Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Creating captivating content across various formats (written copy, videos, infographics, podcasts) tailored to different channels and optimizing engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution while overseeing external creative resources.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences, along with managing the content pipeline from ideation to placement.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background who can adapt to the ever-evolving landscape of AI and marketing trends.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strong understanding of content creation, branding, and AI-driven marketing strategies to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 5 years of experience in content placement, video editing, and branding

Required Skills:

• Exceptional writing skills with samples of work
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure
• Experience with WordPress for posting articles is preferred
• Background in video strategy, scripting, and editing would be beneficial
• Solid understanding of branding and the dynamics of social media
• Ability to thrive in an independent setting and work autonomously
• Commitment to fostering an inclusive workplace

Preferred Skills:

• Fluency in additional languages
• Experience with Adobe Creative Cloud or similar design platforms
• Knowledge of AI tools and their application in marketing

ASSUMPTION: Candidates with a strong portfolio showcasing their creative writing and branding skills will have a competitive edge.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• Their full suite of funding options includes 401(k) business financing, SBA small business loans, and unsecured business loans, as well as growth capital and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on providing funding solutions for small businesses and entrepreneurs.

📊 Role Analysis

Career Level: Senior-level marketing role with potential for growth within the organization

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Fully remote, with availability in select states across the US

Growth Opportunities:

• Potential career advancement within the marketing department or other areas of the organization
• Opportunities to work on high-impact projects and initiatives
• Chance to grow with a company that values employee development and promotes from within

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and brand strategy.

🌍 Location & Work Environment

Office Type: Fully remote work environment

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• This role can be performed from various locations across the US, allowing for flexibility in where the candidate resides
• The company is headquartered in Boise, Idaho, with a strong presence in the South and Midwest regions
• The remote work environment offers a high degree of flexibility and work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their own home or a co-working space, with the flexibility to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Final interview with the hiring manager or a panel of stakeholders to evaluate the candidate's fit for the role and company culture

Key Assessment Areas:

• Candidates' understanding of AI-driven marketing strategies and their ability to implement them
• Candidates' creative writing and branding skills, as demonstrated through their portfolio or work samples
• Candidates' ability to work independently and manage multiple projects simultaneously

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or work samples that showcase your creative writing and branding skills
• Be prepared to discuss your experience with AI tools and their application in marketing

ATS Keywords: AI-driven content strategy, brand strategy, video editing, SEO, social media, creative writing, analytics, collaboration, adaptability, AI tools, content management, project management, graphic design, thought leadership, communication, research

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage their recruitment process. Including relevant keywords in your resume and application materials can help ensure your application is seen by the hiring team.

🛠️ Tools & Technologies

• Content management systems like WordPress or similar
• Search engine optimization (SEO) tools
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• AI-driven marketing tools and platforms
• Graphic design software (e.g., Adobe Creative Cloud)

ASSUMPTION: The required tools and technologies for this role may vary depending on the candidate's specific skillset and the company's internal systems.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and autonomous work environment
• Collaborative and team-oriented approach to content creation and management
• Data-driven decision-making and continuous improvement

Self-Assessment Questions:

• Do you thrive in an independent setting and enjoy working autonomously?
• Are you comfortable collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences?
• Do you have a strong understanding of branding and the dynamics of social media?

ASSUMPTION: Guidant Financial values candidates who are adaptable, collaborative, and committed to continuous improvement, with a strong understanding of branding and social media dynamics.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously in a remote work environment
• Staying up-to-date with the latest AI-driven marketing trends and tools
• Balancing the need for creativity and innovation with the company's brand guidelines and strategic objectives
• Ensuring consistent high-quality thought leadership and successful brand rollouts across various content formats and channels

ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to continuous learning, and a strategic approach to content creation and branding.

📈 Similar Roles Comparison

• This role differs from other content strategy positions in its focus on AI-driven marketing strategies and the need to adapt to the ever-evolving landscape of AI tools and trends.
• As a senior-level role, this position offers more strategic decision-making and growth potential compared to entry-level or mid-level content strategy positions.
• Career paths for this role may include advancement to a Director or Vice President of Marketing, or transitioning to a similar role in a larger organization.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a strong focus on AI-driven marketing strategies and growth potential for the right candidate.

📝 Sample Projects

• Developing and implementing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts
• Collaborating with external creative partners to produce high-quality thought leadership content that aligns with the company's brand guidelines and strategic objectives
• Conducting a comprehensive brand study and using the insights to refine the company's content strategy and enhance lead generation

ASSUMPTION: These sample projects illustrate the strategic and creative nature of the role, requiring a strong understanding of AI-driven marketing strategies, branding, and content creation.

❓ Key Questions to Ask During Interview

• Can you describe the company's AI-driven marketing strategy and how this role fits into that overall vision?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does the company approach collaboration and communication within the marketing department and across other teams?
• What are the most significant challenges facing the company's marketing efforts, and how can this role help address them?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company's marketing strategy, and the opportunities for professional growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your creative writing and branding work
• Prepare a portfolio or work samples that showcase your creative writing and branding skills, as well as your experience with AI tools and their application in marketing
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.