Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote (Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy aligned with the brand's overall strategy and thought leadership.
• Creating engaging content across various channels, including blog articles, videos, infographics, and podcasts, tailored to each channel's audience.
• Overseeing the content pipeline from concept to publication and ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.
• Tracking performance metrics and utilizing data-driven insights to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strategic mindset, strong creative leadership, and the ability to thrive in an independent setting. The ideal candidate will have a solid understanding of branding, social media dynamics, and AI-driven content strategies.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Create captivating content (written copy, videos, infographics, podcasts) tailored to different channels and optimize engagement.

✅ Establish and manage an editorial calendar, overseeing the entire content pipeline from concept to publication.

✅ Serve as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.

✅ Collaborate with designers and social media managers to ensure all visual content reinforces brand messaging and appeals to target audiences.

✅ Monitor performance metrics and utilize data-driven insights to refine content strategies and improve lead generation.

✅ Stay updated on recent developments in AI, social media, and fintech, and creative toolsets to leverage this knowledge to improve content.

ASSUMPTION: This role requires a high level of independence and initiative, as well as strong collaboration and communication skills to work effectively with various teams and external creative resources.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, with samples of work available.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and take initiative.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Fluency in additional languages (Spanish, French, etc.) for reaching a broader audience.

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered equivalent. Familiarity with AI-driven content strategies is highly desirable but not strictly required.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid Time Off (3 weeks) and 11 Paid Holidays

Working Hours: Full-time (40 hours per week) with flexible work arrangements, including company-provided equipment for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary depending on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship.

Company Size: 51-200 employees, offering a supportive work environment with opportunities for growth and learning.

Founded: 2003, with a mission to help entrepreneurs succeed by providing innovative funding solutions and building the latest technology to support small business growth.

Company Description:

• Guidant Financial is an industry leader in innovative business and franchise funding, working with new and existing business owners to educate them on their options and create customized funding solutions.
• The company offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.
• Guidant Financial is committed to empowering entrepreneurs and helping them achieve their business goals through accessible and tailored financing solutions.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business financing and entrepreneurship. The company's mission and values align with its commitment to helping entrepreneurs succeed and grow their businesses.

📊 Role Analysis

Career Level: Mid to Senior-level marketing role, with a focus on content strategy and brand management.

Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with the Marketing team, designers, and social media managers.

Work Arrangement: Fully remote, with availability in select states across the US. This role requires a designated workspace and high-speed internet connection for remote work.

Growth Opportunities:

• As a growing and stable company, Guidant Financial offers opportunities for career advancement and professional development.
• The company has a strong track record of promoting employees into new and exciting roles, with over 30% of the organization promoted in the last four years.
• This role offers the opportunity to grow within the Marketing department or explore other areas of the business as the company continues to expand.

ASSUMPTION: The Senior Content and Brand Strategy Manager role is a critical position within the Marketing department, offering significant growth potential and the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Fully remote, with availability in select states across the US.

Office Location(s): Available in AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Guidant Financial operates as a fully remote company, allowing employees to work from the comfort of their home offices.
• The company's remote work policy enables employees to maintain a healthy work-life balance while still collaborating effectively with their teams.
• By offering remote work opportunities, Guidant Financial can attract and retain top talent from across the country.

Work Schedule: Full-time (40 hours per week), with flexible work arrangements and company-provided equipment for remote work.

ASSUMPTION: Guidant Financial's remote work policy allows employees to maintain a healthy work-life balance while still collaborating effectively with their teams. The company's remote work policy enables employees to work from the comfort of their home offices, reducing commute time and allowing for greater flexibility in their daily schedules.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Video interview with the hiring manager and/or team members
• Take-home assignment or case study presentation
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• Brand management and understanding of the Guidant Financial brand
• AI-driven content strategies and tools
• Collaboration and communication skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your content creation, brand management, and AI-driven content strategy skills.
• Provide samples of your work, including blog posts, articles, videos, or other content pieces that demonstrate your creativity and strategic thinking.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a remote team environment.
• Research Guidant Financial's brand and mission to demonstrate your understanding of the company and your fit within the organization.

ATS Keywords: AI-driven content strategy, brand management, content creation, remote work, marketing, thought leadership, performance tracking, data-driven insights

ASSUMPTION: Guidant Financial's interview process is designed to assess the candidate's skills, experience, and cultural fit within the organization. The company values candidates who are strategic thinkers, strong communicators, and adaptable problem-solvers with a passion for creating engaging content and driving brand growth.

🛠️ Tools & Technologies

• Content Management Systems: WordPress or similar
• Search Engine Optimization (SEO) tools
• Video editing software: Adobe Premiere Pro, Final Cut Pro, or similar
• Design tools: Adobe Creative Cloud (Photoshop, Illustrator, etc.) or similar
• Project management tools: Asana, Trello, or similar
• AI-driven content tools: Frase, Copy.ai, or similar

ASSUMPTION: The Senior Content and Brand Strategy Manager role requires proficiency in various content management, design, and AI-driven content tools to create engaging and effective content that resonates with target audiences and drives brand growth.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and self-motivated, with the ability to thrive in a remote work environment
• Strong collaboration and communication skills, with the ability to work effectively with various teams and external creative resources
• Strategic mindset, with a focus on data-driven insights and continuous improvement
• Creative and innovative, with a passion for storytelling and engaging content creation

Self-Assessment Questions:

• How do you adapt to changes in the content landscape, and how do you bring others along in the process?
• How do you foster a sense of connection and collaboration within a remote team environment?
• How do you approach continuous learning and improvement in your content strategy and brand management skills?

ASSUMPTION: Guidant Financial values candidates who are adaptable, connected, and committed to excellence in their work. The company seeks individuals who are strategic thinkers, strong communicators, and adaptable problem-solvers with a passion for creating engaging content and driving brand growth.

⚠️ Potential Challenges

• The fully remote work environment may present challenges in maintaining a healthy work-life balance and staying connected with colleagues.
• The role requires a high level of independence and initiative, which may be challenging for candidates who prefer a more structured work environment.
• The AI-driven content strategy may present a steep learning curve for candidates with limited experience in AI-driven content tools and strategies.
• The role may require occasional travel for company events, conferences, or team-building activities.

ASSUMPTION: While the Senior Content and Brand Strategy Manager role presents several challenges, the fully remote work environment, high level of independence, and AI-driven content strategy also offer significant opportunities for growth, learning, and career advancement.

📈 Similar Roles Comparison

• Compared to other content strategy and brand management roles, this position places a greater emphasis on AI-driven content strategies and tools.
• This role requires a higher level of independence and initiative than many other marketing roles, as the Senior Content and Brand Strategy Manager is responsible for developing and owning the AI-driven content strategy.
• As a mid to senior-level marketing role, this position offers significant growth potential and the opportunity to make a substantial impact on the company's success.

ASSUMPTION: The Senior Content and Brand Strategy Manager role is a unique and challenging position that requires a strategic mindset, strong creative leadership, and the ability to thrive in an independent setting. The ideal candidate will have a solid understanding of branding, social media dynamics, and AI-driven content strategies.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts that resonate with target audiences and drive brand growth.
• Creating a comprehensive thought leadership campaign that positions Guidant Financial as an industry leader in small business financing and entrepreneurship, including a series of blog posts, webinars, and whitepapers that showcase the company's expertise and insights.
• Managing a team of external creative partners to develop and execute a rebranding initiative, including a new visual identity, brand guidelines, and a comprehensive content strategy that reinforces the company's unique value proposition and resonates with target audiences.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Senior Content and Brand Strategy Manager may face in this role, from developing AI-driven content strategies to managing external creative partners and executing comprehensive thought leadership campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI-driven content strategies and tools, and how this role fits into that approach?
• How does the company support the professional development and growth of its employees, particularly in the Marketing department?
• Can you provide examples of how the company has adapted to changes in the content landscape, and how this role has contributed to that adaptation?
• How does the company foster a sense of connection and collaboration within its remote team environment, and what role does this position play in maintaining that connection?
• How does the company measure the success of its content strategies and brand initiatives, and how does this role contribute to that measurement and continuous improvement?

ASSUMPTION: These key questions help candidates assess the company's approach to AI-driven content strategies, professional development, adaptation, connection, measurement, and continuous improvement, as well as the role's fit within the organization and its potential for growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation, brand management, and AI-driven content strategy skills.
• Provide samples of your work, including blog posts, articles, videos, or other content pieces that demonstrate your creativity and strategic thinking.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a remote team environment.
• Research Guidant Financial's brand and mission to demonstrate your understanding of the company and your fit within the organization.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.