Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Creating captivating content across various formats (written copy, videos, infographics, podcasts) tailored to different channels.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visual content reinforces brand messaging.
• Monitoring performance metrics and utilizing data-driven insights to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a deep understanding of AI-driven content strategies. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a strong understanding of content creation, branding, and AI-driven strategies. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to achieve common goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree would be an asset.

Experience: At least 5 years of experience in content placement, video editing, and branding. Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure is highly valued.

Required Skills:

• Exceptional writing skills, with samples of your work.
• Familiarity with content management systems like WordPress or similar.
• Experience with video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and work autonomously.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Background in AI-driven content strategies.
• Fluency in additional languages (Spanish, French, etc.) would be an asset.

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative writing and content strategy skills. Experience with AI-driven content strategies and familiarity with relevant tools would be highly desirable.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on industry standards for a senior-level marketing role with a focus on content and brand strategy. The benefits listed are typical for a company of Guidant Financial's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Guidant Financial specializes in innovative business and franchise funding, offering a full suite of funding options including 401(k) business financing, SBA small business loans, and unsecured business loans, as well as growth capital and other business services.

Company Size: 51-200 employees. As a mid-sized company, Guidant Financial offers a collaborative work environment with opportunities for growth and career advancement.

Founded: 2003. Guidant Financial has been helping individuals secure small business funding for over two decades, making it an established player in the industry.

Company Description:

• An industry leader in innovative business and franchise funding.
• Works with new and existing business owners to educate them on their funding options and create customized solutions.
• Committed to empowering entrepreneurs and helping them succeed in small business.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong reputation in the financial services industry. Its focus on empowering entrepreneurs and providing innovative funding solutions sets it apart from competitors.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced marketing professionals looking to take the next step in their career and lead an AI-driven content strategy.

Reporting Structure: The Senior Content and Brand Strategy Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including designers, social media managers, and external creative partners.

Work Arrangement: Fully Remote. This role is available in select states across the US and can be performed entirely from home.

Growth Opportunities:

• As a senior role, this position offers opportunities for career advancement within the marketing department or the company as a whole.
• Guidant Financial has a strong track record of promoting employees into new and exciting roles, with over 30% of the organization being promoted in the last four years.
• Working with a team of smart, creative, fun, and highly motivated people provides ample opportunities for learning and growth.

ASSUMPTION: The Senior Content and Brand Strategy Manager role offers a unique opportunity for experienced marketing professionals to lead an AI-driven content strategy and make a significant impact on the company's brand and thought leadership.

🌍 Location & Work Environment

Office Type: Fully Remote. This role does not require any physical office presence.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Guidant Financial is headquartered in Boise, Idaho, but this role can be performed remotely from any of the listed states.
• The company operates as a fully remote organization, with employees working from home offices.
• High-speed internet connection and a designated workspace are required for this role.

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to disconnect with Paid Time Off (3 weeks) and Paid Holidays (11).

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to work from the comfort of their home office while still maintaining a strong connection to the company and its culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Video interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing
• Background check and onboarding

Key Assessment Areas:

• Candidates' understanding of AI-driven content strategies and their ability to implement them.
• Candidates' creative writing and content strategy skills, as demonstrated through their portfolio.
• Candidates' ability to work independently and collaborate with cross-functional teams.
• Candidates' cultural fit with the company's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or samples of your work that demonstrate your exceptional writing skills and creative storytelling abilities.
• Prepare for interview questions that assess your understanding of AI-driven content strategies, branding, and social media dynamics.
• Research Guidant Financial's company culture and values to ensure a strong cultural fit.

ATS Keywords: AI-driven content strategy, brand strategy, creative storytelling, video editing, SEO, social media, data analysis, project management, collaboration, adaptability, AI utilization, content management, graphic design, thought leadership, communication, research

ASSUMPTION: The application process for the Senior Content and Brand Strategy Manager role is typical for a mid-sized company in the financial services industry. Guidant Financial places a strong emphasis on cultural fit and candidates' ability to work independently and collaborate with cross-functional teams.

🛠️ Tools & Technologies

• Content Management Systems: WordPress or similar
• Search Engine Optimization (SEO) Tools: Google Search Console, SEMrush, Ahrefs, etc.
• Video Editing Software: Adobe Premiere Pro, Final Cut Pro, iMovie, etc.
• Graphic Design Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva, etc.
• AI-Driven Content Tools: Frase, Copy.ai, Jasper, etc.

ASSUMPTION: The Senior Content and Brand Strategy Manager will be expected to have a strong working knowledge of relevant content management systems, SEO tools, video editing software, and graphic design tools. Familiarity with AI-driven content tools would be highly desirable.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent: This role requires a self-starter who can work autonomously and manage their own time effectively.
• Collaborative: The Senior Content and Brand Strategy Manager will work closely with cross-functional teams and external creative partners, requiring strong communication and collaboration skills.
• Innovative: Guidant Financial encourages its employees to think outside the box and embrace new technologies and strategies to drive business growth.

Self-Assessment Questions:

• How do you stay up-to-date with the latest developments in AI, social media, and fintech, and how do you incorporate this knowledge into your content strategies?
• Can you provide an example of a time when you had to adapt your content strategy to meet changing audience needs or market demands?
• How do you ensure that your content maintains a cohesive narrative and reflects the brand's evolution, while also appealing to diverse target audiences?

ASSUMPTION: Guidant Financial places a strong emphasis on cultural fit and candidates' ability to align with the company's values and work style. The self-assessment questions are designed to help candidates evaluate their fit with the company's culture and work environment.

⚠️ Potential Challenges

• Working remotely can present challenges in maintaining a strong connection to the company and its culture. Candidates should be comfortable working independently and managing their own time effectively.
• AI-driven content strategies are a relatively new field, and candidates may face challenges in staying up-to-date with the latest developments and tools.
• Candidates may face challenges in balancing the creative and strategic aspects of the role, requiring strong problem-solving skills and adaptability.
• Working with external creative partners can present unique challenges in managing deliverables and ensuring consistent brand messaging.

ASSUMPTION: The Senior Content and Brand Strategy Manager role presents unique challenges that require a strong, adaptable candidate with a solid understanding of AI-driven content strategies and branding.

📈 Similar Roles Comparison

• Unlike traditional content strategy roles, this position requires a strong understanding of AI-driven content strategies and the ability to implement them.
• In the financial services industry, candidates may face unique challenges in creating engaging, informative content that resonates with target audiences.
• Career path comparison: This role offers opportunities for career advancement within the marketing department or the company as a whole, with a strong track record of employee promotions.

ASSUMPTION: The Senior Content and Brand Strategy Manager role is unique in its focus on AI-driven content strategies and offers candidates the opportunity to make a significant impact on the company's brand and thought leadership.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts.
• Creating a comprehensive thought leadership campaign that positions Guidant Financial as an industry leader in innovative business and franchise funding.
• Managing a team of external creative partners to produce a series of brand rollouts, ensuring consistent messaging and high-quality deliverables.

ASSUMPTION: The Senior Content and Brand Strategy Manager role offers a wide range of projects that require strong creative writing, strategic thinking, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI-driven content strategies and how this role fits into that approach?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure consistent brand messaging and alignment with business objectives?
• What are the biggest challenges facing the company's brand in the next 12-24 months, and how does this role address those challenges?
• How does Guidant Financial support the professional growth and development of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The interview process for the Senior Content and Brand Strategy Manager role is designed to assess candidates' understanding of AI-driven content strategies, branding, and social media dynamics, as well as their cultural fit with the company's values and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your exceptional writing skills and creative storytelling abilities.
• Prepare a portfolio or samples of your work that demonstrate your ability to create captivating content across various formats and channels.
• Research Guidant Financial's company culture and values to ensure a strong cultural fit and prepare for interview questions that assess your understanding of AI-driven content strategies, branding, and social media dynamics.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.