Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats (written copy, videos, infographics, podcasts) to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution, while also overseeing external creative resources.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences, along with managing the content pipeline from ideation to placement.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a deep understanding of branding and social media dynamics. Familiarity with AI tools and content management systems is essential.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization. Strong project management skills are essential to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, demonstrated through samples of work.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and work autonomously.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Fluency in multiple languages (English is required).

ASSUMPTION: Candidates with a strong portfolio showcasing their creative writing, branding, and content management skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid Time Off of 3 weeks and 11 Paid Holidays

Working Hours: Full-time, typically 40 hours per week. Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and the company's size. Actual compensation may vary based on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Guidant Financial specializes in innovative business and franchise funding, helping entrepreneurs secure small business funding to start, buy, or grow a business.

Company Size: 51-200 employees. As a mid-sized company, Guidant Financial offers a supportive work environment with opportunities for growth and collaboration.

Founded: 2003. Guidant Financial has over two decades of experience in the industry, with a strong reputation for innovative funding solutions and exceptional customer service.

Company Description:

• Guidant Financial is an industry leader in innovative business and franchise funding, offering a full suite of funding options including 401(k) business financing, SBA small business loans, and unsecured business loans, as well as growth capital and other business services.
• The company works with new and existing business owners to educate them on their funding options and create customized solutions tailored to their unique needs.
• Guidant Financial is committed to empowering entrepreneurs and helping them succeed in their business ventures.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on innovation and customer service makes it an attractive employer for creative and forward-thinking professionals.

📊 Role Analysis

Career Level: Senior. This role is a senior-level position, offering significant responsibility and the opportunity to make a substantial impact on the company's brand and content strategy.

Reporting Structure: This role reports directly to the Vice President of Marketing.

Work Arrangement: Fully Remote. This role is available in select states across the US and can be performed remotely, with a designated workspace and high-speed internet connection required.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career progression within the marketing department or the company as a whole.
• The company's commitment to ongoing training and career pathing provides ample opportunities for professional development.
• Guidant Financial has a strong track record of promoting employees into new and exciting roles, with over 30% of the organization promoted in the last four years.

ASSUMPTION: This role offers a unique opportunity for a senior-level marketing professional to make a significant impact on the company's brand and content strategy, with ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Guidant Financial is headquartered in Boise, Idaho, but this role can be performed remotely from any of the listed states.
• The company operates as a fully remote organization, with employees working from home offices in various locations across the US.
• This arrangement allows for a diverse and inclusive work environment, with employees from different backgrounds and regions contributing to the company's success.

Work Schedule: Full-time, typically 40 hours per week. The work schedule is flexible, with the expectation that employees will complete their assigned tasks and meet project deadlines.

ASSUMPTION: The remote work arrangement offers a unique opportunity for candidates to work from the comfort of their home office, with the support and resources needed to succeed in their role.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager to discuss the candidate's experience, skills, and qualifications for the role.
• Final interview with senior leadership to assess the candidate's strategic thinking and alignment with the company's vision and values.

Key Assessment Areas:

• Candidates will be evaluated on their strategic thinking, creative problem-solving, and ability to develop and execute a comprehensive content strategy.
• Their portfolio and writing samples will be reviewed to assess their creative writing and branding skills.
• Candidates will be expected to demonstrate their understanding of AI tools and content management systems, as well as their ability to work autonomously and manage multiple projects.

Application Tips:

• Highlight your experience with AI tools and content management systems in your resume and cover letter.
• Include a portfolio or writing samples that demonstrate your creative writing and branding skills.
• Tailor your application to emphasize your strategic thinking and ability to develop and execute a comprehensive content strategy.
• Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and ability to work autonomously.

ATS Keywords: AI-driven content strategy, brand management, video editing, SEO, social media, creative writing, analytics, collaboration, adaptability, AI tools, project management, editorial planning, graphic design, thought leadership, data-driven insights, content creation

ASSUMPTION: Guidant Financial's interview process is designed to assess candidates' strategic thinking, creativity, and ability to work autonomously, with a focus on cultural fit and alignment with the company's vision and values.

🛠️ Tools & Technologies

• Content management systems like WordPress or similar
• Search engine optimization (SEO) tools
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Graphic design platforms (e.g., Adobe Creative Cloud)
• Analytics tools (e.g., Google Analytics, social media analytics)
• AI tools (e.g., content generation platforms, natural language processing tools)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's needs. Familiarity with a wide range of content creation and management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent: This role requires the ability to work autonomously and manage multiple projects with minimal supervision.
• Creative: A strong creative background is essential for developing and executing a comprehensive content strategy.
• Data-driven: Candidates should be comfortable using data-driven insights to refine content strategies and improve lead generation.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful content strategies in a fast-paced, dynamic environment?
• Are you comfortable working independently and managing multiple projects with minimal supervision?
• Do you have a strong creative background and a deep understanding of branding and social media dynamics?
• Are you comfortable using data-driven insights to refine content strategies and improve lead generation?

ASSUMPTION: Guidant Financial's company culture values adaptability, connection, and excellence, with a strong emphasis on independent work and data-driven decision-making.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines while working autonomously.
• Keeping up with the latest developments in AI, social media, and fintech, and integrating new tools and technologies into the content strategy.
• Ensuring consistent brand messaging and visual identity across various channels and platforms.
• Managing external creative partners and incorporating AI tools into the content creation process.
• Adapting to changes in the company's brand and thought leadership as the marketing plan evolves.

ASSUMPTION: These challenges are inherent to a senior-level marketing role in a dynamic and growing company. Strong project management skills, adaptability, and a strategic mindset are essential for success in this position.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and the requirement for a strong creative background and understanding of branding dynamics.
• In the financial services industry, content strategy roles often focus on product marketing or customer education. This role is unique in its emphasis on brand growth and thought leadership through AI-driven content.
• Career progression in this role may lead to opportunities in senior marketing leadership or other strategic positions within the company.

ASSUMPTION: This role offers a unique opportunity for a senior-level marketing professional to make a significant impact on the company's brand and content strategy, with ample opportunities for growth and development.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch, incorporating AI tools and data-driven insights to maximize engagement and lead generation.
• Creating a series of thought leadership articles and accompanying visuals that establish the company as an industry expert and drive traffic to the website.
• Managing a team of external creative partners to produce a series of high-quality videos that communicate key brand messages and resonate with target audiences.

ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven aspects of the role, as well as the need for strong project management and collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's brand evolution milestones and how this role contributes to their achievement?
• How does the company support employees in keeping up with the latest developments in AI, social media, and fintech?
• Can you provide examples of how the company has adapted its content strategy to changes in the market or industry trends?
• How does the company measure the success of its content strategy, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for professional development and career growth within the marketing department or the company as a whole?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, creativity, and ability to work autonomously, as well as their understanding of the company's brand and content strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with AI tools, content management systems, and creative writing and branding skills.
• Prepare a portfolio or writing samples that demonstrate your creative writing and branding skills, as well as your ability to develop and execute a comprehensive content strategy.
• Be prepared to discuss your strategic thinking, creativity, and ability to work autonomously during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.