content and the team structure
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and inquiring about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.