Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI-driven content strategies.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Adapt various content formats (written copy, videos, infographics, podcasts) to fit different channels and optimize engagement.

✅ Serve as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.

✅ Oversee the content pipeline from ideation to placement, managing external creative resources as needed.

✅ Collaborate with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.

✅ Leverage data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

✅ Stay updated on the most recent developments in AI, social media, and fintech, and creative toolsets to leverage this knowledge to improve our content.

✅ Assist with various brand, partner, or corporate initiatives as the marketing plan evolves.

✅ Take on other responsibilities as needed.

ASSUMPTION: This role requires a high level of independence, initiative, and adaptability to thrive in a remote work environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, with samples of work available.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and work autonomously.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Fluency in additional languages (Spanish, French, etc.) would be an asset.

ASSUMPTION: Candidates with a strong portfolio showcasing their creative writing, video, and branding skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (USD)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks + 11 paid holidays)

Working Hours: Full-Time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Senior Content and Brand Strategy Manager role with 5-10 years of experience and is inclusive of the remote work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• They offer a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business funding and a reputation for innovative solutions.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO).

Work Arrangement: Fully remote, with availability in select states across the US.

Growth Opportunities:

• Potential career progression into leadership roles within the marketing department.
• Opportunities to expand skills and knowledge in AI-driven content strategies and brand management.
• Chance to work with a diverse team of smart, creative, and highly motivated professionals.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement.

Office Location(s): Not applicable (fully remote)

Geographic Context:

• Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO
• Remote work requires a designated workspace (home office) and high-speed internet connection.

Work Schedule: Full-Time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from the comfort of their home office, with the flexibility to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss qualifications and fit for the role.
• Subsequent interviews with the hiring manager and other team members to assess skills and cultural fit.
• Final interview with the CMO to discuss the candidate's vision for the role and the company's brand.

Key Assessment Areas:

• Candidates' understanding of AI-driven content strategies and their ability to develop and implement innovative solutions.
• Candidates' creative writing, video, and branding skills, as demonstrated through their portfolio and interview responses.
• Candidates' ability to thrive in a remote work environment and collaborate effectively with a distributed team.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Include a portfolio or samples of your creative writing, video, and branding work to showcase your abilities.
• Prepare for interview questions that assess your understanding of AI-driven content strategies, branding, and remote work dynamics.

ATS Keywords: AI-driven content strategy, brand management, video editing, SEO, social media, creative writing, data analysis, project management, collaboration, adaptability, AI utilization, content creation, editorial planning, visual design, performance tracking, research

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to filter and rank job applications based on relevant keywords and qualifications.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress)
• Search Engine Optimization (SEO) tools
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Design platforms (e.g., Adobe Creative Cloud)
• Project management tools (e.g., Asana, Trello)
• Analytics and performance tracking tools (e.g., Google Analytics)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required, as training and support will be provided to the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and autonomous, with the ability to work remotely and manage time effectively.
• Collaborative, with strong communication skills and the ability to work effectively with a distributed team.
• Adaptable, with a willingness to learn and grow in a dynamic and evolving work environment.

Self-Assessment Questions:

• How do you stay up-to-date with the latest developments in AI, social media, and fintech, and how do you apply this knowledge to improve content strategies?
• Can you provide an example of a time when you had to adapt your content strategy to fit a new channel or audience, and what was the outcome?
• How do you ensure that your content maintains a cohesive narrative and reflects the brand's evolution, even when working with external creative resources?

ASSUMPTION: Guidant Financial values candidates who align with their company values and work style, and who can demonstrate their fit through thoughtful self-assessment and interview responses.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent brand messaging across various channels and platforms.
• Keeping up with the fast-paced evolution of AI-driven content strategies and tools.
• Balancing the need for innovation with the requirement to maintain brand consistency and coherence.
• Adapting to the unique dynamics and requirements of a fully remote work environment.

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategies and the requirement to manage a fully remote team.
• Industry-specific context: Guidant Financial operates in the financial services industry, with a focus on small business funding, requiring an understanding of the unique needs and dynamics of this market.
• Career path comparison: This role offers significant growth potential, with opportunities to progress into leadership roles within the marketing department and expand skills and knowledge in AI-driven content strategies and brand management.

ASSUMPTION: A strong understanding of the unique aspects of this role and the industry-specific context is crucial for success in this position.

📝 Sample Projects

• Developing and implementing an AI-driven content strategy for a new product launch, resulting in increased brand awareness and lead generation.
• Creating a series of engaging videos and infographics that effectively communicate key brand messages and drive user engagement across multiple platforms.
• Managing a team of external creative partners to produce high-quality, on-brand content for a rebranding initiative, with positive feedback from stakeholders and improved brand perception.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, and provide insight into the types of initiatives that the successful candidate will be expected to manage.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for AI-driven content strategies and how this role fits into that plan?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does the company foster a culture of innovation and adaptability, and what role does this play in the company's overall success?
• What are the biggest challenges facing the marketing department in the coming year, and how can this role help to address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and the company, and provides valuable information about the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Include a portfolio or samples of your creative writing, video, and branding work to showcase your abilities.
• Prepare for interview questions that assess your understanding of AI-driven content strategies, branding, and remote work dynamics.
• Follow up with the hiring manager one week after submission to confirm receipt of your application and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.