Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI-driven content strategies.

📋 Key Responsibilities

✅ Take charge of our AI-driven content strategy across all business channels, ensuring it harmonizes with our brand vision and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strong understanding of content creation, branding, and AI-driven strategies to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills with samples of work.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and work autonomously.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Fluency in additional languages (Spanish, French, etc.) for multilingual content creation.

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation skills and a proven track record in branding will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• Their full suite of funding options includes 401(k) business financing, SBA small business loans, and unsecured business loans, as well as growth capital and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on small business financing and related services.

📊 Role Analysis

Career Level: Senior level, reporting directly to the Marketing Director or similar role.

Reporting Structure: This role may oversee junior content creators, designers, or other marketing team members.

Work Arrangement: Fully remote, with the option to work from home or a co-working space, depending on the candidate's preference and the company's policies.

Growth Opportunities:

• Potential advancement to a Director or VP of Marketing role as the company grows and expands its marketing efforts.
• Opportunities to lead special projects or initiatives, demonstrating leadership skills and driving company growth.
• Chances to mentor junior team members, fostering a culture of learning and development within the marketing department.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and brand strategy.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): Not applicable (fully remote)

Geographic Context:

• Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO
• Candidates must reside in one of the listed states to be eligible for this position.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: This role requires a self-motivated individual who can manage their time effectively and work independently in a remote setting.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit.
• Take-home content strategy assignment to evaluate strategic thinking and creative problem-solving abilities.
• Final interview with the Marketing Director or another senior leader to discuss the candidate's vision for the role and answer any remaining questions.

Key Assessment Areas:

• Content strategy development and execution
• Branding and messaging expertise
• AI-driven content creation and optimization
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your content creation, branding, and AI-driven content strategy experience.
• Include a portfolio or samples of your work that demonstrate your writing, video, and design skills.
• Prepare for the take-home assignment by researching Guidant Financial's brand and understanding their target audience.
• Be ready to discuss your vision for the role and how you plan to drive brand growth and thought leadership through content strategy.

ATS Keywords: AI-driven content strategy, brand strategy, content creation, video editing, SEO, marketing, thought leadership, remote work

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Content Management Systems (WordPress, etc.)
• Search Engine Optimization (SEO) tools
• Video editing software (Adobe Premiere Pro, Final Cut Pro, etc.)
• Design tools (Adobe Creative Cloud, Canva, etc.)
• AI-driven content creation and optimization tools

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and self-motivated, with the ability to work remotely and manage time effectively.
• Collaborative and communicative, with strong communication skills and the ability to work effectively with remote team members.
• Adaptable and flexible, with a willingness to take on new challenges and learn new tools and technologies as needed.

Self-Assessment Questions:

• Do you thrive in an independent setting and enjoy working autonomously?
• Are you comfortable using AI-driven content creation and optimization tools?
• Do you have a strong understanding of branding and the dynamics of social media?
• Are you able to manage your time effectively and work independently in a remote setting?

ASSUMPTION: Guidant Financial values candidates who align with their company values and work style, and applicants should be prepared to demonstrate their fit with the company culture during the interview process.

⚠️ Potential Challenges

• Managing multiple content formats and channels simultaneously, requiring strong organizational skills and attention to detail.
• Keeping up with the latest developments in AI, social media, and fintech, necessitating continuous learning and adaptation.
• Balancing the need for creativity and innovation with the requirement to maintain brand consistency and adherence to brand guidelines.
• Working remotely, which may present unique challenges such as isolation or distractions in the home environment.

ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and effective time management strategies.

📈 Similar Roles Comparison

• This role differs from other content strategy positions in its focus on AI-driven content creation and optimization, requiring a strong understanding of AI tools and technologies.
• Compared to other marketing roles, this position places a greater emphasis on content creation and branding, with a lesser focus on paid advertising or event planning.
• Career-wise, this role offers significant growth potential, with opportunities to advance to a Director or VP of Marketing role as the company grows and expands its marketing efforts.

ASSUMPTION: Candidates should be prepared to discuss their understanding of AI-driven content strategies and how they differentiate this role from other marketing and content creation positions.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts.
• Creating a thought leadership campaign focused on the intersection of AI and small business financing, including a whitepaper, webinar, and related content pieces.
• Managing a team of external creative partners to produce a rebranding initiative, including a new visual identity, website redesign, and related content updates.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, and candidates should be prepared to discuss their relevant experience and how they would approach similar projects.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Guidant Financial's brand and content strategy, and how this role fits into the company's overall marketing plan?
• How does Guidant Financial support the professional development and growth of its marketing team members?
• Can you provide examples of how Guidant Financial has adapted its content strategy in response to changes in the market or industry trends?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial foster a culture of collaboration and communication among its remote team members?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and the company, and their ability to think critically about the position and its requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation, branding, and AI-driven content strategy experience.
• Prepare a portfolio or samples of your work that demonstrate your writing, video, and design skills.
• Complete the take-home content strategy assignment, showcasing your strategic thinking and creative problem-solving abilities.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.