Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Creating engaging content across various channels, including blog articles, videos, infographics, and podcasts.
• Overseeing the content pipeline from concept to publication, ensuring consistently high-quality thought leadership and successful brand rollouts.
• Collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.
• Tracking performance metrics and utilizing data-driven insights to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strategic visionary who can balance creativity with data-driven decision-making to drive brand growth and thought leadership in the fintech industry.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strong understanding of AI-driven content strategies, branding, and thought leadership to succeed in this fast-paced, innovative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, with a portfolio of work samples.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and take initiative.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Familiarity with AI-driven content strategies and tools.
• Background in project management or similar roles.

ASSUMPTION: Candidates with a strong portfolio showcasing their writing, video, and branding skills will be given priority.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid Time Off of 3 weeks and 11 Paid Holidays

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specializing in small business financing and innovative funding solutions.

Company Size: 51-200 employees (Mid-sized company, offering opportunities for growth and collaboration)

Founded: 2003 (Over two decades of experience in the industry)

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, offering a full suite of funding options, including 401(k) business financing, SBA small business loans, and unsecured business loans.
• Committed to empowering entrepreneurs and supporting their success through education, customized funding solutions, and exceptional customer service.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong reputation in the small business financing industry, offering a supportive work environment for employees to grow and succeed.

📊 Role Analysis

Career Level: Senior-level position, reporting directly to the Marketing Director or similar role.

Reporting Structure: This role may have supervisory responsibilities, overseeing external creative partners and collaborating with internal teams, including designers and social media managers.

Work Arrangement: Fully remote, with the option to work from home or a co-working space in select states across the US.

Growth Opportunities:

• Potential career progression into a Marketing Director or similar leadership role as the company continues to grow and expand.
• Opportunities to develop skills in AI-driven content strategies, branding, and thought leadership.
• Chance to work on high-impact projects that directly contribute to the company's success and growth.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to work from home or a co-working space in select states across the US.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Working remotely allows for a flexible work-life balance and the opportunity to live in various locations across the US.
• Guidant Financial operates in the competitive and dynamic fintech industry, requiring employees to stay up-to-date with the latest trends and innovations.
• The company culture emphasizes adaptability, connection, and excellence, fostering a collaborative and inclusive work environment.

Work Schedule: Full-time (40 hours per week), with the flexibility to work from home or a co-working space in select states across the US.

ASSUMPTION: Working remotely requires strong self-motivation, time management skills, and the ability to thrive in an independent setting.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Virtual interview with the Marketing Director or similar role
• Final interview with key stakeholders

Key Assessment Areas:

• Candidates' understanding of AI-driven content strategies and their ability to apply them to the role and industry.
• Creativity and strategic thinking in developing and executing content strategies that drive brand growth and thought leadership.
• Strong communication and collaboration skills, both written and verbal, to work effectively with internal teams and external partners.
• Analytical skills and data-driven decision-making to refine content strategies and enhance business impact.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in content strategy, branding, and thought leadership.
• Include a portfolio of your work samples, showcasing your writing, video, and branding skills.
• Be prepared to discuss your understanding of AI-driven content strategies and how you would apply them to the role and industry.
• Demonstrate your creativity and strategic thinking in developing and executing content strategies that drive brand growth and thought leadership.

ATS Keywords: AI-driven content strategy, brand management, thought leadership, content creation, video editing, SEO, project management, collaboration, adaptability, data analysis, marketing, fintech

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Content management systems like WordPress or similar
• Search engine optimization (SEO) tools and platforms
• Video editing and creation software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Design tools (e.g., Adobe Creative Cloud, Canva, Sketch)
• Project management tools (e.g., Asana, Trello, Monday.com)
• AI-driven content strategy tools (e.g., Frase, Copy.ai, Jasper)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Guidant Financial is willing to provide training and support to help employees develop the necessary skills to succeed in this role.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Collaborative and inclusive, fostering a supportive work environment where every employee feels valued, encouraged to ask questions, and empowered to share their voice.
• Data-driven and results-oriented, with a focus on continuous improvement and innovation.
• Adaptable and flexible, with the ability to thrive in a dynamic and ever-changing industry.

Self-Assessment Questions:

• How do you align with Guidant Financial's core values of adaptability, connection, and excellence?
• How do you approach working remotely, and what strategies do you use to maintain productivity and engagement?
• How do you balance creativity with data-driven decision-making to refine content strategies and enhance business impact?

ASSUMPTION: Guidant Financial is looking for candidates who are a strong cultural fit, aligning with the company's core values and work style, and who are committed to fostering an inclusive and supportive work environment.

⚠️ Potential Challenges

• Working remotely requires strong self-motivation, time management skills, and the ability to thrive in an independent setting.
• Balancing creativity with data-driven decision-making can be challenging, requiring a strategic and analytical mindset.
• Keeping up with the latest trends and innovations in the dynamic fintech industry can be demanding, requiring continuous learning and adaptation.
• Collaborating effectively with internal teams and external partners requires strong communication and collaboration skills.

ASSUMPTION: These challenges can be overcome with the right skills, mindset, and support from the company and team members.

📈 Similar Roles Comparison

• Compared to other senior content and brand strategy roles, this position offers a unique opportunity to work in the dynamic and innovative fintech industry, driving brand growth and thought leadership through AI-driven content strategies.
• In the broader marketing and branding landscape, this role stands out for its focus on AI-driven content strategies, requiring a strong understanding of AI tools and technologies to succeed.
• Career-wise, this role offers significant growth potential, with opportunities to develop skills in AI-driven content strategies, branding, and thought leadership, and to make a substantial impact on the company's success and growth.

ASSUMPTION: This role offers a unique and exciting opportunity for the right candidate, with the potential for significant growth and impact in the dynamic and innovative fintech industry.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a major product launch, driving brand awareness and thought leadership in the fintech industry.
• Creating and managing a comprehensive content calendar, ensuring consistent and high-quality thought leadership and successful brand rollouts across various channels.
• Overseeing the production of a video series showcasing the company's unique value proposition and customer success stories, driving brand engagement and customer acquisition.

ASSUMPTION: These sample projects illustrate the strategic and creative thinking required to succeed in this role, driving brand growth and thought leadership through AI-driven content strategies.

❓ Key Questions to Ask During Interview

• How does Guidant Financial support employees in developing their skills and advancing their careers in the dynamic and innovative fintech industry?
• What are the key priorities for this role in the first 90 days, and how can I contribute to the company's success and growth?
• How does Guidant Financial foster a collaborative and inclusive work environment, and what opportunities are there for employees to grow and succeed?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to overcoming them?
• How does Guidant Financial measure the success of its content strategies, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the industry, and to assess their fit and potential for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in content strategy, branding, and thought leadership.
• Include a portfolio of your work samples, showcasing your writing, video, and branding skills.
• Prepare for your interviews by researching Guidant Financial, the fintech industry, and AI-driven content strategies.
• Follow up with the hiring manager within 48 hours after your final interview to express your enthusiasm and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.