Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy
• Creating captivating content across various formats and channels
• Collaborating with designers and social media managers to maintain brand messaging
• Analyzing performance metrics to refine strategies and boost lead generation

ASSUMPTION: This role requires a strategic thinker with strong creative and analytical skills, as well as experience in content management and branding.

📋 Key Responsibilities

✅ Develop and execute an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts

✅ Promote innovative social media storytelling across all Guidant platforms

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong collaboration skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 5 years of experience in content placement, video editing, and branding

Required Skills:

• Exceptional writing skills and ability to create captivating content
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure

• Experience with video strategy, scripting, and editing
• Strong understanding of branding and the dynamics of social media
• Proficient in using AI tools and staying updated on recent developments in AI, social media, and fintech

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms
• Background in project management or similar roles

ASSUMPTION: Candidates with a proven track record in content strategy, branding, and video editing will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with the required experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship

Company Size: 51-200 employees, offering a collaborative and dynamic work environment

Founded: 2003, with a strong commitment to helping entrepreneurs succeed

Company Description:

• Guidant Financial is an industry leader in innovative business and franchise funding
• The company works with new and existing business owners to educate them on their funding options and create customized solutions
• Guidant offers a full suite of funding options, including 401(k) business financing, SBA small business loans, and unsecured business loans, as well as growth capital and other business services

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong reputation in the small business financing industry, offering a supportive work environment for employees.

📊 Role Analysis

Career Level: Senior-level, with opportunities for growth and leadership within the marketing department

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may oversee junior content strategists or similar team members

Work Arrangement: Fully remote, with the option to work from home or a co-working space, depending on the applicant's preference and location

Growth Opportunities:

• Potential career progression into a leadership role within the marketing department
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Chance to develop skills in AI-driven content strategy and thought leadership

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): N/A (Available in select states across the US)

Geographic Context:

• This role is available in select states across the US, including AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, and MO
• Applicants must be based in one of the eligible states to apply

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work arrangement offers applicants the flexibility to work from the comfort of their home or a co-working space, with the ability to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the hiring manager (CMO)
• Final interview with the CEO or other senior leadership
• Background check and reference check (if applicable)

Key Assessment Areas:

• Content strategy and branding expertise
• AI-driven content creation and management skills
• Collaboration and communication abilities
• Analytical mindset and data-driven decision-making

Application Tips:

• Highlight relevant experience in content strategy, branding, and video editing
• Include examples of AI-driven content or projects that demonstrate your ability to leverage technology for innovative marketing campaigns
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
• Prepare questions that demonstrate your interest in the role and the company's mission

ATS Keywords: AI-driven content strategy, branding, video editing, content management, SEO, thought leadership, marketing campaigns, performance metrics, data-driven decision-making

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• AI-driven content creation and optimization tools
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Design tools (e.g., Adobe Creative Cloud)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training and support will be provided to the successful candidate.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Collaborative and team-oriented, with a focus on open communication and mutual support
• Results-driven, with a strong commitment to delivering high-quality work on time
• Adaptable and flexible, with the ability to work independently and manage multiple projects simultaneously

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that requires adaptability and a strong commitment to excellence?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have a proven track record of success in content strategy, branding, and video editing, with a strong understanding of AI-driven content creation and optimization?

ASSUMPTION: Guidant Financial values a strong cultural fit and looks for candidates who align with the company's core values and work style.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining a healthy work-life balance
• The fast-paced nature of the role may require long hours and tight deadlines
• Applicants must be comfortable working in a fully remote environment with minimal face-to-face interaction
• Candidates may face competition from other experienced content strategists and branding professionals

ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a proactive approach to self-care and work-life balance.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and thought leadership within the small business financing industry
• Compared to similar roles in other industries, this position offers a competitive salary range and significant growth potential
• Career progression in this role may lead to leadership opportunities within the marketing department or other areas of the business

ASSUMPTION: This role offers a unique opportunity for experienced content strategists and branding professionals to make a significant impact in a growing and dynamic industry.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, and social media campaigns
• Creating a thought leadership campaign that positions Guidant Financial as an industry expert in small business financing and entrepreneurship
• Managing a team of content creators and designers to produce high-quality, on-brand materials for a major marketing initiative

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to team management and collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Guidant Financial, and what are the key objectives for the next 12-24 months?
• What opportunities are there for growth and professional development within the marketing department and the company as a whole?
• How does Guidant Financial support work-life balance for its remote employees?
• What are the key challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: These questions demonstrate your interest in the role and the company's mission, as well as your commitment to understanding the key priorities and challenges facing the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience in content strategy, branding, and video editing
• Prepare examples of AI-driven content or projects that demonstrate your ability to leverage technology for innovative marketing campaigns
• Prepare questions that demonstrate your interest in the role and the company's mission
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.