Senior Content and Brand Strategy Manager

📌 Core Information 🔹 Job Title: Senior Content and Brand Strategy Manager 🔹 Company: Guidant Financial 🔹 Location: Remote (Available in select US states) 🔹 Job Type: Full-Time 🔹 Category: Marketing & Branding 🔹 Date Posted: April 30, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership. - Creating captivating content (written, visual, video) that resonates with target audiences across various channels. - Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences. - Monitoring performance metrics and utilizing data-driven insights to refine content strategies and improve lead generation. ASSUMPTION: This role requires a strategic thinker with a strong creative background, who can balance data-driven decisions with innovative storytelling. 📋 Key Responsibilities ✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership. ✅ Create proprietary, high-quality content (written, visual, video) that tells a coherent story and mirrors the brand's evolution. ✅ Tailor content to resonate with each channel's audience, maximizing engagement. ✅ Establish and manage an editorial calendar, overseeing the entire content pipeline from concept to publication. ✅ Collaborate with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences. ✅ Plan and implement content strategies for product launches and events, aligning with the brand's evolution milestones. ✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards. ✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages. ✅ Track performance metrics and utilize data-driven insights to refine content strategies and boost business impact. ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis. Strong project management skills are essential to balance multiple projects and deadlines. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, English, Journalism, or a related field. Experience: - At least 5 years of experience in content placement, video editing, and branding. Required Skills: - Exceptional writing skills, with samples of work. - Familiarity with content management systems like WordPress or similar, SEO, and website structure. - Experience with WordPress for posting articles (preferred). - Background in video strategy, scripting, and editing (beneficial). - Strong understanding of branding and social media dynamics. - Ability to thrive in an independent setting and work autonomously. Preferred Skills: - Experience with Adobe Creative Cloud or similar design platforms. - Familiarity with AI tools and their integration into content strategies. ASSUMPTION: Given the remote nature of the role, strong communication skills and the ability to work independently are crucial for success. 💰 Compensation & Benefits Salary Range: $80,000 - $95,000 annually (USD) Benefits: - Comprehensive health coverage (with free premium option). - Competitive salary. - Paid parental leave and a generous 401k match. - Paid Time Off of 3 weeks and 11 Paid Holidays. Working Hours: Full-time (40 hours/week) ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services Company Size: 51-200 employees Founded: 2003 Company Description: - Guidant Financial helps individuals secure small business funding to start, buy, or grow a business. - An industry leader in innovative business and franchise funding, offering a full suite of funding options and business services. Company Specialties: - Retirement fund financing, unsecured loans, small business financing, franchise financing, SBA loans, accounting and tax services, payroll, and business services. Company Website: guidantfinancial.com ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business funding and support services. 📊 Role Analysis Career Level: Mid-Senior level Reporting Structure: This role reports directly to the Chief Marketing Officer. Work Arrangement: Fully remote, available in select US states. Growth Opportunities: - Guidant Financial has a strong track record of promoting employees into new and exciting roles, with over 30% of the organization experiencing internal promotions in the last four years. ASSUMPTION: This role offers opportunities for career growth and development within the company, as demonstrated by their internal promotion statistics. 🌍 Location & Work Environment Office Type: Fully remote Office Location(s): Available in select US states (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO) Geographic Context: - Guidant Financial operates as a fully remote company, with employees working from home offices in select states across the US. - The company provides equipment to support remote work arrangements. Work Schedule: Full-time (40 hours/week), with flexible work arrangements and the ability to disconnect with Paid Time Off of 3 weeks and 11 Paid Holidays. ASSUMPTION: The fully remote work environment requires strong self-motivation and time management skills, as well as a designated workspace and high-speed internet connection. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-depth interview with the hiring manager and/or team members. 4. Final interview with the Chief Marketing Officer. Key Assessment Areas: - Strategic thinking and content strategy development. - Creative writing and storytelling skills. - Knowledge of branding and social media dynamics. - Ability to work autonomously and manage multiple projects. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. - Showcase your writing samples and any relevant portfolio pieces. - Prepare for behavioral and scenario-based interview questions focused on content strategy, creativity, and problem-solving. ATS Keywords: AI-driven content strategy, brand strategy, video editing, SEO, social media, creative writing, analytics, collaboration, adaptability, project management, AI tools, content management systems, graphic design, thought leadership, communication, research. ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, creativity, and data-driven approach to content strategy in their application materials and interviews. 🛠️ Tools & Technologies - WordPress or similar content management systems. - Adobe Creative Cloud or similar design platforms (preferred). - AI tools for content creation and optimization. - Project management tools (e.g., Asana, Trello, Monday.com). ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role, with a strong preference for experience with Adobe Creative Cloud or similar design tools. 👔 Cultural Fit Considerations Company Values: - Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along. - Connection: Connection is important. You lift others up because when they grow, you grow. - Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity. Work Style: - Autonomous and self-motivated, with strong time management skills. - Collaborative and communicative, with the ability to work effectively with remote team members. - Adaptable and open to feedback, with a growth mindset. Self-Assessment Questions: 1. How do you stay adaptable in the face of change, and how have you brought others along in previous roles? 2. Can you provide an example of how you've connected with and lifted up team members or colleagues to help them grow? 3. Describe a time when you thrived outside of your comfort zone and made a significant impact on a project or initiative. ASSUMPTION: Applicants should demonstrate a strong fit with Guidant Financial's company values and work style, with a focus on adaptability, collaboration, and a growth mindset. ⚠️ Potential Challenges 1. Balancing multiple projects and deadlines while working independently. 2. Adapting to a fully remote work environment and maintaining productivity without direct supervision. 3. Keeping up with the latest developments in AI, social media, and fintech, and integrating new tools and platforms into content strategies. 4. Collaborating effectively with remote team members and external creative partners. ASSUMPTION: Applicants should be prepared to address these potential challenges in their application materials and interviews, demonstrating their ability to thrive in a remote, fast-paced environment. 📈 Similar Roles Comparison 1. This role differs from traditional content marketing or brand management positions in its focus on AI-driven content strategy and the integration of AI tools into the content creation process. 2. In the financial services industry, this role requires a strong understanding of small business financing and the ability to create engaging, educational content for entrepreneurs and small business owners. 3. Career paths for this role may include advancement to Director or Vice President of Marketing, or transition to a similar role in a larger or more established organization. ASSUMPTION: Applicants should research similar roles in the financial services industry and consider how their unique skills and experiences set them apart from other candidates. 📝 Sample Projects 1. Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts. 2. Creating a comprehensive thought leadership campaign focused on small business financing trends and best practices. 3. Managing a team of external creative partners to produce a series of engaging video testimonials from satisfied small business clients. ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them in previous roles. ❓ Key Questions to Ask During Interview 1. How does Guidant Financial support the professional development and growth of its content and marketing team members? 2. Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall organizational hierarchy? 3. How does Guidant Financial approach brand evolution and thought leadership, and what role will this position play in driving those initiatives? 4. What are the key performance indicators (KPIs) for this role, and how will success be measured? 5. How does Guidant Financial foster a culture of adaptability and innovation, and what opportunities exist for this role to contribute to that culture? ASSUMPTION: Applicants should prepare thoughtful, insightful questions that demonstrate their interest in the role and the company, and their commitment to driving meaningful impact on the organization's goals. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: Remote Senior Content and Brand Strategy Manager in Rochester at Guidant Financial - Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role. - Prepare writing samples and any relevant portfolio pieces to showcase your creative writing and content strategy skills. - Prepare for behavioral and scenario-based interview questions focused on content strategy, creativity, and problem-solving. - Follow up with the hiring manager after your interview, expressing your interest in the role and reiterating your qualifications. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.