Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Creating captivating content across various channels, including blog articles, videos, infographics, and podcasts, to maximize engagement.
• Overseeing the content pipeline from concept to publication, ensuring high-quality thought leadership and successful brand rollouts.
• Collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.
• Utilizing data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strategic visionary who can adapt to various content formats and platforms, with a strong background in content creation, branding, and data analysis.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, optimizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with brand guidelines, using tools like Adobe Creative Cloud or similar design platforms.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors the brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with the brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires strong leadership, collaboration, and communication skills, as well as a deep understanding of branding, social media dynamics, and data analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, with samples of work available.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting, taking initiative and working autonomously.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Familiarity with AI tools and their integration into content strategies.
• Background in project management or similar leadership roles.

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation, branding, and data analysis skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11 days)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on small business financing and entrepreneurship.

Company Size: Guidant Financial is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: 2003, with a mission to help entrepreneurs secure small business funding to start, buy, or grow a business.

Company Description:

• Guidant Financial offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.
• The company works with new and existing business owners to educate them on their funding options and create customized solutions.
• Guidant Financial is an industry leader in innovative business and franchise funding, with a strong focus on customer education and support.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business financing and entrepreneurship creates a dynamic and innovative work environment, with a strong emphasis on customer support and education.

📊 Role Analysis

Career Level: Senior-level position, with the opportunity to lead and mentor junior team members.

Reporting Structure: This role reports directly to the Vice President of Marketing and Branding.

Work Arrangement: Fully remote, with the opportunity to work from home or a designated workspace.

Growth Opportunities:

• Potential to advance to a leadership or management role within the marketing department.
• Opportunities to expand skills and expertise in AI-driven content strategies, branding, and data analysis.
• Chance to work on high-impact projects and initiatives that drive business growth and success.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, expand expertise, and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• This role can be performed from any of the listed states, providing flexibility for candidates to live and work where they choose.
• The company's headquarters are in Boise, Idaho, but the remote nature of this role eliminates the need for frequent travel or on-site presence.
• The company operates out of 15 states, with a strong focus on supporting small business owners across the country.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The fully remote nature of this role provides candidates with the opportunity to work from a location that best suits their personal and professional needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the hiring manager (Vice President of Marketing and Branding)
• Final interview with key stakeholders or team members
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• Branding and marketing expertise
• Data analysis and interpretation abilities
• Leadership and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your content creation, branding, and data analysis skills, with a focus on AI-driven strategies.
• Include examples of your work, such as blog posts, videos, or infographics, to demonstrate your abilities.
• Prepare for behavioral and situational interview questions that focus on your leadership, collaboration, and problem-solving skills.
• Research Guidant Financial's mission, values, and company culture to ensure a strong fit and alignment with your personal and professional goals.

ATS Keywords: AI-driven content strategy, branding, marketing, data analysis, thought leadership, content creation, remote work, fully remote, small business financing, entrepreneurship

ASSUMPTION: Guidant Financial's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the company.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress)
• Search Engine Optimization (SEO) tools
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Graphic design tools (e.g., Adobe Creative Cloud, Canva)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing and branding industry, with a focus on AI-driven content strategies and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Collaborative and supportive team environment
• Focus on innovation and continuous improvement
• Strong emphasis on customer education and support
• Data-driven decision-making and continuous learning

Self-Assessment Questions:

• How do you adapt to changes in content strategy or branding guidelines?
• Can you provide an example of a time when you lifted up a team member or colleague to help them grow professionally?
• Describe a situation where you went above and beyond to make something better or improve a process.

ASSUMPTION: Guidant Financial's company culture is characterized by adaptability, collaboration, and a strong focus on customer support and education. Candidates who align with these values and work styles will be most successful in this role.

⚠️ Potential Challenges

• Managing a fully remote team and ensuring consistent brand messaging across various channels.
• Keeping up with the latest developments in AI, social media, and fintech, and integrating new tools and technologies into content strategies.
• Balancing the need for data-driven decision-making with the creative aspects of content creation and branding.
• Adapting to changes in the small business financing landscape and adjusting content strategies accordingly.

ASSUMPTION: These challenges can be overcome with strong leadership, collaboration, and a deep understanding of the small business financing industry and AI-driven content strategies.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategies and the integration of AI tools into the content creation process.
• Industry-specific context: The small business financing industry is dynamic and ever-changing, requiring a strong understanding of the market and trends to create effective content strategies.
• Career path comparison: This role offers significant growth potential, with opportunities to advance to leadership or management positions within the marketing department.

ASSUMPTION: This role is unique in its focus on AI-driven content strategies and the integration of AI tools into the content creation process, providing a competitive advantage in the small business financing industry.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog posts, videos, infographics, and social media posts.
• Conducting a brand study and incorporating the findings into a comprehensive thought leadership campaign, including a whitepaper, webinar, and blog series.
• Creating a series of videos that effectively communicate key brand messages and engage target audiences across various social media platforms.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on AI-driven content strategies, branding, and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy and how this role will contribute to its evolution and improvement?
• How does Guidant Financial support the professional growth and development of its employees?
• Can you provide an example of a time when the company adapted to changes in the small business financing landscape and how content strategies were adjusted accordingly?
• How does Guidant Financial foster a collaborative and supportive team environment, and what opportunities are there for cross-functional collaboration and learning?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: These key questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation, branding, and data analysis skills, with a focus on AI-driven strategies.
• Include examples of your work, such as blog posts, videos, or infographics, to demonstrate your abilities.
• Prepare for behavioral and situational interview questions that focus on your leadership, collaboration, and problem-solving skills.
• Research Guidant Financial's mission, values, and company culture to ensure a strong fit and alignment with your personal and professional goals.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.