Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI tools and social media dynamics.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, with samples of work available.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Proficient in Adobe Creative Cloud or similar design platforms.
• Ability to thrive in an independent setting and work autonomously.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with AI tools and platforms.
• Familiarity with project management software (e.g., Asana, Trello, Monday.com).
• Knowledge of HTML and CSS.

ASSUMPTION: Candidates with a strong portfolio showcasing their creative writing, branding, and video editing skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option).
• Competitive salary.
• Paid parental leave.
• Generous 401k match.
• Paid time off (3 weeks) and paid holidays (11 days).

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and the company's size. The actual salary may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size)

Founded: 2003 (22 years ago)

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• Offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing.
• Unsecured loans.
• Small business financing.
• Franchise financing.
• SBA loans.
• Accounting and Tax, Payroll, and Business Services.

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong focus on innovation and customer service in the financial services industry.

📊 Role Analysis

Career Level: Senior-level role with potential for growth and leadership opportunities.

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee a team of content creators and strategists.

Work Arrangement: Fully remote, with the option to work from home or a co-working space in select states.

Growth Opportunities:

• Potential to lead a team of content creators and strategists as the company grows.
• Opportunities to expand the role's scope and influence as the company's brand evolves.
• Chance to work closely with senior leadership and contribute to strategic decision-making.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and strategic skills.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office required.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Work from home in a comfortable and dedicated workspace.
• High-speed internet connection required.
• Opportunity to work from co-working spaces in select states.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work independently.

ASSUMPTION: This role requires a self-motivated individual who can manage their time effectively and work independently in a remote setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department.
• Subsequent interviews with the hiring manager and other team members.
• Final interview with the CMO or another senior leader.

Key Assessment Areas:

• Candidates' understanding of the role and Guidant Financial's mission.
• Candidates' creative writing, branding, and video editing skills.
• Candidates' ability to think strategically and adapt to new technologies.
• Candidates' cultural fit and alignment with Guidant's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Include a portfolio or samples of your work that demonstrate your creative writing, branding, and video editing skills.
• Be prepared to discuss your strategic approach to content creation and branding.
• Research Guidant Financial and be ready to discuss how your skills and experiences align with the company's mission and values.

ATS Keywords: AI-driven content strategy, brand growth, thought leadership, content management, SEO, video editing, social media dynamics, creative writing, data-driven insights, project management

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to filter and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Content management systems like WordPress or similar.
• Search engine optimization (SEO) tools and platforms.
• Adobe Creative Cloud or similar design platforms.
• AI tools and platforms (e.g., IBM Watson, Google AI, Microsoft AI).
• Project management software (e.g., Asana, Trello, Monday.com).

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and self-motivated, with the ability to work remotely.
• Collaborative and team-oriented, with strong communication skills.
• Adaptable and open to feedback, with a growth mindset.

Self-Assessment Questions:

• Do you embrace change and adapt quickly to new technologies and strategies?
• Are you comfortable working independently and managing your time effectively in a remote setting?
• Do you thrive in a collaborative environment and enjoy working with a diverse team of professionals?

ASSUMPTION: Candidates who align with Guidant Financial's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines simultaneously.
• Adapting to new technologies and AI tools as they emerge in the industry.
• Balancing strategic thinking with day-to-day content creation and management.
• Working remotely and maintaining a healthy work-life balance.

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and the requirement for strong creative writing, branding, and video editing skills.
• In the financial services industry, content strategy and branding are critical for differentiating companies and attracting customers.
• Career paths for this role may include transitioning into a leadership or management position as the company grows and expands its content team.

ASSUMPTION: This role offers unique opportunities for candidates with a strong creative background and a solid understanding of AI tools and social media dynamics.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch, including blog articles, videos, infographics, and social media posts.
• Conducting a brand audit and rebranding initiative, including creating new brand guidelines and updating all content to reflect the new brand identity.
• Managing a team of content creators and strategists to produce high-quality thought leadership content for a major industry conference or event.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that candidates may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its brand and how this role contributes to that vision?
• How does the company support the professional growth and development of its employees, particularly in this role?
• Can you provide examples of how the company has adapted to changes in the industry or market trends, and how this role has contributed to that adaptation?
• How does the company measure the success of its content strategy, and how will my performance be evaluated in this role?
• Can you describe the work environment and company culture, and how this role fits into that culture?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Include a portfolio or samples of your work that demonstrate your creative writing, branding, and video editing skills.
• Prepare for interviews by researching Guidant Financial and practicing your responses to common interview questions.
• Follow up with the hiring manager or HR department within one week of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.