Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select US states)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Crafting high-quality materials and enhancing brand growth through various content formats (written copy, videos, infographics, podcasts).
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Monitoring performance metrics and utilizing data-driven insights to refine content strategies and improve lead generation.

ASSUMPTION: This role requires a strategic mindset, strong creative leadership, and the ability to thrive in an independent setting. The ideal candidate will have a solid understanding of branding, social media dynamics, and experience with AI tools.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Serve as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strong focus on strategic planning, creative execution, and data-driven decision-making. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills with samples of work.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Thrives in an independent setting and can take initiative and work autonomously.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Familiarity with AI tools and their integration into content strategies.

ASSUMPTION: Candidates with a proven track record in content strategy, branding, and video editing will be most competitive for this role. Experience with AI tools and a strong portfolio of writing samples will be highly valued.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11)

Working Hours: Full-Time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with remote work arrangements. Benefits are competitive and focused on employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• Their full suite of funding options includes 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on small business financing. Their comprehensive suite of funding options and commitment to customer education set them apart in the market.

📊 Role Analysis

Career Level: Senior-level marketing role with strategic and creative responsibilities.

Reporting Structure: This role reports directly to the Marketing Director.

Work Arrangement: Fully remote, with availability in select US states.

Growth Opportunities:

• Potential for career advancement within the marketing department or other areas of the business.
• Opportunities to work on high-impact projects and initiatives that drive brand growth and thought leadership.
• Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote work environment.

Office Location(s): Available in select US states (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO).

Geographic Context:

• Remote work allows for flexibility and a better work-life balance.
• Available states offer diverse cultural and professional networks for employees to engage with.
• Guidant Financial's headquarters is in Boise, Idaho, with a strong presence in the Western United States.

Work Schedule: Full-Time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The fully remote work environment offers employees the opportunity to work from the comfort of their home office, with high-speed internet access required. This arrangement promotes work-life balance and allows for greater flexibility in managing personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral and skills-based interview with the Marketing Director and/or other team members.
• Final interview with the CEO or another senior leader to discuss the role's fit within the company's strategic goals.
• Background check and reference checks for the final candidate.

Key Assessment Areas:

• Strategic thinking and content strategy development.
• Creative writing and storytelling abilities.
• Video editing and production skills.
• Brand management and understanding of social media dynamics.
• Adaptability and comfort working independently in a remote environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio of your writing samples and any relevant video or design work.
• Be prepared to discuss your approach to AI-driven content strategies and how you've leveraged data-driven insights in previous roles.
• Research Guidant Financial's brand and funding options to demonstrate your understanding of the company and its mission.

ATS Keywords: AI-driven content strategy, brand management, video editing, SEO, social media, creative writing, analytics, collaboration, adaptability, AI tools, content management systems, project management, thought leadership, graphic design, communication, research

ASSUMPTION: Guidant Financial's interview process is designed to assess candidates' strategic thinking, creative skills, and cultural fit. Applicants should be prepared to discuss their approach to AI-driven content strategies and demonstrate their understanding of the company's brand and mission.

🛠️ Tools & Technologies

• Content Management Systems: WordPress, similar platforms
• SEO Tools: Google Analytics, SEMrush, Ahrefs, or similar
• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, iMovie, or similar
• Design Tools: Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Canva, or similar
• AI Tools: Various AI-driven content creation and optimization platforms

ASSUMPTION: The ideal candidate will have experience with industry-standard content management systems, SEO tools, video editing software, and design tools. Familiarity with AI tools and their integration into content strategies will be highly valued.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and autonomous, with the ability to take initiative and work remotely.
• Collaborative and communicative, with strong interpersonal skills and the ability to work effectively with cross-functional teams.
• Data-driven and analytical, with a strong focus on performance metrics and continuous improvement.

Self-Assessment Questions:

• How do you align your personal values with Guidant Financial's company values?
• How comfortable are you working independently in a remote environment, and what strategies do you use to stay connected and productive?
• How do you approach continuous learning and improvement in your role, and what specific skills or knowledge areas are you looking to develop?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. Candidates should be able to demonstrate how their personal values align with these principles and how they approach continuous learning and improvement in their role.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues.
• The fast-paced nature of the financial services industry may require adaptability and quick decision-making.
• Managing external creative partners and ensuring brand consistency may present unique challenges.
• Keeping up with the latest developments in AI, social media, and fintech may require continuous learning and adaptation.

ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a proactive approach to continuous learning and adaptation.

📈 Similar Roles Comparison

• Compared to other senior content strategy roles, this position places a stronger emphasis on video editing and production skills.
• In the financial services industry, this role requires a solid understanding of branding, social media dynamics, and AI tools.
• Career path comparison: This role offers significant growth potential, with opportunities to advance within the marketing department or other areas of the business.

ASSUMPTION: This role is unique in its blend of content strategy, video editing, and branding skills, with a strong focus on AI-driven content creation. Candidates should have a solid understanding of the financial services industry and be prepared to leverage their skills to drive brand growth and thought leadership.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including written materials, videos, infographics, and podcasts.
• Creating a comprehensive brand study and utilizing insights to inform content strategy and positioning.
• Managing a team of external creative partners to produce high-quality video content that effectively communicates key brand messages.

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative aspects of the role, with a strong focus on data-driven decision-making and continuous improvement.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Guidant Financial support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company foster a culture of adaptability, connection, and excellence, and what specific initiatives support these values?

ASSUMPTION: These questions are designed to assess the role's fit within the company's strategic goals, the challenges facing the marketing department, and the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio of your writing samples and any relevant video or design work.
• Prepare for behavioral and skills-based interviews by researching the company's brand, funding options, and AI-driven content strategies.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.