Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Creating engaging content across various formats (written copy, videos, infographics, podcasts) tailored to different channels.
• Overseeing the content pipeline from concept to publication and ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and captivate target audiences.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI tools to drive content strategy and brand growth.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Create captivating content across various formats (written copy, videos, infographics, podcasts) tailored to different channels, maximizing engagement.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication, ensuring consistently high-quality thought leadership and successful brand rollouts.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors the brand's evolution and reflects its unique voice and expertise.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into the content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with the brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires strong leadership, adaptability, and a data-driven mindset to continuously improve content strategies and maximize business impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, with samples of work available.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and work autonomously.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Fluency in multiple languages (Spanish, French, etc.) would be an asset.

ASSUMPTION: Candidates with a proven track record in content strategy, branding, and AI-driven approaches will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks) and Paid Holidays (11)

Working Hours: Full-Time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• Their full suite of funding options includes 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on small business financing and offering a comprehensive range of funding options.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the VP of Marketing.

Work Arrangement: Fully Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Growth Opportunities:

• Potential career progression into leadership roles within the marketing department or other areas of the business.
• Opportunities to expand skills and knowledge in AI-driven content strategy and branding.
• Chance to work with a diverse team and gain exposure to various aspects of the business.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills, advance their career, and make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Working remotely allows for a flexible work-life balance and the ability to work from the comfort of one's home.
• Guidant Financial operates in multiple states, providing opportunities for candidates to work remotely within their region.
• The company offers a supportive and collaborative work environment, fostering employee growth and success.

Work Schedule: Full-Time (40 hours per week)

ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills to ensure productivity and collaboration with the team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the hiring manager to discuss the role, responsibilities, and qualifications.
• Skills assessment or case study to evaluate problem-solving abilities and strategic thinking.
• Final interview with key stakeholders to ensure alignment with company values and team dynamics.

Key Assessment Areas:

• Content strategy and development
• Branding and thought leadership
• AI-driven approaches to content creation
• Communication and collaboration skills
• Adaptability and problem-solving

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Provide examples of your content strategy, branding, and AI-driven approaches in your portfolio or examples section.
• Be prepared to discuss your understanding of Guidant Financial's business and industry trends during the interview.

ATS Keywords: AI-driven content strategy, brand strategy, video editing, SEO, social media, creative writing, analytics, collaboration, adaptability, AI tools, content management, project management, graphic design, thought leadership, communication, research

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being reviewed by the hiring team.

🛠️ Tools & Technologies

• Content Management Systems: WordPress
• SEO Tools: Google Search Console, SEMrush, Ahrefs
• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, iMovie
• Graphic Design Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva, Sketch
• AI Tools: IBM Watson, Google Cloud AI, Microsoft Azure AI

ASSUMPTION: Familiarity with these tools and technologies is preferred but not always required. Guidant Financial may provide training and resources to help employees develop the necessary skills for their roles.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Collaborative and supportive team environment
• Focus on employee growth and development
• Data-driven decision-making and continuous improvement
• Strong commitment to work-life balance and employee well-being

Self-Assessment Questions:

• How do you adapt to changes in content strategy or brand direction?
• Can you provide an example of a time when you successfully collaborated with a team to achieve a common goal?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Guidant Financial values employees who are adaptable, collaborative, and committed to continuous learning and improvement. Candidates who align with these values and work styles will be most successful in the company's culture.

⚠️ Potential Challenges

• Managing multiple content formats and channels may require strong organizational skills and attention to detail.
• Working remotely may present unique challenges in maintaining productivity and work-life balance.
• Keeping up with the latest AI tools and technologies may require continuous learning and adaptation.
• Balancing the need for creativity and innovation with brand consistency and messaging may be challenging.

ASSUMPTION: These challenges can be overcome with strong communication, time management, and problem-solving skills, as well as a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional content strategy roles, this position requires a strong understanding of AI-driven approaches to content creation.
• Brand strategy roles in the financial services industry may focus more on financial products and services, while this role emphasizes small business financing and entrepreneurship.
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the business, rather than specialized content or branding roles.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, requiring a strategic and adaptable approach to content strategy and branding.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts.
• Collaborating with external creative partners to produce high-quality, on-brand content for a rebranding initiative.
• Analyzing performance metrics and brand studies to refine content strategies and improve lead generation for a thought leadership campaign.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, demonstrating the need for strategic thinking, creativity, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy and how this role will contribute to its evolution?
• How does Guidant Financial support the professional development and growth of its employees?
• Can you provide an example of a successful brand evolution or rebranding initiative at Guidant Financial?
• What are the key performance indicators (KPIs) used to measure the success of content strategies and brand initiatives?
• How does Guidant Financial foster a collaborative and inclusive work environment?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and the company, as well as a commitment to understanding the responsibilities and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including examples of your content strategy, branding, and AI-driven approaches.
• Prepare a portfolio or examples section showcasing your best work and demonstrating your ability to create engaging content across various formats and channels.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.