Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and owning an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a deep understanding of AI-driven content strategies.

📋 Key Responsibilities

✅ Lead the AI-driven content strategy and enhance brand growth through various channels.

✅ Craft high-quality materials and oversee the content pipeline from concept to publication.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization to achieve brand growth and thought leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills and ability to create engaging content.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and work autonomously.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Fluency in additional languages (Spanish, French, etc.) for a multilingual audience.

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation, branding, and AI-driven strategies will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave and a generous 401k match
• Paid Time Off of 3 weeks and 11 Paid Holidays

Working Hours: Full-time, with flexible hours and the ability to work remotely.

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with remote work arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship.

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2003, with over two decades of experience in the industry.

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, offering a full suite of funding options.
• Committed to empowering entrepreneurs and fostering an inclusive work environment.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business financing and entrepreneurship creates a unique context for this role, requiring a strong understanding of the target audience and their needs.

📊 Role Analysis

Career Level: Senior-level role, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators or external creative partners.

Work Arrangement: Fully remote, with the ability to work from home or a preferred location within the available states.

Growth Opportunities:

• Potential advancement to a Director or VP of Marketing role as the company grows.
• Expanding the team and mentoring junior content creators.
• Developing expertise in AI-driven content strategies and thought leadership.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the company's brand and content strategy.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Working remotely allows for a flexible work-life balance and the ability to live in various locations within the available states.
• The company operates in the Central Time Zone, with core hours from 9:00 AM to 5:00 PM CST.
• Guidant Financial has a strong presence in the United States, with a focus on small business financing and entrepreneurship.

Work Schedule: Full-time, with flexible hours and the ability to work remotely.

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to live and work in various locations within the available states, providing flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth interview with the Marketing Director to discuss the role, responsibilities, and strategic vision.
• Portfolio review and case study presentation to demonstrate content creation and branding skills.
• Final interview with key stakeholders to discuss the role's fit within the organization and next steps.

Key Assessment Areas:

• Content creation and branding skills, with a focus on AI-driven strategies.
• Understanding of the company's mission, values, and target audience.
• Ability to work independently and collaboratively within a remote team environment.
• Problem-solving skills and adaptability in a fast-paced, dynamic work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your content creation, branding, and AI-driven strategies experience.
• Include a portfolio or samples of your work that demonstrate your skills and creativity.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and collaboration in a remote work environment.

ATS Keywords: AI-driven content strategy, brand growth, thought leadership, content creation, video editing, SEO, social media, remote work, marketing, branding, small business financing, entrepreneurship

ASSUMPTION: Guidant Financial's interview process focuses on assessing cultural fit, strategic thinking, and creative problem-solving skills, with a strong emphasis on AI-driven content strategies.

🛠️ Tools & Technologies

• Content Management Systems: WordPress, similar platforms
• Design Tools: Adobe Creative Cloud, similar tools
• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, similar tools
• SEO Tools: Google Analytics, SEMrush, Ahrefs, similar tools
• Project Management Tools: Asana, Trello, Jira, similar tools

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, with a strong emphasis on AI-driven content strategies.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent: Ability to work autonomously and manage projects with minimal supervision.
• Collaborative: Strong communication and teamwork skills to coordinate with designers, social media managers, and other stakeholders.
• Data-driven: Comfortable using data and analytics to inform content strategies and optimize performance.

Self-Assessment Questions:

• How do you stay up-to-date with the latest developments in AI, social media, and fintech, and creative toolsets?
• Can you provide an example of a time when you had to adapt your content strategy to meet changing brand guidelines or audience preferences?
• How do you ensure that your content maintains a cohesive narrative and reflects brand evolution while also optimizing engagement across various channels?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence, seeking candidates who align with these core values and can thrive in a remote work environment.

⚠️ Potential Challenges

• Managing multiple content projects simultaneously, requiring strong organizational skills and prioritization.
• Adapting to changing brand guidelines, audience preferences, and AI-driven content strategies, necessitating continuous learning and flexibility.
• Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members.
• Balancing creative innovation with data-driven optimization to maximize content performance and engagement.

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic thinker with strong creative and organizational skills to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven content strategies and thought leadership.
• Compared to other senior content roles, this position offers a unique blend of strategic planning, creative execution, and data-driven optimization.
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization, such as product or brand management.

ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and data-driven optimization, setting it apart from other senior content roles in the industry.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts.
• Creating a comprehensive brand guide and style guide to ensure consistent messaging and visual identity across all content channels.
• Managing a team of external creative partners to produce high-quality video content that effectively communicates key brand messages.

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative nature of the role, showcasing the candidate's ability to manage projects and deliver high-quality content.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for AI-driven content strategies and thought leadership?
• How does the marketing team collaborate with other departments, such as product or sales, to ensure consistent branding and messaging?
• What opportunities are there for growth and professional development within the marketing department or the organization as a whole?
• How does the company support work-life balance for remote employees, and what resources are available to help manage remote work challenges?
• Can you provide an example of a successful AI-driven content strategy implemented by the company, and what were the results?

ASSUMPTION: These interview questions focus on understanding the company's strategic vision, collaborative culture, and opportunities for growth and professional development within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation, branding, and AI-driven strategies experience.
• Prepare a portfolio or samples of your work that demonstrate your skills and creativity.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and collaboration in a remote work environment.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.