Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote (Available in select states)

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy and brand vision
• Creating captivating multimedia content for various platforms
• Managing editorial calendar and ensuring brand consistency
• Collaborating with external partners and internal teams
• Optimizing creative workflows and enhancing thought leadership

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to work independently in a remote environment.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that aligns with brand vision

✅ Create engaging multimedia content, including videos, infographics, social posts, and podcasts

✅ Design visually striking assets using tools like Adobe Creative Cloud, Canva, and Figma

✅ Oversee editorial calendar and manage content flow from ideation to publication

✅ Serve as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the brand's dynamic identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of video concepts and manage video production, from scripting through final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a strong understanding of branding, social media dynamics, and digital content trends, as well as proficiency in relevant tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Portfolio demonstrating exceptional design, writing, and visual storytelling
• Proficiency with Adobe Creative Cloud, Canva, Figma, and WordPress
• Experience with video strategy, scripting, and editing (highly valued)
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with AI-driven content creation and optimization
• Familiarity with the financial services industry

ASSUMPTION: Candidates should have a strong portfolio showcasing their design and visual storytelling skills, as well as experience working with relevant tools and platforms.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (USD)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits listed are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating clients on their options and creating customized funding solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on small business funding and related services.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Fully remote, available in select states (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Growth Opportunities:

• Potential career progression within the marketing department or related fields
• Opportunities to lead and mentor junior team members
• Chance to make a significant impact on the company's brand and content strategy

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Fully remote (work from home)

Office Location(s): Available in select states (AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Geographic Context:

• Remote work allows for flexibility and a better work-life balance
• Available in multiple states, providing opportunities for candidates across the US
• Working remotely requires self-motivation, strong communication skills, and the ability to manage time effectively

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work independently

ASSUMPTION: The fully remote work environment requires strong self-motivation, time management skills, and the ability to communicate effectively with team members and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the hiring manager (Chief Marketing Officer)
• Final interview with key team members or stakeholders
• Background check and offer extension

Key Assessment Areas:

• Portfolio review and creative problem-solving exercises
• Brand strategy and content planning discussions
• Cultural fit and alignment with company values
• Technical skills and proficiency with relevant tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Showcase your design and visual storytelling skills through a strong portfolio
• Demonstrate your understanding of branding, social media dynamics, and digital content trends
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability

ATS Keywords: Content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends, creative strategy, SEO, analytics, collaboration, innovation, design

ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, strategic thinking, and cultural fit, as well as their technical proficiency with relevant tools.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
• Canva
• Figma
• WordPress
• AI-driven content creation and optimization tools (as needed)

ASSUMPTION: Candidates should be proficient in using relevant design, video editing, and content management tools, as well as AI-driven content creation and optimization tools (if applicable).

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities to grow
• Connection: Build connections and elevate those around you to succeed together
• Excellence: Flourish when stepping outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Self-motivated and able to work independently in a remote environment
• Strong communication and collaboration skills
• Adaptable and open to feedback, with a growth mindset

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation?
• Are you comfortable with change and view challenges as opportunities for growth?
• Do you have a strong portfolio showcasing your design and visual storytelling skills?

ASSUMPTION: Candidates should assess their fit with the company's values and work style, ensuring they are self-motivated, adaptable, and open to feedback.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to changes in content strategy and brand guidelines
• Ensuring brand consistency across various platforms and channels
• Collaborating effectively with external partners and internal teams

ASSUMPTION: The fully remote work environment and the dynamic nature of content creation may present unique challenges that require strong self-motivation, adaptability, and effective communication skills.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and brand identity
• Industry-specific context: The financial services industry requires a strong understanding of branding, marketing, and content creation tailored to the sector
• Career path comparison: This role offers opportunities for professional growth and development within the marketing department and the company as a whole

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and brand identity within the financial services industry, offering opportunities for professional growth and development.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, incorporating AI-driven insights and multimedia content
• Creating visually captivating social media campaigns that align with the brand's dynamic identity and resonate with target audiences
• Managing the video production process, from scripting and storyboarding to final edits, to create engaging and on-brand content

ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop comprehensive content strategies, create visually captivating content, and manage video production processes effectively.

❓ Key Questions to Ask During Interview

• Can you describe the current content strategy and how this role will contribute to its evolution?
• How does the company support the professional growth and development of its employees?
• What are the key challenges facing the marketing department, and how can this role help address them?
• How does the company measure the success of its content and brand strategy, and what KPIs are most important?
• What is the company's approach to remote work, and how does it support employees working from home?

ASSUMPTION: Interview questions should focus on understanding the company's content strategy, growth opportunities, challenges, and remote work culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your design and visual storytelling skills, as well as your understanding of branding, social media dynamics, and digital content trends
• Prepare a portfolio showcasing your best work, demonstrating your ability to create engaging multimedia content and manage video production processes
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and adaptability
• Follow up with the hiring manager (Chief Marketing Officer) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.