Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy aligned with brand vision and thought leadership.
• Creating engaging content across various channels, including blog articles, videos, infographics, and podcasts.
• Overseeing the content pipeline from concept to publication and ensuring high-quality thought leadership.
• Collaborating with designers and social media managers to reinforce brand messaging across visual content.
• Analyzing performance metrics and data-driven insights to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strategic mindset, strong creative leadership, and proficiency in adapting content to different formats and channels.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires strong leadership, adaptability, and a data-driven approach to content creation and strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills and ability to create engaging content for various channels.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with video strategy, scripting, and editing.
• Solid understanding of branding and the dynamics of social media.
• Proficient in using AI tools for content creation and strategy.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Background in project management or editorial planning.
• Fluency in additional languages (beneficial but not required).

ASSUMPTION: Candidates with a strong portfolio showcasing their writing, video, and branding skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11 days)

Working Hours: Full-time, typically 40 hours per week. Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Final compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Guidant Financial specializes in providing innovative funding solutions for small businesses and entrepreneurs.

Company Size: 51-200 employees. As a mid-sized company, Guidant offers a supportive work environment with opportunities for growth and career advancement.

Founded: 2003. Guidant Financial has been helping entrepreneurs start, buy, and grow businesses for nearly two decades.

Company Description:

• Guidant Financial is a leading provider of innovative business and franchise funding solutions.
• The company works with new and existing business owners to educate them on their funding options and create customized solutions.
• Guidant's full suite of funding options includes 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on innovation and entrepreneurship creates a dynamic work environment that values adaptability and creativity.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility for driving content strategy and brand growth.

Reporting Structure: This role reports directly to the Vice President of Marketing and may oversee junior content creators or external creative partners.

Work Arrangement: Fully remote, with availability in select states across the US.

Growth Opportunities:

• Potential to advance to a director or executive-level role within the marketing department.
• Opportunities to expand the content team and mentor junior team members.
• Chance to grow with the company as it continues to expand its services and client base.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO.

Geographic Context:

• Wichita, Kansas: A mid-sized city with a cost of living slightly below the national average.
• Remote work allows for flexibility in location and a better work-life balance.
• Guidant Financial operates in multiple states, providing a diverse candidate pool and opportunities for collaboration.

Work Schedule: Full-time, typically 40 hours per week. Flexible work arrangements may be available.

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from home or a location of their choice, with potential savings on commuting and relocation costs.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department.
• Virtual interview with the hiring manager and/or team members.
• Final interview with the Vice President of Marketing.
• Background check and reference verification.

Key Assessment Areas:

• Candidates' understanding of AI-driven content strategy and its application to brand growth.
• Portfolio and writing samples demonstrating strong content creation skills.
• Ability to collaborate effectively with designers, social media managers, and other stakeholders.
• Data-driven approach to content strategy and performance analysis.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include a portfolio or links to your writing samples and any relevant multimedia content.
• Prepare for interview questions by researching Guidant Financial's brand, values, and recent content initiatives.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: AI-driven content strategy, brand management, thought leadership, content creation, video editing, SEO, performance metrics, data analysis, project management, collaboration, adaptability.

ASSUMPTION: Guidant Financial's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• AI-driven content tools (e.g., Copy.ai, Frase.io, or similar)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar)
• Design tools (e.g., Adobe Creative Cloud, Canva, or similar)
• Social media management platforms (e.g., Hootsuite, Buffer, or similar)
• SEO tools (e.g., SEMrush, Ahrefs, or similar)

ASSUMPTION: Candidates should be proficient in using relevant content creation, management, and analysis tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embracing opportunities to adapt and bring others along.
• Connection: Lifting others up because when they grow, you grow.
• Excellence: Thriving outside of your comfort zone and jumping at the chance to make things better.

Work Style:

• Collaborative and team-oriented, with a focus on collective success.
• Data-driven and analytical, with a commitment to continuous improvement.
• Adaptable and flexible, with a willingness to take on new challenges and responsibilities.

Self-Assessment Questions:

• How do you align your content strategy with a company's brand vision and thought leadership?
• Can you provide an example of a time when you adapted content to fit different formats or channels to maximize engagement?
• How do you incorporate data-driven insights into your content strategy and performance analysis?

ASSUMPTION: Guidant Financial values candidates who demonstrate a strong cultural fit with the company's values and work style, as well as a commitment to continuous learning and growth.

⚠️ Potential Challenges

• Managing multiple content channels and formats may require strong organizational skills and attention to detail.
• Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members.
• Keeping up with industry trends and best practices in AI-driven content strategy may require continuous learning and adaptation.
• Collaborating with external creative partners may require strong project management and communication skills.

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other content strategy positions in its focus on AI-driven content and brand growth.
• Compared to other marketing roles, this position requires a stronger focus on content creation and management, with less emphasis on advertising or promotional activities.
• Career progression in this role may lead to opportunities in brand management, marketing leadership, or content entrepreneurship.

ASSUMPTION: This role offers a unique blend of content creation, strategy, and brand management, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, and social media posts.
• Creating a thought leadership campaign focused on the intersection of AI and small business financing, including a whitepaper, webinar, and accompanying blog series.
• Managing a team of external creative partners to produce a comprehensive rebranding initiative, including a new visual identity, website redesign, and content refresh.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Senior Content and Brand Strategy Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Guidant Financial's brand and how this role will contribute to its evolution?
• How does Guidant Financial approach collaboration and communication within its marketing team and with external partners?
• What are the most significant challenges facing the company's brand in the next 12-24 months, and how can this role address them?
• How does Guidant Financial support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's brand, culture, and expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Include a portfolio or links to your writing samples and any relevant multimedia content.
• Prepare for interview questions by researching Guidant Financial's brand, values, and recent content initiatives.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.