Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic mindset, strong creative leadership, and proficiency in adapting content to various formats and channels.

📋 Key Responsibilities

✅ Take charge of our AI-driven content strategy across all business channels, ensuring it harmonizes with our brand vision and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, with samples of work available.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Proficient in Adobe Creative Cloud or similar design platforms.
• Ability to thrive in an independent setting and work autonomously.
• Committed to fostering an inclusive workplace.

Preferred Skills:

• Experience with AI-driven content strategies.
• Familiarity with brand studies and thought leadership campaigns.
• Knowledge of the financial services industry.

ASSUMPTION: Candidates with experience in AI-driven content strategies and the financial services industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• 401k Match
• Paid Time Off (3 weeks and 11 paid holidays)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and the company's size. The final salary may vary based on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, offering a full suite of funding options.
• Committed to empowering employees and fostering an inclusive work environment.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on small business funding and empowering entrepreneurs.

📊 Role Analysis

Career Level: Senior-level role with opportunities for growth and leadership within the marketing department.

Reporting Structure: This role reports directly to the Vice President of Marketing.

Work Arrangement: Fully remote, with the option to work from home or a designated workspace.

Growth Opportunities:

• Potential to lead and mentor junior team members as the company grows.
• Opportunities to expand the role's scope and impact as the company's marketing efforts evolve.
• Career pathing and ongoing training opportunities, with over 30% of employees promoted in the last four years.

ASSUMPTION: This role offers significant growth potential as the company continues to expand its marketing efforts and team.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Available in multiple states across the US, allowing for a diverse candidate pool.
• No commute required, enabling a better work-life balance.
• Opportunity to work with a remote team and collaborate with colleagues across different time zones.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work autonomously.

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to work from their preferred location and maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team.
• Subsequent video interviews with the hiring manager and other team members.
• Final interview with the Vice President of Marketing.

Key Assessment Areas:

• Candidates' understanding of the role and its responsibilities.
• Candidates' experience with AI-driven content strategies and branding.
• Candidates' ability to adapt content to various formats and channels.
• Candidates' communication and collaboration skills.

Application Tips:

• Highlight relevant experience with AI-driven content strategies and branding in your resume.
• Include samples of your writing and video work in your application or portfolio.
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit.

ATS Keywords: AI-driven content strategy, branding, content management, video editing, SEO, thought leadership, performance tracking, collaboration, adaptability

ASSUMPTION: Guidant Financial's application process is designed to assess candidates' skills and cultural fit, with a focus on their experience with AI-driven content strategies and branding.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• Search engine optimization (SEO) tools
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Design platforms (e.g., Adobe Creative Cloud)
• AI-driven content tools (e.g., Copy.ai, Frase.io)

ASSUMPTION: Candidates should be proficient in using content management systems, video editing software, and design platforms. Familiarity with AI-driven content tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent: Thrive in a remote work environment and can work autonomously.
• Collaborative: Work effectively with designers and social media managers to ensure brand consistency.
• Data-driven: Utilize performance metrics and analytics to refine content strategies and improve lead generation.

Self-Assessment Questions:

• How do you stay up-to-date with the latest developments in AI, social media, and fintech?
• Can you provide an example of a time when you adapted content to fit different channels and optimized engagement?
• How do you ensure that all content maintains a cohesive narrative and reflects brand evolution?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. Candidates should be able to demonstrate these values through their work style and self-assessment questions.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills.
• Balancing multiple projects and deadlines may be challenging at times.
• Keeping up with the latest developments in AI, social media, and fintech may require continuous learning and adaptation.
• Ensuring brand consistency across various channels and formats may be complex.

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role differs from other content strategy positions in its focus on AI-driven content and branding within the financial services industry.
• Guidant Financial's size and remote work arrangement may offer more flexibility and growth opportunities compared to larger enterprises.
• Career paths in this role may lead to leadership and mentoring opportunities as the company grows.

ASSUMPTION: This role offers unique opportunities within the financial services industry, with a focus on AI-driven content strategies and branding.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, and social media posts.
• Creating a brand guide and ensuring consistent branding across all content channels, including website, blog, and social media platforms.
• Managing a team of external creative partners to produce high-quality thought leadership content, including whitepapers, eBooks, and webinars.

ASSUMPTION: These sample projects demonstrate the role's focus on AI-driven content strategies, branding, and thought leadership within the financial services industry.

❓ Key Questions to Ask During Interview

• How does Guidant Financial plan to integrate AI into its content strategy in the future?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial support the professional development of its employees?
• What are the most challenging aspects of working remotely for this role, and how does the company support its remote employees?
• How does Guidant Financial measure the success of its content strategies, and how can this role impact those metrics?

ASSUMPTION: These interview questions are designed to assess the company's commitment to AI-driven content strategies, employee development, and remote work support.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight relevant experience with AI-driven content strategies and branding in your resume.
• Include samples of your writing and video work in your application or portfolio.
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.