Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Crafting high-quality materials and overseeing the content pipeline from concept to publication across various channels.
• Collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.
• Monitoring performance metrics and utilizing data-driven insights to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of branding dynamics. Experience with AI tools and content management systems is highly desirable.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and analytical skills. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree would be an asset.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills with samples of work to demonstrate.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Proficient in Adobe Creative Cloud or similar design platforms.
• Experience with AI tools and data analysis.

Preferred Skills:

• Experience working remotely in a fully independent setting.
• Fluency in additional languages.

ASSUMPTION: Candidates with a strong portfolio demonstrating their creative and strategic abilities will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience level and location)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11)

Working Hours: 40 hours per week, with flexible scheduling options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and the company's internal equity considerations.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Guidant Financial specializes in innovative business and franchise funding, offering a full suite of funding options including 401(k) business financing, SBA small business loans, and unsecured business loans, as well as growth capital and other business services.

Company Size: 51-200 employees. As a mid-sized company, Guidant offers a supportive work environment with opportunities for growth and career advancement.

Founded: 2003. Guidant Financial has been helping entrepreneurs secure small business funding for over two decades, making it an established player in the industry.

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• The company works with new and existing business owners to educate them on their funding options and create customized solutions.
• Guidant is committed to empowering entrepreneurs and contributing to the growth of the small business economy.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong reputation in the financial services industry. Its commitment to empowering entrepreneurs and fostering an inclusive work environment makes it an attractive employer for candidates seeking to make a significant impact in their role.

📊 Role Analysis

Career Level: Senior. This role is a senior-level position that requires a high degree of expertise and strategic thinking.

Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with the marketing team, designers, and social media managers.

Work Arrangement: Fully remote. This role can be performed from home, with the option to work from any of the approved states listed in the location section.

Growth Opportunities:

• Guidant Financial has a strong track record of promoting employees into new and exciting roles, with over 30% of the organization being promoted in the last four years.
• The company offers ongoing training, career pathing, and supportive leaders to help employees grow and develop their skills.
• As a senior-level role, this position offers opportunities for mentorship and leadership development.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.

🌍 Location & Work Environment

Office Type: Remote. This role does not require working from a physical office, allowing for greater flexibility and work-life balance.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• This role can be performed from any of the approved states, offering candidates the opportunity to live and work in a location that suits their personal preferences.
• The approved states are home to diverse communities and offer a range of cultural, recreational, and professional opportunities.
• Guidant Financial is headquartered in Boise, Idaho, but this role does not require proximity to the headquarters.

Work Schedule: Flexible. Guidant Financial offers flexible scheduling options, allowing employees to balance their work and personal lives effectively.

ASSUMPTION: The remote work arrangement and flexible scheduling options offered by Guidant Financial make this role an attractive opportunity for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Creativity and strategic thinking
• Portfolio and writing samples
• Experience with AI tools and data analysis
• Adaptability and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or samples of your work that demonstrate your creative and strategic abilities.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
• Research Guidant Financial's company values and be prepared to discuss how your personal values align with theirs.

ATS Keywords: AI-driven content strategy, brand strategy, video editing, SEO, social media, creative writing, data analysis, project management, collaboration, adaptability, AI tools, content management systems, graphic design, thought leadership, performance metrics, storytelling

ASSUMPTION: Guidant Financial's interview process is designed to assess the candidate's creative and strategic abilities, as well as their cultural fit and alignment with the company's values. Candidates who demonstrate a strong portfolio and a clear understanding of the role's requirements will be highly competitive.

🛠️ Tools & Technologies

• Content management systems like WordPress or similar
• Search engine optimization (SEO) tools
• Adobe Creative Cloud or similar design platforms
• AI tools and data analysis software
• Project management tools

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent: This role requires a high degree of independence and self-motivation.
• Collaborative: The ideal candidate will be comfortable working with cross-functional teams and collaborating with designers and social media managers.
• Data-driven: This role requires a strong analytical mindset and the ability to utilize data-driven insights to refine content strategies.

Self-Assessment Questions:

• Do you thrive in an independent setting and enjoy taking initiative?
• Are you comfortable working with cross-functional teams and collaborating with designers and social media managers?
• Do you have a strong analytical mindset and the ability to utilize data-driven insights to refine content strategies?

ASSUMPTION: Guidant Financial's company values and work style requirements are designed to foster a supportive and inclusive work environment that empowers employees to make a significant impact in their roles.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues.
• This role requires a high degree of creativity, strategic thinking, and analytical skills, which can be demanding at times.
• As a senior-level role, there may be expectations to mentor and guide junior team members, which can add additional responsibilities to the position.
• The fully remote work arrangement may limit opportunities for in-person networking and professional development.

ASSUMPTION: The potential challenges associated with this role can be mitigated by effective time management, clear communication, and a strong commitment to personal and professional development.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and the integration of data-driven insights to refine content strategies.
• As a senior-level role, this position offers more strategic responsibilities and opportunities for leadership development compared to junior-level content and branding positions.
• Career paths for this role may include transitioning into a director or vice president of marketing position, or moving into a strategic consulting or thought leadership role within the industry.

ASSUMPTION: This role offers a unique opportunity to leverage AI tools and data-driven insights to create innovative and impactful content strategies, setting it apart from similar positions in the industry.

📝 Sample Projects

• Developing an AI-driven content strategy for a product launch, including tailored materials for each channel and performance metrics to track success.
• Creating a comprehensive brand guide and ensuring consistent brand messaging across all content platforms, including social media, advertising, and website copy.
• Producing a thought leadership video series that showcases Guidant Financial's expertise in the industry and positions the company as a leader in innovative business and franchise funding.

ASSUMPTION: The sample projects listed above are designed to demonstrate the range of responsibilities and strategic thinking required for this role. Candidates should be prepared to discuss their experience with similar projects and their approach to problem-solving and innovation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does Guidant Financial support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial measure the success of its content strategies, and how can this role contribute to improving those metrics?
• What are the most rewarding aspects of working at Guidant Financial, according to current employees?

ASSUMPTION: The key questions listed above are designed to help candidates assess the fit of this role with their personal and professional goals, as well as their alignment with Guidant Financial's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or samples of your work that demonstrate your creative and strategic abilities.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.