Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy aligned with brand vision and thought leadership.
• Crafting high-quality materials across various formats (written, video, infographic, podcast) for different channels.
• Overseeing content pipeline, editorial calendar, and external creative partners.
• Infusing insights from brand studies and research into content to position Guidant as an industry leader.
• Collaborating with designers and social media managers to ensure visual content reinforces brand messaging.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and proficiency in AI-driven content strategies.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor content formats to fit different channels and optimize engagement.

✅ Serve as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.

✅ Oversee the content pipeline from ideation to placement, managing external creative resources as needed.

✅ Leverage data-driven insights from analytics and brand studies to refine content strategies and improve lead generation.

✅ Assist with various brand, partner, or corporate initiatives as the marketing plan evolves.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills with samples of work.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and social media dynamics.
• Proficient in Adobe Creative Cloud or similar design platforms.

Preferred Skills:

• Experience with AI tools for content creation and strategy.
• Familiarity with project management tools for content pipelines.
• Background in thought leadership campaigns and rebranding initiatives.

ASSUMPTION: Candidates with a strong portfolio showcasing their creative writing and branding skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks) and Paid Holidays (11)

Working Hours: Full-time (40 hours/week) with flexible work arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation may vary based on the candidate's qualifications and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship.

Company Size: 51-200 employees, offering a collaborative and growing work environment.

Founded: 2003, with a mission to help entrepreneurs start, buy, or grow their businesses through innovative funding solutions.

Company Description:

• Guidant Financial is an industry leader in innovative business and franchise funding.
• The company works with new and existing business owners to educate them on their funding options and create customized solutions.
• Guidant offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on entrepreneurship and small business growth creates an exciting and dynamic work environment for employees.

📊 Role Analysis

Career Level: Senior-level role with opportunities for growth and leadership within the marketing department.

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators or external creative partners.

Work Arrangement: Fully remote with flexible work arrangements, allowing for a healthy work-life balance.

Growth Opportunities:

• Potential to advance to a Director or VP of Marketing role as the company grows.
• Opportunities to mentor junior content creators and expand team leadership skills.
• Chance to contribute to the development of Guidant's brand strategy and thought leadership.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO.

Geographic Context:

• Working remotely allows for a flexible lifestyle and the ability to live in various locations within the approved states.
• Guidant Financial operates primarily in the United States, with a focus on small business financing and entrepreneurship.
• The company's headquarters are in Boise, Idaho, but employees are not required to live nearby.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, allowing for a healthy work-life balance.

ASSUMPTION: The fully remote work environment offers candidates the opportunity to live and work in various locations within the approved states, providing flexibility and convenience.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department.
• Subsequent interviews with the Marketing Director and other team members.
• Final interview with the CEO or another senior leader.
• Background check and reference verification.

Key Assessment Areas:

• Candidates' understanding of AI-driven content strategies and their ability to implement them.
• Candidates' creative writing and branding skills, as demonstrated through their portfolio.
• Candidates' problem-solving skills and ability to adapt to new technologies and tools.
• Candidates' cultural fit with Guidant Financial's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or samples of your work that demonstrate your creative writing and branding skills.
• Be prepared to discuss your understanding of AI-driven content strategies and how you've implemented them in previous roles.
• Research Guidant Financial's mission and values, and be ready to explain how your personal values align with the company's.

ATS Keywords: AI-driven content strategy, brand strategy, creative writing, video editing, SEO, content management, thought leadership, editorial calendar, project management, collaboration, adaptability.

ASSUMPTION: Guidant Financial's hiring process is designed to assess candidates' skills and cultural fit, with a focus on their ability to develop and implement AI-driven content strategies.

🛠️ Tools & Technologies

• Content management systems like WordPress or similar
• Adobe Creative Cloud or similar design platforms
• AI-driven content creation and strategy tools (e.g., Copy.ai, Frase, etc.)
• Project management tools for content pipelines (e.g., Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies required for this role may evolve as Guidant Financial continues to invest in AI-driven content strategies.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Collaborative and team-oriented, with a focus on lifting others up and fostering growth.
• Adaptable and comfortable with change, with a willingness to embrace new technologies and tools.
• Results-driven and focused on continuous improvement, with a strong work ethic and attention to detail.

Self-Assessment Questions:

• How have you demonstrated adaptability in your previous roles, and how would you apply this skill to Guidant Financial's AI-driven content strategy?
• How do your personal values align with Guidant Financial's company values, and how would you contribute to the company's culture?
• How have you approached continuous learning and improvement in your previous roles, and how would you apply this work style to Guidant Financial?

ASSUMPTION: Guidant Financial's company values and work style create a collaborative and dynamic work environment that prioritizes adaptability, connection, and excellence.

⚠️ Potential Challenges

• Managing multiple content formats and channels may require strong organizational skills and attention to detail.
• Keeping up with the latest developments in AI, social media, and fintech may necessitate continuous learning and adaptation.
• Working remotely may present unique challenges, such as maintaining productivity and work-life balance.
• Collaborating with external creative partners may require strong project management skills and clear communication.

ASSUMPTION: The potential challenges associated with this role can be mitigated through strong organizational skills, continuous learning, and effective communication.

📈 Similar Roles Comparison

• This role differs from other content strategy positions in its focus on AI-driven content strategies and its integration with brand strategy and thought leadership.
• Guidant Financial's focus on small business financing and entrepreneurship provides a unique context for this role, with opportunities to make a significant impact on the company's marketing efforts.
• Career progression in this role may involve advancing to a Director or VP of Marketing role, with opportunities to mentor junior content creators and expand team leadership skills.

ASSUMPTION: This role offers unique opportunities for growth and impact within the marketing department, with a focus on AI-driven content strategies and brand strategy.

📝 Sample Projects

• Developing an AI-driven content strategy for Guidant Financial's blog, including keyword research, topic clustering, and content optimization.
• Creating a comprehensive brand style guide, including visual identity, tone of voice, and messaging framework, to ensure consistent branding across all content channels.
• Managing the content pipeline for a major rebranding initiative, including coordinating with external creative partners and overseeing the production of various content formats (written, video, infographic, podcast).

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Senior Content and Brand Strategy Manager role at Guidant Financial.

❓ Key Questions to Ask During Interview

• How does Guidant Financial plan to integrate AI-driven content strategies into its overall marketing plan, and how would this role contribute to that integration?
• What are the key priorities for this role in the first 90 days, and how would the company support the new hire in achieving those priorities?
• How does Guidant Financial foster a culture of adaptability and continuous learning, and how would this role contribute to that culture?
• What opportunities exist for growth and advancement within the marketing department, and how does Guidant Financial support the career development of its employees?
• How does Guidant Financial maintain a healthy work-life balance for its remote employees, and what resources or support does the company provide to facilitate that balance?

ASSUMPTION: Asking these key questions during the interview process will help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including samples of your creative writing and branding work.
• Prepare a portfolio or samples of your work that demonstrate your creative writing and branding skills, as well as your understanding of AI-driven content strategies.
• Research Guidant Financial's mission and values, and be ready to explain how your personal values align with the company's.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.