Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy aligned with brand vision and thought leadership.
• Creating engaging content across various channels, including blog articles, videos, infographics, and podcasts.
• Overseeing the content pipeline from concept to publication and ensuring consistent high-quality thought leadership.
• Collaborating with designers and social media managers to reinforce brand messaging across visual content.
• Tracking performance metrics and utilizing data-driven insights to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strategic thinker with strong creative and analytical skills, as well as experience in content management, video editing, and branding.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires strong project management skills, as well as the ability to work independently and collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: At least 5 years of experience in content placement, video editing, and branding

Required Skills:

• Exceptional writing skills and ability to create engaging content for various channels
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure
• Experience with video strategy, scripting, and editing
• Solid understanding of branding and the dynamics of social media
• Ability to thrive in an independent setting and work autonomously
• Commitment to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms
• Background in data analysis and performance tracking
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio showcasing their writing, video, and design skills will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11 days)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial is a leading provider of innovative business and franchise funding solutions, helping individuals secure small business funding to start, buy, or grow a business.
• The company offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, and growth capital, as well as other business services.
• Guidant Financial is committed to empowering entrepreneurs and fostering an inclusive work environment where every employee feels valued and encouraged to grow.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong reputation in the financial services industry, offering a range of funding solutions and business services to support entrepreneurs and small business owners.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: This role reports directly to the Vice President of Marketing

Work Arrangement: Fully Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Growth Opportunities:

• Potential career progression into leadership roles within the Marketing department
• Opportunities to expand skills and knowledge in AI-driven content strategies and thought leadership
• Guidant Financial has a strong track record of promoting employees into new and exciting roles, with over 30% of the organization promoted in the last four years

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the Marketing department.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Available in select states across the US

Geographic Context:

• This role is available in select states across the US, allowing for a diverse candidate pool and the opportunity to work with a geographically distributed team
• The remote work arrangement offers flexibility and the ability to work from the comfort of one's home office
• Guidant Financial provides company-provided equipment to support remote work

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The fully remote work arrangement allows for a better work-life balance and the opportunity to work with a diverse and distributed team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the Marketing team
• Final interview with the Vice President of Marketing
• Background check and offer

Key Assessment Areas:

• Candidates' understanding of AI-driven content strategies and thought leadership
• Writing and creative skills, as well as the ability to adapt content for various channels
• Branding and social media expertise, as well as the ability to collaborate effectively with cross-functional teams
• Problem-solving skills and the ability to work independently and manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience in content management, video editing, and branding
• Include a portfolio showcasing your writing, video, and design skills, as well as any relevant data analysis or performance tracking examples
• Be prepared to discuss your understanding of AI-driven content strategies and thought leadership, as well as your ability to work independently and collaborate effectively with cross-functional teams
• Research Guidant Financial and be ready to discuss how your skills and experience align with the company's mission and values

ATS Keywords: AI-driven content strategy, brand management, video editing, SEO, social media, creative writing, data analysis, project management, collaboration, adaptability, AI utilization, content creation, editorial planning, visual design, thought leadership, performance tracking

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications, and applicants should include relevant keywords in their resume to increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Content Management Systems: WordPress or similar
• Search Engine Optimization (SEO) Tools: Google Search Console, SEMrush, Ahrefs, or similar
• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, iMovie, or similar
• Design Platforms: Adobe Creative Cloud, Canva, or similar
• Data Analysis Tools: Google Analytics, Tableau, Power BI, or similar

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and experience, as well as the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent: This role requires the ability to work autonomously and manage multiple projects
• Collaborative: Strong communication and teamwork skills are essential for working effectively with cross-functional teams
• Adaptable: The ability to adapt content for various channels and platforms is crucial for success in this role

Self-Assessment Questions:

• How do you align with Guidant Financial's values of adaptability, connection, and excellence?
• How do you approach working independently and collaborating effectively with cross-functional teams?
• How do you adapt content for various channels and platforms to maximize engagement and reinforce brand messaging?

ASSUMPTION: Guidant Financial values a strong cultural fit and looks for candidates who align with the company's mission, values, and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fully remote work arrangement and maintaining productivity without direct supervision
• Balancing the need for creativity and innovation with the requirement to maintain brand consistency and adhere to SEO standards
• Keeping up with the latest developments in AI, social media, and fintech, as well as creative toolsets

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategies and thought leadership, as well as the requirement to work independently and collaborate effectively with cross-functional teams
• In the financial services industry, content and brand strategy roles often require a strong understanding of the target audience, as well as the ability to create engaging and informative content that resonates with potential and existing clients
• Career paths for content and brand strategy professionals may include progression into leadership roles within the Marketing department, as well as opportunities to expand skills and knowledge in AI-driven content strategies and thought leadership

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the financial services industry, with a strong focus on AI-driven content strategies and thought leadership.

📝 Sample Projects

• Developing and implementing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts
• Creating a comprehensive thought leadership campaign to position Guidant Financial as an industry leader in innovative business and franchise funding solutions
• Managing the content pipeline for a rebranding initiative, ensuring consistent messaging and visual identity across all channels

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Senior Content and Brand Strategy Manager, requiring strong project management skills, adaptability, and a commitment to continuous learning and professional development.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall Marketing strategy for Guidant Financial?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial support the professional development and growth of its employees?
• What are the key challenges facing the Marketing department, and how can this role help address them?
• How does Guidant Financial foster an inclusive work environment, and what initiatives are in place to support diversity, equity, and inclusion?

ASSUMPTION: These key questions help applicants better understand the role, the company, and the cultural fit, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience in content management, video editing, and branding
• Include a portfolio showcasing your writing, video, and design skills, as well as any relevant data analysis or performance tracking examples
• Prepare for interviews by researching Guidant Financial and being ready to discuss your understanding of AI-driven content strategies and thought leadership, as well as your ability to work independently and collaborate effectively with cross-functional teams
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.