Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy aligned with brand vision
• Creating engaging content across various channels, including blog articles, videos, infographics, and podcasts
• Overseeing the content pipeline from concept to publication and managing external creative partners
• Infusing insights from brand studies and research into content to position Guidant as a thought leader
• Collaborating with designers and social media managers to ensure visual content reinforces brand messaging

ASSUMPTION: This role requires a strategic thinker with a strong creative background and experience in AI-driven content strategies.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement

✅ Create captivating social media posts, visuals, and advertising creatives that align with brand guidelines

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors the brand's evolution

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable

✅ Infuse insights from brand studies and other research into content, positioning Guidant as a leader in the industry

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts

✅ Promote innovative social media storytelling across all Guidant platforms

✅ Plan and implement content strategies for product launches and events, aligning with brand evolution milestones

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: At least 5 years of experience in content placement, video editing, and branding

Required Skills:

• Exceptional writing skills and ability to create engaging content
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure
• Experience with video strategy, scripting, and editing
• Strong understanding of branding and social media dynamics
• Ability to thrive in an independent setting and take initiative
• Commitment to fostering an inclusive workplace

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms
• Background in project management
• Fluency in additional languages

ASSUMPTION: Candidates with experience in AI-driven content strategies and a strong portfolio showcasing their writing and creative skills will be highly valued.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks + 11 paid holidays)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in remote work arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering entrepreneurs and providing customized funding solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong focus on empowering small business owners and fostering growth in the industry.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Fully remote, with availability in select states

Growth Opportunities:

• Potential career progression into leadership or management roles within the marketing department
• Opportunities to work on high-impact projects and initiatives
• Chance to make a significant impact on the company's brand and thought leadership

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career advancement within the marketing department.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a flexible work-life balance and the ability to work from various locations
• Available states offer diverse cultural and professional environments
• Working remotely requires strong self-motivation, time management, and communication skills

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work independently

ASSUMPTION: The remote work arrangement provides candidates with the opportunity to work from various locations and enjoy a flexible work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the hiring manager (VP of Marketing)
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Candidates' understanding of AI-driven content strategies and their ability to implement them
• Writing and creative skills, as demonstrated through a portfolio or samples
• Problem-solving skills and adaptability in a remote work environment
• Alignment with company values and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or samples of your writing and creative work
• Prepare for behavioral and situational interview questions focused on your problem-solving skills and adaptability
• Research Guidant Financial and be ready to discuss how your skills and experience align with the company's mission and values

ATS Keywords: AI-driven content strategy, content management, video editing, branding, thought leadership, SEO, remote work, marketing, creative writing

ASSUMPTION: The interview process will focus on assessing candidates' strategic thinking, creativity, and adaptability in a remote work environment.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• AI-driven content platforms (e.g., Copy.ai, Frase.io)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Design tools (e.g., Adobe Creative Cloud, Canva)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with relevant content management, video editing, and design tools, as well as familiarity with AI-driven content platforms.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn't scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to feedback
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in an independent setting and take initiative to drive projects forward?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong understanding of branding and the dynamics of social media?
• Are you open to feedback and willing to adapt your content strategy based on data-driven insights?

ASSUMPTION: Guidant Financial values candidates who are adaptable, collaborative, and data-driven, with a strong work ethic and a commitment to excellence.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to changes in brand strategy and content priorities
• Ensuring consistent high-quality thought leadership across various channels
• Keeping up with the latest developments in AI, social media, and fintech

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategies and the integration of AI tools into the content creation process
• Industry-specific context: Financial services industry, with a focus on small business financing and entrepreneurship
• Career path comparison: Potential progression into leadership or management roles within the marketing department

ASSUMPTION: This role offers unique opportunities for candidates interested in AI-driven content strategies and thought leadership within the financial services industry.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, and social media posts
• Creating a comprehensive brand guide and ensuring consistent brand messaging across all content channels
• Managing a team of external creative partners to produce high-quality thought leadership content on a tight deadline

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.

❓ Key Questions to Ask During Interview

• How does Guidant Financial plan to integrate AI further into its content strategy in the future?
• What are the key priorities for this role in the first 90 days?
• How does the marketing department collaborate with other departments, such as sales and product development?
• What opportunities are there for professional growth and development within the marketing department?
• How does Guidant Financial support work-life balance for its remote employees?

ASSUMPTION: These questions will help candidates better understand the company's long-term vision, the role's priorities, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or samples of your writing and creative work
• Prepare for behavioral and situational interview questions focused on your problem-solving skills and adaptability
• Follow up with the hiring manager (VP of Marketing) within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.