Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic mindset, strong creative leadership, and a deep understanding of branding and social media dynamics.

📋 Key Responsibilities

✅ Develop and execute an AI-driven content strategy that supports the brand's overall strategy and thought leadership.

✅ Adapt content (written copy, videos, infographics, podcasts) to fit different channels and optimize engagement.

✅ Serve as the creative guardian, ensuring all content maintains a cohesive narrative and reflects brand evolution.

✅ Oversee the content pipeline from ideation to placement, managing external creative partners when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization to drive brand growth and engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills and ability to create captivating content.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
• Experience with video strategy, scripting, and editing.
• Strong understanding of branding and the dynamics of social media.
• Proficient in Adobe Creative Cloud or similar design platforms (desirable).

Preferred Skills:

• Experience with AI-driven content strategies.
• Background in project management or similar roles.
• Fluency in additional languages (beneficial).

ASSUMPTION: Candidates should have a proven track record in content creation, branding, and social media, with a strong portfolio showcasing their skills.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The benefits listed are subject to change and may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship support.

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 2003, with over two decades of experience in the industry.

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, offering a full suite of funding options.
• Committed to empowering entrepreneurs and fostering an inclusive work environment.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong focus on innovation and supporting entrepreneurship.

📊 Role Analysis

Career Level: Mid to Senior-level, with opportunities for growth and leadership within the marketing department.

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators or external partners.

Work Arrangement: Fully remote, with the option to work from home or a co-working space in select states.

Growth Opportunities:

• Potential career progression into a Marketing Director or similar leadership role.
• Expanding skills in AI-driven content strategies and thought leadership.
• Gaining experience in a growing and stable company with a strong focus on employee development.

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): Available in select states across the US.

Geographic Context:

• Remote work allows for a flexible lifestyle and the ability to work from various locations.
• Available states offer diverse cultural and geographic experiences.
• Working remotely may require self-motivation and effective time management.

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work independently.

ASSUMPTION: The remote work environment provides a high degree of flexibility and autonomy, with the expectation of strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department.
• Subsequent interviews with the Marketing Director and other team members.
• Final interview with the CEO or another executive leader.
• Background check and reference verification.

Key Assessment Areas:

• Candidates' understanding of AI-driven content strategies and thought leadership.
• Portfolio and writing samples showcasing creative and strategic content creation.
• Branding and social media expertise, as well as alignment with Guidant's company values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
• Include a portfolio or writing samples that demonstrate your creative and strategic content creation abilities.
• Prepare for interview questions focused on your understanding of AI-driven content strategies, branding, and social media dynamics.

ATS Keywords: AI-driven content, brand strategy, thought leadership, content creation, video editing, social media, SEO, marketing, remote work

ASSUMPTION: The interview process will focus on assessing candidates' strategic thinking, creativity, and alignment with Guidant's company values and culture.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• AI-driven content tools (e.g., Copy.ai, Frase, or similar)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar)
• Graphic design tools (e.g., Adobe Creative Cloud, Canva, or similar)
• Social media management platforms (e.g., Hootsuite, Buffer, or similar)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and self-motivated, with the ability to work remotely and manage time effectively.
• Collaborative and team-oriented, with strong communication skills and the ability to work effectively with designers and social media managers.
• Strategic and creative, with a deep understanding of branding and social media dynamics.

Self-Assessment Questions:

• How do you stay adaptable and embrace change in your work and personal life?
• Can you provide an example of a time when you lifted others up and contributed to their growth?
• Describe a situation where you thrived outside of your comfort zone and made a significant impact.

ASSUMPTION: Guidant Financial values employees who are adaptable, collaborative, and committed to excellence, with a strong focus on personal and professional growth.

⚠️ Potential Challenges

• Managing multiple content channels and platforms effectively.
• Keeping up with the latest AI-driven content tools and strategies.
• Balancing creative and strategic content development with data-driven optimization.
• Working remotely and maintaining a healthy work-life balance.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategies and thought leadership within the financial services industry.
• Compared to similar roles in other industries, this position offers a high degree of strategic influence and creative autonomy.
• Career progression may involve moving into a Marketing Director or similar leadership role within the company.

ASSUMPTION: This role offers a unique opportunity to drive brand growth and thought leadership within a dynamic and innovative company.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts.
• Creating a comprehensive brand guide and tone of voice document to ensure consistent messaging across all content channels.
• Managing a team of external creative partners to produce high-quality video content that aligns with the brand's evolution milestones.

ASSUMPTION: These sample projects demonstrate the strategic, creative, and collaborative aspects of the role, as well as the importance of data-driven optimization.

❓ Key Questions to Ask During Interview

• How does Guidant Financial support employees in staying up-to-date with the latest AI-driven content tools and strategies?
• Can you describe the team structure and dynamics within the marketing department?
• How does Guidant's company culture foster adaptability, collaboration, and excellence?
• What opportunities are there for growth and professional development within this role and the company as a whole?
• How does Guidant measure the success of its content strategies, and what metrics are most important for this role?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, as well as the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
• Prepare a portfolio or writing samples that demonstrate your creative and strategic content creation abilities.
• Prepare for interview questions focused on your understanding of AI-driven content strategies, branding, and social media dynamics.
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.