Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI-driven content strategies.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Adapt various content formats (written copy, videos, infographics, podcasts) to fit different channels and optimize engagement.

✅ Serve as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.

✅ Oversee the content pipeline from ideation to placement, managing external creative resources as needed.

✅ Collaborate with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.

✅ Monitor performance metrics and use data-driven insights from analytics and brand studies to refine content strategies and improve lead generation.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills and ability to create captivating content.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with video strategy, scripting, and editing.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and work autonomously.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Background in AI-driven content strategies.
• Fluency in multiple languages (a plus).

ASSUMPTION: Candidates with a strong portfolio showcasing their creative writing and design skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time, flexible work arrangements with company-provided equipment.

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with 5-10 years of experience and is subject to change based on the candidate's qualifications and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specializing in small business funding and franchise financing.

Company Size: 51-200 employees, offering a supportive and collaborative work environment with opportunities for growth and advancement.

Founded: 2003, with a mission to help small business owners secure funding to start, buy, or grow their businesses.

Company Description:

• Guidant Financial is an industry leader in innovative business and franchise funding, offering a full suite of funding options including 401(k) business financing, SBA small business loans, and unsecured business loans.
• The company works with new and existing business owners to educate them on their funding options and create customized solutions.
• Guidant Financial is committed to empowering entrepreneurs and helping them succeed by providing access to capital and resources.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business funding and its commitment to helping entrepreneurs succeed make it an attractive employer for candidates interested in making a significant impact in the industry.

📊 Role Analysis

Career Level: Senior-level marketing role with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Vice President of Marketing and may oversee junior content strategists or content creators.

Work Arrangement: Fully remote, with flexible work arrangements and company-provided equipment.

Growth Opportunities:

• Potential to advance to a director or vice president role within the marketing department.
• Opportunities to lead cross-functional projects and collaborate with other departments within the company.
• Chance to gain experience in AI-driven content strategies and thought leadership.

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing and branding within the financial services industry.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to work from home or a co-working space.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Guidant Financial is headquartered in Boise, Idaho, but operates as a fully remote company with employees based in various states across the US.
• The company's remote work policy allows employees to work from the comfort of their own homes or a co-working space of their choice.
• Guidant Financial's remote work culture fosters collaboration and connectivity among employees, regardless of their location.

Work Schedule: Full-time, with flexible work arrangements and the option to work from home or a co-working space.

ASSUMPTION: Guidant Financial's fully remote work policy offers candidates the opportunity to work from home or a co-working space of their choice, providing a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager (30 minutes)
• Take-home assignment to demonstrate AI-driven content strategy and creative writing skills (24-48 hours)
• Final interview with the vice president of marketing and other key stakeholders (60 minutes)

Key Assessment Areas:

• AI-driven content strategy and thought leadership
• Creative writing and design skills
• Branding and social media expertise
• Collaboration and communication skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your AI-driven content strategy experience and creative writing skills.
• Include a portfolio of your work showcasing your creative writing and design skills.
• Prepare for the take-home assignment by researching Guidant Financial's brand and industry trends in AI-driven content strategies.
• Practice your presentation skills and be prepared to discuss your approach to AI-driven content strategies and thought leadership.

ATS Keywords: AI-driven content strategy, creative writing, branding, social media, thought leadership, marketing, content management, SEO, video editing

ASSUMPTION: Guidant Financial's interview process is designed to assess candidates' AI-driven content strategy and creative writing skills, as well as their ability to collaborate and communicate effectively within a remote work environment.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Design tools (e.g., Adobe Creative Cloud, Canva)
• AI-driven content strategy tools (e.g., Frase, Copy.ai)

ASSUMPTION: Candidates should be proficient in using content management systems, SEO tools, video editing software, and design tools. Familiarity with AI-driven content strategy tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Collaborative and supportive work environment
• High degree of autonomy and self-motivation
• Focus on continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in an independent setting and enjoy working autonomously?
• Are you comfortable using AI-driven content strategy tools and leveraging data-driven insights to refine content strategies?
• Do you have a strong portfolio showcasing your creative writing and design skills?

ASSUMPTION: Guidant Financial's company values and work style emphasize adaptability, collaboration, and continuous learning, making it an attractive employer for candidates seeking a supportive and engaging work environment.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills.
• AI-driven content strategies may present a steep learning curve for candidates without prior experience in this area.
• The fully remote work environment may present challenges in building and maintaining relationships with colleagues and stakeholders.
• Candidates may face competition from other marketing and branding professionals with similar qualifications and experience.

ASSUMPTION: Guidant Financial's fully remote work environment and focus on AI-driven content strategies may present unique challenges for candidates, but also offers significant growth potential and opportunities for professional development.

📈 Similar Roles Comparison

• This role differs from other marketing and branding positions in its focus on AI-driven content strategies and thought leadership.
• Guidant Financial's industry-specific context and commitment to small business funding make it a unique employer within the financial services sector.
• Career path comparison: This role offers significant growth potential for candidates looking to advance their careers in marketing and branding within the financial services industry.

ASSUMPTION: Guidant Financial's focus on AI-driven content strategies and thought leadership sets this role apart from other marketing and branding positions within the financial services sector.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch within the small business funding sector.
• Creating a thought leadership campaign to position Guidant Financial as an industry expert in AI-driven content strategies.
• Managing the content pipeline for a rebranding initiative, ensuring all materials maintain a cohesive narrative and reflect the brand's evolution.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges candidates may face in this role, highlighting the importance of strong AI-driven content strategy and creative writing skills.

❓ Key Questions to Ask During Interview

• Can you describe the AI-driven content strategy tools currently in use at Guidant Financial and how they are integrated into the content creation process?
• How does Guidant Financial support the professional development of its marketing and branding team members, particularly in the area of AI-driven content strategies?
• Can you provide an example of a successful AI-driven content strategy implemented by Guidant Financial and the results it achieved?
• How does Guidant Financial measure the success of its AI-driven content strategies, and what key performance indicators (KPIs) are used to track progress?
• What opportunities exist for growth and advancement within the marketing and branding department at Guidant Financial, particularly for candidates interested in AI-driven content strategies?

ASSUMPTION: These key questions are designed to help candidates better understand Guidant Financial's approach to AI-driven content strategies, as well as the opportunities for professional development and growth within the marketing and branding department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your AI-driven content strategy experience and creative writing skills.
• Prepare a portfolio of your work showcasing your creative writing and design skills.
• Complete the take-home assignment to demonstrate your AI-driven content strategy and creative writing skills (24-48 hours).
• Prepare for the final interview with the vice president of marketing and other key stakeholders (60 minutes).

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.