Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic mindset, strong creative leadership, and proficiency in various content formats to succeed.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Adapt various content formats (written copy, videos, infographics, podcasts) to fit different channels and optimize engagement.

✅ Serve as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.

✅ Oversee the content pipeline from ideation to placement, managing external creative resources as needed.

✅ Collaborate with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.

✅ Leverage data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

✅ Plan and implement content strategies for product launches and events, aligning with the brand's evolution milestones.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization to create impactful content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 5 years of experience in content placement, video editing, and branding

Required Skills:

• Exceptional writing skills, with samples of work available
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure
• Experience with WordPress for posting articles is preferred
• Background in video strategy, scripting, and editing would be beneficial
• Solid understanding of branding and the dynamics of social media

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio showcasing their creative skills and a proven track record in content strategy will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience level and location)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks) and Paid Holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with 5-10 years of experience and may vary depending on the candidate's location and specific skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specializing in small business and franchise funding

Company Size: 51-200 employees, offering a collaborative and growing work environment

Founded: 2003, with a strong reputation and established presence in the industry

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• Offers a full suite of funding options, including 401(k) business financing, SBA small business loans, and unsecured business loans
• Committed to educating clients on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax, Payroll, and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business funding and growth makes this an exciting opportunity for candidates passionate about supporting entrepreneurs.

📊 Role Analysis

Career Level: Senior-level marketing role, offering growth opportunities within the company

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Fully remote, with a designated workspace and high-speed internet connection required

Growth Opportunities:

• Potential to advance within the marketing department or explore other areas of the business
• Chance to make a significant impact on the company's brand and thought leadership
• Opportunity to work with a diverse range of clients and industries

ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): Not applicable (fully remote)

Geographic Context:

• Available in select states across the US, offering flexibility for candidates to work from home
• Opportunity to work with a diverse range of clients and industries, regardless of location
• Access to Guidant Financial's resources and support, regardless of the candidate's physical location

Work Schedule: Full-time (40 hours per week), with flexible work arrangements and the ability to disconnect with Paid Time Off (3 weeks) and Paid Holidays (11)

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to balance their personal and professional lives while still having access to the company's resources and support.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the CMO

Key Assessment Areas:

• Candidates' understanding of the company's mission and values
• Candidates' strategic thinking and creative problem-solving skills
• Candidates' ability to adapt and thrive in a fully remote work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your creative work and be ready to discuss your thought process and strategy behind them
• Research the company and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: AI-driven content strategy, brand management, video editing, SEO, social media, creative writing, analytics, collaboration, adaptability, AI tools, content management, graphic design, project management, thought leadership, digital marketing, communication

ASSUMPTION: Guidant Financial's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit within the company.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• SEO tools (e.g., SEMrush, Ahrefs)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Graphic design tools (e.g., Adobe Creative Cloud, Canva)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to create, manage, and optimize content for various channels.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Collaborative and supportive team environment
• Focus on strategic thinking and creative problem-solving
• Opportunity for professional growth and development

Self-Assessment Questions:

• Do you embrace change and adapt quickly to new situations?
• Are you comfortable working independently and managing your time effectively in a remote work environment?
• Do you thrive on making things better and continuously learning and improving?

ASSUMPTION: Guidant Financial values candidates who are adaptable, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple content channels and formats simultaneously
• Balancing strategic planning with day-to-day content creation and management
• Adapting to a fully remote work environment and maintaining productivity
• Keeping up with the latest developments in AI, social media, and fintech

ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content strategy and thought leadership within the financial services industry
• Compared to other marketing roles, this position offers a higher level of strategic responsibility and a focus on innovative content creation
• Career progression may involve moving into a leadership role within the marketing department or exploring other areas of the business

ASSUMPTION: This role offers a unique opportunity for candidates interested in the intersection of AI, content strategy, and thought leadership within the financial services industry.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for a new product launch, incorporating AI-driven insights and innovative storytelling techniques
• Creating a series of engaging and informative videos that showcase the company's expertise and thought leadership in the small business financing space
• Managing a team of external creative partners to produce high-quality content that aligns with the company's brand guidelines and resonates with target audiences

ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the role and the opportunity to make a significant impact on the company's brand and thought leadership.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and thought leadership efforts?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional growth and development of its employees?
• What are the most significant challenges facing the company's marketing efforts, and how can this role help address them?
• How does the company measure the success of its content strategy, and what metrics will be used to track progress in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role's priorities, challenges, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your creative work and be ready to discuss your thought process and strategy behind them
• Research the company and be prepared to discuss how your skills and experience align with their mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.