Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Crafting high-quality materials and overseeing the content pipeline from concept to publication across various channels.
• Collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.
• Monitoring performance metrics and utilizing data-driven insights to refine content strategies and boost lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI-driven content strategies.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a high level of independence, initiative, and adaptability to thrive in a remote work environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills with samples of work.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.

Preferred Skills:

• Fluency in Adobe Creative Cloud or similar design platforms.
• Experience with AI-driven content strategies.

ASSUMPTION: Candidates with a proven track record in content strategy, branding, and video production will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks) and Paid Holidays (11)

Working Hours: Full-Time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship.

Company Size: 51-200 employees, offering a supportive and collaborative work environment with opportunities for growth and learning.

Founded: 2003, with a mission to help entrepreneurs start, buy, or grow their businesses through innovative funding solutions.

Company Description:

• Guidant Financial is an industry leader in innovative business and franchise funding, working with new and existing business owners to educate them on their options and create customized funding solutions.
• The company offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.
• Guidant Financial is committed to empowering entrepreneurs and providing them with the resources they need to succeed.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business financing and entrepreneurship makes it an attractive option for candidates passionate about supporting business growth and innovation.

📊 Role Analysis

Career Level: Mid-Senior level, offering opportunities for growth and advancement within the marketing department.

Reporting Structure: This role reports directly to the Vice President of Marketing and works collaboratively with designers, social media managers, and other marketing team members.

Work Arrangement: Fully remote, with the opportunity to work from home or any location within the available states.

Growth Opportunities:

• Potential career progression within the marketing department or other areas of the company.
• Opportunities to lead and mentor junior team members as the company grows.
• Chance to make a significant impact on the company's brand and thought leadership through innovative content strategies.

ASSUMPTION: This role offers a unique opportunity for candidates to leverage their creative and strategic skills to drive brand growth and thought leadership in a dynamic and growing company.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Guidant Financial operates as a fully remote company, allowing employees to work from the comfort of their home offices or any location within the available states.
• The company's headquarters is located in Boise, Idaho, but employees are not required to live or work near the headquarters.
• The available states for this role offer a variety of living and working environments, from urban centers to rural areas.

Work Schedule: Full-Time (40 hours per week) with flexible work arrangements, allowing employees to maintain a healthy work-life balance.

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from home or any location within the available states, providing flexibility and convenience.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the hiring manager and other marketing team members to discuss the role, responsibilities, and qualifications.
• Final interview or presentation to showcase creative and strategic thinking.

Key Assessment Areas:

• Content strategy and development skills.
• Branding and creative expertise.
• Adaptability and problem-solving abilities.
• Communication and collaboration skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include examples of your content strategy, branding, and video production work to showcase your expertise.
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills.
• Research Guidant Financial's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization.

ATS Keywords: AI-driven content strategy, brand strategy, video editing, content management, SEO, thought leadership, performance metrics, data-driven insights, remote work, marketing department, creative leadership

ASSUMPTION: Guidant Financial's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress)
• Search Engine Optimization (SEO) tools
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Design platforms (e.g., Adobe Creative Cloud)
• AI-driven content tools (e.g., Copy.ai, Frase.io)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not always required. Guidant Financial is open to training candidates on new tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent: This role requires a high level of independence and initiative in a remote work environment.
• Collaborative: The role involves working closely with designers, social media managers, and other marketing team members to ensure consistent brand messaging and captivating content.
• Data-driven: The role requires a strong analytical mindset and the ability to utilize data-driven insights to refine content strategies and boost business impact.

Self-Assessment Questions:

• How do you stay organized and manage your time effectively in a remote work environment?
• Can you provide an example of a time when you had to adapt your content strategy to meet changing brand guidelines or audience preferences?
• How do you ensure that your content maintains a consistent brand voice and messaging across various channels and formats?

ASSUMPTION: Guidant Financial values candidates who are adaptable, collaborative, and data-driven, with a strong commitment to excellence and continuous learning.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills to maintain productivity and focus.
• Balancing multiple responsibilities and deadlines may be challenging, especially during high-priority projects or events.
• Adapting to changing brand guidelines, audience preferences, or content strategies may require flexibility and quick decision-making.
• Ensuring consistent brand messaging and captivating content across various channels and formats may be challenging, requiring strong communication and collaboration skills.

ASSUMPTION: Guidant Financial is committed to supporting employees in overcoming these challenges through open communication, regular check-ins, and a collaborative work environment.

📈 Similar Roles Comparison

• This role differs from other content strategy or branding positions in its focus on AI-driven content strategies and the use of data-driven insights to refine content strategies and boost business impact.
• Guidant Financial's focus on small business financing and entrepreneurship makes this role unique within the financial services industry.
• Career progression in this role may involve moving into a leadership or management position within the marketing department or other areas of the company.

ASSUMPTION: This role offers a unique opportunity for candidates to leverage their creative and strategic skills to drive brand growth and thought leadership in a dynamic and growing company within the financial services industry.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts.
• Conducting a brand study to assess the effectiveness of current brand messaging and identify opportunities for improvement.
• Creating a comprehensive thought leadership campaign, including a whitepaper, webinar, and blog series, to position Guidant Financial as an industry leader in small business financing.

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic content plans, conduct brand research, and create thought leadership content to drive brand growth and thought leadership.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for brand growth and thought leadership, and how this role contributes to that vision?
• How does the marketing team collaborate with other departments, such as sales or product, to ensure consistent brand messaging and captivating content?
• Can you provide an example of a time when the company adapted its content strategy to meet changing audience preferences or market demands?
• What opportunities are there for professional growth and development within this role and the marketing department?
• How does the company support employees working remotely, and what resources are available to ensure a productive and engaging work environment?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company's culture, and the opportunities for growth and development within the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your content strategy, branding, and video production work to showcase your expertise.
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills.
• Research Guidant Financial's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.