Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Creating captivating content (written, video, infographics, podcasts) tailored to each channel's audience, maximizing engagement.
• Overseeing the content pipeline from concept to publication, ensuring consistently high-quality thought leadership and successful brand rollouts.
• Collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.
• Tracking performance metrics and utilizing data-driven insights to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strategic visionary who can balance creativity with data-driven decision making to drive brand growth and thought leadership through engaging content.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, optimizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and the ability to thrive in an independent setting, taking initiative and working autonomously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, with samples of work available.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Proficient in Adobe Creative Cloud or similar design platforms.

Preferred Skills:

• Experience with AI tools and integrating them into content strategies.
• Fluency in additional languages (Spanish, French, etc.) for targeted content creation.

ASSUMPTION: Candidates with a proven track record in content strategy, branding, and video production will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience level and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and 11 paid holidays

Working Hours: Full-time (40 hours/week) with flexible work arrangements, working from a designated home office with a high-speed internet connection.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's assessment.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship.

Company Size: 51-200 employees, offering a collaborative and innovative work environment.

Founded: 2003, with a history of growth and expansion in the small business financing sector.

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, offering a full suite of funding options.
• Committed to empowering entrepreneurs and fostering an inclusive work environment.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business financing and a commitment to empowering entrepreneurs.

📊 Role Analysis

Career Level: Senior-level position, reporting directly to the Chief Marketing Officer.

Reporting Structure: This role does not have direct reports but will collaborate with various teams, including design, social media, and external creative partners.

Work Arrangement: Fully remote, with a flexible work schedule and the option to work from a designated home office.

Growth Opportunities:

• Potential career progression into leadership or management roles within the marketing department.
• Opportunities to expand skills and knowledge in AI-driven content strategies and branding.
• Chance to make a significant impact on the company's brand growth and thought leadership.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance their career in marketing and branding.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Working remotely allows for a better work-life balance and the ability to live in various locations within the approved states.
• The company operates out of 15 states, with a headquarters in Boise, Idaho.
• The remote work environment fosters a diverse and inclusive team, with employees from various backgrounds and locations.

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work independently from a designated home office.

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from the comfort of their home, with a flexible schedule and the ability to live in various locations within the approved states.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations.
• Final interview with senior leadership to evaluate strategic thinking and problem-solving skills.

Key Assessment Areas:

• Candidates' understanding of AI-driven content strategies and their ability to integrate AI tools into content creation.
• Creativity and strategic thinking in developing and executing content strategies.
• Ability to work independently and manage multiple projects simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with various teams.

Application Tips:

• Highlight relevant experience and accomplishments in content strategy, branding, and video production.
• Include a well-structured resume, showcasing skills and experience relevant to the role.
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit for the position.

ATS Keywords: AI-driven content strategy, brand growth, thought leadership, content creation, video editing, SEO, marketing, branding, remote work

ASSUMPTION: The interview process will focus on assessing candidates' strategic thinking, creativity, and ability to work independently, with a strong emphasis on their understanding of AI-driven content strategies.

🛠️ Tools & Technologies

• Adobe Creative Cloud (or similar design platforms)
• WordPress (or similar content management systems)
• AI-driven content tools (e.g., Copy.ai, Frase, etc.)
• SEO tools (e.g., SEMrush, Ahrefs, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Candidates should have experience with relevant design, content management, AI-driven content, SEO, and project management tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embracing change and opportunities to grow and improve.
• Connection: Fostering a collaborative and inclusive work environment where everyone feels valued and empowered to contribute.
• Excellence: Pursuing continuous improvement and innovation in all aspects of the business.

Work Style:

• Independent: Working autonomously and taking initiative to drive projects forward.
• Creative: Thinking outside the box and approaching challenges with a unique perspective.
• Data-driven: Utilizing insights and analytics to inform decision-making and refine strategies.

Self-Assessment Questions:

• How do you stay updated on the latest developments in AI, social media, and fintech, and how do you leverage this knowledge to improve content strategies?
• Can you provide an example of a time when you had to adapt your content strategy due to changes in the market or brand evolution, and how did you approach this challenge?
• How do you ensure that your work style aligns with Guidant Financial's values, particularly in terms of adaptability, connection, and excellence?

ASSUMPTION: Guidant Financial values candidates who are adaptable, creative, and data-driven, with a strong commitment to fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
• Working remotely may present distractions or interruptions, requiring self-motivation and discipline to maintain productivity.
• Keeping up with the latest trends and developments in AI-driven content strategies, branding, and social media dynamics.
• Balancing creativity with data-driven decision-making to drive brand growth and thought leadership through engaging content.

ASSUMPTION: These challenges can be overcome with strong organizational skills, self-motivation, continuous learning, and a commitment to balancing creativity with data-driven decision-making.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategies and the integration of AI tools into content creation.
• Industry-specific context: Financial services, with a focus on small business financing and entrepreneurship.
• Career path comparison: This role offers growth opportunities in marketing and branding, with the potential to advance to leadership or management positions.

ASSUMPTION: This role is unique in its focus on AI-driven content strategies and offers excellent growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a product launch, resulting in increased brand awareness and lead generation.
• Creating targeted content for specific audience segments, tailored to each channel's unique dynamics and maximizing engagement.
• Overseeing the production of a video series that effectively communicates key brand messages and drives thought leadership in the industry.

ASSUMPTION: These sample projects demonstrate the strategic thinking, creativity, and data-driven decision-making required to excel in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for brand growth and thought leadership, and how this role contributes to that vision?
• How does Guidant Financial support the professional development and growth of its employees, particularly in the marketing and branding department?
• Can you provide an example of a successful content strategy implemented by the company, and what made it effective?
• How does Guidant Financial foster a collaborative and inclusive work environment, and what steps are taken to ensure all employees feel valued and empowered to contribute?
• What are the key performance indicators (KPIs) used to measure the success of content strategies, and how are these KPIs tracked and reported?

ASSUMPTION: These questions will help candidates better understand the role, the company's culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experience, with a focus on content strategy, branding, and video production.
• Write a compelling cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit for the position.
• Prepare examples of your work, showcasing your ability to create engaging content that drives brand growth and thought leadership.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.