Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Crafting high-quality materials and overseeing the content pipeline from concept to publication across various channels.
• Collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.
• Tracking performance metrics and utilizing data-driven insights to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strategic mindset, strong creative leadership, and proficiency in adapting various content formats to fit different channels and optimize engagement.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires strong analytical skills, adaptability, and the ability to thrive in an independent setting where you can take initiative and work autonomously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, with samples of work available.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Proficient in Adobe Creative Cloud or similar design platforms.

Preferred Skills:

• Experience with AI-driven content creation tools.
• Fluency in additional languages.

ASSUMPTION: Candidates with a proven track record in content strategy, brand management, and video editing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11 days)

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in remote-friendly companies.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on small business financing and entrepreneurship.

Company Size: 51-200 employees, offering a collaborative and innovative work environment.

Founded: 2003, with a mission to help entrepreneurs start, buy, or grow their businesses through various funding options.

Company Description:

• Guidant Financial is a leader in innovative business and franchise funding, offering a full suite of funding options including 401(k) business financing, SBA small business loans, and unsecured business loans.
• The company works with new and existing business owners to educate them on their funding options and create customized solutions.
• Guidant Financial is committed to empowering entrepreneurs and helping them succeed in their business endeavors.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong reputation in the financial services industry, offering a supportive and inclusive work environment.

📊 Role Analysis

Career Level: Senior-level role, offering opportunities for growth and leadership within the marketing department.

Reporting Structure: This role reports directly to the Vice President of Marketing and works collaboratively with designers, social media managers, and other marketing team members.

Work Arrangement: Fully remote, with the opportunity to work from home in select states across the US.

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department.
• Opportunities to expand skills and expertise in AI-driven content creation and brand management.
• Chance to make a significant impact on the company's brand and thought leadership efforts.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance within the marketing department and make a significant impact on the company's brand.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• This role can be performed remotely from any of the listed states, offering flexibility and work-life balance.
• The company is headquartered in Boise, Idaho, with a strong presence in the small business financing industry.
• The remote work arrangement allows for a diverse and inclusive team, with employees from various backgrounds and locations.

Work Schedule: Full-time, with a flexible work arrangement that allows for a healthy work-life balance.

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from the comfort of their home office, with a high-speed internet connection required.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss qualifications and fit for the role.
• Subsequent video interviews with the hiring manager and other team members to assess skills and cultural fit.
• Final interview with the Vice President of Marketing to discuss the role's expectations and growth opportunities.

Key Assessment Areas:

• Content creation and strategy skills, with a focus on AI-driven content.
• Brand management and creative leadership abilities.
• Adaptability and analytical mindset, with a strong focus on data-driven decision-making.
• Collaboration and communication skills, with the ability to work effectively with designers and social media managers.

Application Tips:

• Highlight relevant experience and achievements in content strategy, brand management, and video editing.
• Include samples of your work, demonstrating your exceptional writing skills and creative approach to content.
• Tailor your resume and cover letter to emphasize your fit for this specific role and company.

ATS Keywords: AI-driven content, brand strategy, video editing, content creation, SEO, performance tracking, data analysis, collaboration, adaptability, creative leadership

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications, with strategic placement of ATS-optimized keywords essential for successful submission.

🛠️ Tools & Technologies

• Content Management Systems: WordPress or similar
• SEO Tools: Google Search Console, SEMrush, Ahrefs, or similar
• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, iMovie, or similar
• Design Platforms: Adobe Creative Cloud, Canva, or similar
• AI-Driven Content Creation Tools: Frase, Copy.ai, or similar (preferred but not required)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required. Guidant Financial offers training and support to help employees develop the necessary skills for success.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Collaborative and innovative, with a strong focus on teamwork and cross-functional collaboration.
• Data-driven and analytical, with a commitment to continuous improvement and optimization.
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills.

Self-Assessment Questions:

• How do you stay up-to-date with the latest developments in AI, social media, and fintech, and how do you leverage this knowledge to improve our content?
• How do you ensure that all content tells a coherent story that mirrors our brand's evolution, and how do you incorporate insights from brand studies and other research into our content strategy?
• How do you collaborate effectively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences?

ASSUMPTION: Guidant Financial values a strong cultural fit, with a focus on adaptability, collaboration, and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple content channels and ensuring consistent brand messaging across all platforms.
• Keeping up with the latest developments in AI, social media, and fintech, and incorporating new tools and technologies into the content strategy.
• Balancing the need for data-driven decision-making with the importance of creativity and innovation in content creation.
• Working remotely and maintaining effective communication and collaboration with team members in various locations.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content creation and brand management, with a strong emphasis on data-driven decision-making and continuous optimization.
• In the financial services industry, content strategy and brand management are critical components of successful marketing campaigns, with a strong focus on thought leadership and customer engagement.
• Career paths for this role may include advancement to a leadership role within the marketing department or transition to a similar role in a larger or more established organization.

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department, with a strong focus on AI-driven content creation and brand management.

📝 Sample Projects

• Developing and implementing an AI-driven content strategy for a new product launch, resulting in a 30% increase in engagement and a 20% increase in conversions.
• Creating and executing a comprehensive rebranding initiative, including the development of new brand guidelines, visual identity, and messaging framework, resulting in a 40% increase in brand awareness and a 25% increase in customer satisfaction.
• Managing a team of external creative partners to develop and produce a series of video content, resulting in a 50% increase in views and a 30% increase in shares on social media.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth and development in this role.

❓ Key Questions to Ask During Interview

• How does the company support the integration of AI-driven content creation tools into the content strategy, and what resources are available to help employees develop the necessary skills?
• How does the company measure the success of content campaigns, and what metrics are most important for tracking performance and optimizing strategies?
• How does the company foster a culture of adaptability and continuous learning, and what opportunities are available for professional development and growth?
• How does the company collaborate with external creative partners, and what processes are in place to ensure consistent brand messaging and high-quality content?
• How does the company support work-life balance, and what resources are available to help employees maintain a healthy work-life balance while working remotely?

ASSUMPTION: These questions are designed to help candidates better understand the company's culture, values, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for this specific role and company, highlighting relevant experience and achievements in content strategy, brand management, and video editing.
• Include samples of your work, demonstrating your exceptional writing skills and creative approach to content.
• Prepare for interviews by researching the company and role, and practicing your responses to common interview questions.
• Follow up with the hiring manager within 48 hours after your final interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.