Senior Content and Brand Strategy Manager

📌 Core Information - Job Title: Senior Content and Brand Strategy Manager - Company: Guidant Financial - Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO) - Job Type: Full-time - Category: Marketing & Branding - Date Posted: May 23, 2025 - Experience Level: 5-10 years - Remote Status: Fully Remote 🚀 Job Overview - Lead AI-driven content strategy and create engaging multimedia content to enhance brand interaction. - Oversee editorial calendar and ensure brand consistency across all content. - Collaborate with external creative partners and integrate AI tools to enhance outputs. - ASSUMPTION: This role requires a high level of creativity, strategic thinking, and proficiency in various design and content creation tools. 📋 Key Responsibilities - Content Strategy & Creation: - Develop and implement AI-driven content strategy that aligns with brand vision and creative ethos. - Create visually striking and engaging multimedia content (videos, infographics, social posts, podcasts) for various platforms. - Customize content to resonate with target audiences and support business objectives. - Brand Stewardship & Management: - Serve as the creative steward of the brand, ensuring uniformity and narrative coherence throughout all content. - Manage and optimize creative workflows to deliver high-quality, design-focused thought leadership consistently. - Collaboration & Leadership: - Collaborate with and lead external creative partners to integrate AI tools and enhance outputs. - Work with internal teams to maintain visual harmony and support product launches and campaigns through integrated, visually captivating content strategies. - Performance Tracking & Adaptation: - Track content performance and leverage insights to enhance creative strategies and elevate impact. - Employ analytics and brand studies to continuously adapt content and visual storytelling. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Communications, Design, or a related field. - Experience: 5+ years of experience in design, video editing, and branding. - Required Skills: - Proficiency in Adobe Creative Cloud, Canva, Figma, and WordPress. - Strong understanding of branding, social media dynamics, and digital content trends. - Ability to work independently, take initiative, and thrive in a remote environment. - Preferred Skills: - Experience with video strategy, scripting, and editing. - Familiarity with AI-driven content creation tools. - ASSUMPTION: Given the remote nature of the role, strong communication and self-management skills are crucial. 💰 Compensation & Benefits - Salary Range: $80,000 - $95,000 annually (USD) - Benefits: - Comprehensive health coverage (with free premium option) - Competitive salary - Paid parental leave - Generous 401k match - Paid time off (3 weeks) and paid holidays (11) - Flexible work arrangements with company-provided equipment - Ongoing training, career pathing, and supportive leaders - Award-winning culture with company sporting events and coffee with senior leaders - Inclusive work environment with a voice to speak up, be heard, and supported - ASSUMPTION: Salary range is based on industry standards for similar roles, experience levels, and locations. 📌 Applicant Insights 🔍 Company Context - Industry: Financial Services - Company Size: 51-200 employees - Founded: 2003 - Company Description: Guidant Financial helps individuals secure small business funding to start, buy, or grow a business. They offer a full suite of funding options, including 401(k) business financing, SBA small business loans, and unsecured business loans, as well as growth capital and other business services. - Company Specialties: Retirement fund financing, unsecured loans, small business financing, franchise financing, SBA loans, accounting and tax, payroll, and business services. - Company Website: 📊 Role Analysis - Career Level: Senior-level marketing and branding role. - Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO). - Work Arrangement: Fully remote, with a designated workspace and high-speed internet connection required. - Growth Opportunities: Guidant Financial has a strong track record of promoting employees into new and exciting roles, with over 30% of the organization being promoted in the last four years. 🌍 Location & Work Environment - Office Type: Fully remote, with the option to work from home or a co-working space. - Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO. - Geographic Context: Guidant Financial operates in 15 states, allowing for a diverse and remote workforce. - Work Schedule: Standard full-time hours, with flexibility for a healthy work-life balance. 💼 Interview & Application Insights - Typical Process: Phone or video screen, followed by a series of interviews with team members and stakeholders. - Key Assessment Areas: Creativity, strategic thinking, technical skills (Adobe Creative Cloud, Canva, Figma, WordPress), and cultural fit. - Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences. - Showcase your portfolio demonstrating exceptional design, writing, and visual storytelling skills. - Prepare examples of your video strategy, scripting, and editing work, if applicable. - ATS Keywords: AI-driven content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital content trends, creative strategy, SEO, analytics, collaboration, innovation, design. 🛠️ Tools & Technologies - Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) - Canva - Figma - WordPress - AI-driven content creation tools (as needed) 👔 Cultural Fit Considerations - Company Values: Adaptability, connection, and excellence. - Work Style: Guidant Financial values employees who are open to change, build connections, and strive for excellence. They thrive in a remote work environment and can work independently with minimal supervision. - Self-Assessment Questions: - How do you adapt to change and view challenges as opportunities? - How do you build connections and elevate those around you? - How do you seek out opportunities to improve and have an unquenchable thirst for knowledge? ⚠️ Potential Challenges - Balancing multiple projects and deadlines in a remote work environment. - Ensuring brand consistency across various content platforms and formats. - Staying up-to-date with the latest digital content trends and AI-driven tools. 📈 Similar Roles Comparison - Content Strategist: Focuses more on content planning and less on design and video editing. - Brand Manager: Oversees brand strategy and management but may not be involved in day-to-day content creation. - Senior Marketing Manager: Oversees marketing campaigns and may have content strategy responsibilities but might not be as focused on design and video editing. 📝 Sample Projects - Develop a comprehensive content strategy for a new product launch, including videos, infographics, social media posts, and blog articles. - Create a series of engaging videos showcasing customer success stories and testimonials. - Design and implement a visually captivating social media campaign to increase brand awareness and engagement. ❓ Key Questions to Ask During Interview - Can you describe the team structure and how this role fits within the organization? - How does Guidant Financial support the growth and development of its employees? - What are the most significant challenges facing the marketing department, and how can this role help address them? - How does Guidant Financial measure the success of its content strategy, and what key performance indicators (KPIs) are used? - What is the company's approach to work-life balance, and how is it supported in a remote work environment? 📌 Next Steps for Applicants - To apply for this position, submit your application through this [link](https://jobs.workable.com/view/mXrkrWZ3gRPraeVBgW9ZEJ/remote-senior-content-and-brand-strategy-manager-in-saint-paul-at-guidant-financial). - Tailor your resume and cover letter to highlight your relevant skills and experiences. - Prepare a portfolio showcasing your exceptional design, writing, and visual storytelling skills. - If applicable, prepare examples of your video strategy, scripting, and editing work. - Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking about next steps in the interview process. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.