Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI tools to drive content strategy and brand growth.

📋 Key Responsibilities

✅ Develop and execute an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strong understanding of AI tools and a creative mindset to drive content strategy and brand growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills with a portfolio of work samples.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Proficient in Adobe Creative Cloud or similar design platforms.
• Ability to thrive in an independent setting and work autonomously.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with AI tools and platforms.
• Familiarity with data analysis and interpretation.
• Knowledge of the financial services industry.

ASSUMPTION: Candidates with a strong creative background and a solid understanding of AI tools are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11 days)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a senior-level marketing role with remote work arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, Guidant works with new and existing business owners to educate them on their options and create customized funding solutions.
• Guidant offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on small business funding and related services.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Vice President of Marketing.

Work Arrangement: Fully Remote, available in select states across the US.

Growth Opportunities:

• Potential career progression into a leadership role within the marketing department.
• Opportunities to expand skills in AI-driven content strategy and brand management.
• Chance to work with a diverse team of professionals in a dynamic and growing company.

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in marketing and brand strategy.

🌍 Location & Work Environment

Office Type: Remote (Work from home)

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a flexible work-life balance.
• Available in multiple states, providing opportunities for candidates across the US.
• Working remotely requires strong self-motivation and time management skills.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work independently.

ASSUMPTION: The remote work environment requires candidates to be self-motivated and capable of managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Virtual interview with the hiring manager and/or team members
• Background check and reference verification
• Final decision and offer

Key Assessment Areas:

• Creativity and strategic thinking
• AI and data analysis skills
• Brand management and content strategy expertise
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with AI tools and platforms in your resume and cover letter.
• Provide examples of your creative writing and content strategy skills.
• Demonstrate your understanding of the financial services industry and Guidant's business model.
• Showcase your ability to work independently and manage your time effectively in a remote work environment.

ATS Keywords: AI-driven content strategy, brand management, video editing, SEO, social media, creative writing, data analysis, project management, AI tools, collaboration, adaptability, content creation, editorial planning, visual design, thought leadership, analytics

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to filter and manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• AI-driven content platforms (e.g., IBM Watson, Adobe Experience Manager, etc.)
• Content management systems (e.g., WordPress, Drupal, etc.)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, etc.)
• Design tools (e.g., Adobe Creative Cloud, Sketch, Figma, etc.)
• Social media management tools (e.g., Hootsuite, Buffer, etc.)
• SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI, etc.)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Guidant Financial may provide training and support for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and self-motivated
• Collaborative and communicative
• Data-driven and analytical
• Creative and strategic
• Adaptable and flexible

Self-Assessment Questions:

• How do you stay up-to-date with the latest AI-driven content strategies and tools?
• Can you provide an example of a time when you successfully adapted content for different channels to maximize engagement?
• How do you ensure that all content maintains a cohesive narrative and reflects the brand's evolution?
• How do you collaborate with designers and social media managers to ensure all visual content reinforces the brand's messaging and captivates target audiences?
• How do you leverage data-driven insights from analytics and brand studies to refine content strategies and improve lead generation?

ASSUMPTION: Guidant Financial values candidates who align with their company values and work style, and who can demonstrate their fit through self-assessment questions.

⚠️ Potential Challenges

• Working remotely requires strong self-motivation and time management skills.
• Balancing multiple projects and deadlines may be challenging at times.
• Keeping up with the latest AI tools and content strategy trends may require continuous learning and adaptation.
• Collaborating with external creative partners may present unique challenges in ensuring brand consistency and quality.

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and brand management within the financial services industry.
• Compared to similar roles in other industries, this position offers a unique opportunity to leverage AI tools and data analysis to drive content strategy and brand growth.
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization.

ASSUMPTION: This role offers a unique opportunity to work with AI-driven content strategy and brand management within the financial services industry, with potential career growth and development opportunities.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts.
• Creating a comprehensive brand guide and style sheet for a rebranding initiative, ensuring consistency across all content channels.
• Managing a team of external creative partners to produce high-quality thought leadership content, adhering to brand guidelines and deadlines.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and content creation to project management and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy and how this role will contribute to its evolution?
• How does Guidant Financial support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial measure the success of its content strategy and brand growth initiatives?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you are proactive and engaged in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your experience with AI tools and platforms in your resume and cover letter.
• Provide examples of your creative writing and content strategy skills.
• Demonstrate your understanding of the financial services industry and Guidant's business model.
• Showcase your ability to work independently and manage your time effectively in a remote work environment.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.