Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Crafting high-quality materials and enhancing brand growth through various content formats, including written copy, videos, infographics, and podcasts.
• Collaborating with designers and social media managers to ensure all visual content reinforces brand messaging and captivates target audiences.
• Monitoring performance metrics and utilizing data-driven insights to refine content strategies and boost lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI-driven content strategies. The ideal candidate will have experience in content management systems, SEO, and website structure.

📋 Key Responsibilities

✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and adaptability. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to achieve common goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills, with samples of work to demonstrate.
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.

• Experience with WordPress for posting articles is preferred.
• Background in video strategy, scripting, and editing would be beneficial.
• Solid understanding of branding and the dynamics of social media.
• Ability to thrive in an independent setting and work autonomously.
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms.
• Fluency in additional languages (Spanish, French, etc.) would be an asset for reaching a broader audience.

ASSUMPTION: Candidates with a proven track record in content strategy, brand development, and thought leadership are strongly encouraged to apply. Experience in AI-driven content strategies is a plus.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11)

Working Hours: Full-Time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Senior Content and Brand Strategy Manager role with 5-10 years of experience. Guidant Financial offers competitive benefits to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, Guidant works with new and existing business owners to educate them on their options and create customized funding solutions.
• The company offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on providing innovative funding solutions for small businesses and entrepreneurs.

📊 Role Analysis

Career Level: Senior-level role with strategic responsibilities and the opportunity to lead AI-driven content strategies.

Reporting Structure: This role reports directly to the Marketing Director and may oversee external creative partners and cross-functional teams.

Work Arrangement: Fully remote, with the option to work from home or a co-working space in select states across the US.

Growth Opportunities:

• Potential career advancement within the marketing department or other areas of the organization as the company grows.
• Opportunities to develop and refine AI-driven content strategies, enhancing thought leadership and brand growth.
• Chance to work with a diverse range of teams and stakeholders, gaining exposure to various aspects of the business.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to work from home or a co-working space in select states across the US.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Working remotely allows for a flexible work-life balance and the opportunity to live in various locations within the available states.
• The available states offer diverse cultural experiences, climates, and cost of living options.
• Guidant Financial's remote work policy enables employees to work from a designated workspace with a high-speed internet connection.

Work Schedule: Full-Time (40 hours per week), with the flexibility to manage your time and workload independently.

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to live and work in various locations within the available states, providing flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Virtual interview with the Marketing Director and/or other team members
• Final interview with the CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Content strategy and development
• Branding and thought leadership
• AI-driven content strategies
• Creativity and adaptability
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy, branding, and AI-driven content experience.
• Provide examples of your writing, video, and design work to demonstrate your skills and creativity.
• Prepare for behavioral and scenario-based interview questions that focus on your problem-solving, strategic thinking, and adaptability.
• Research Guidant Financial's mission, values, and company culture to ensure a strong fit and alignment with your personal goals and work style.

ATS Keywords: AI-driven content strategy, brand development, thought leadership, content management systems, SEO, video editing, social media dynamics, cross-functional collaboration, remote work, work-life balance

ASSUMPTION: Guidant Financial's interview process is designed to assess the candidate's strategic thinking, creativity, and adaptability in developing and leading AI-driven content strategies. The company values candidates who can demonstrate a strong understanding of branding, thought leadership, and remote work dynamics.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress)
• AI-driven content tools (e.g., Copy.ai, Frase.io, etc.)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, etc.)
• Design tools (e.g., Adobe Creative Cloud, Canva, etc.)
• Social media management platforms (e.g., Hootsuite, Buffer, etc.)
• Analytics tools (e.g., Google Analytics, SEMrush, etc.)

ASSUMPTION: The ideal candidate will have experience with various content management systems, AI-driven content tools, video editing software, design tools, social media management platforms, and analytics tools to effectively lead AI-driven content strategies.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and autonomous, with the ability to manage time and workload effectively.
• Collaborative and communicative, with strong cross-functional teamwork skills.
• Adaptable and resilient, with the ability to thrive in a dynamic and evolving work environment.

Self-Assessment Questions:

• How do you align with Guidant Financial's values of adaptability, connection, and excellence?
• How do you approach working remotely and maintaining a healthy work-life balance?
• How do you adapt your content strategies to different channels and audiences to maximize engagement?

ASSUMPTION: Guidant Financial values candidates who can demonstrate a strong fit with the company's values and work style, as well as the ability to thrive in a remote work environment.

⚠️ Potential Challenges

• Managing multiple content formats and channels to ensure consistent brand messaging and engagement.
• Keeping up with the latest developments in AI, social media, and fintech to leverage this knowledge to improve content strategies.
• Balancing independent work with collaborative efforts to ensure all content reinforces brand messaging and captivates target audiences.
• Adapting to a fully remote work environment and maintaining a healthy work-life balance.

ASSUMPTION: These challenges require a strategic thinker with strong adaptability, creativity, and collaboration skills to overcome.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategies and the opportunity to lead brand growth and thought leadership initiatives.
• Industry-specific context: Guidant Financial operates in the financial services industry, focusing on small business and franchise funding. This role requires a strong understanding of the industry and its target audience.
• Career path comparison: This role offers significant growth potential for the right candidate, with the opportunity to advance within the marketing department or other areas of the organization as the company grows.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, requiring a strategic thinker with a strong understanding of AI-driven content strategies, branding, and thought leadership.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a major product launch, resulting in increased brand awareness and lead generation.
• Creating and managing a comprehensive thought leadership campaign, positioning Guidant Financial as an industry expert and driving organic traffic to the company's website.
• Collaborating with external creative partners to produce high-quality video content that effectively communicates key brand messages and resonates with target audiences.

ASSUMPTION: These sample projects demonstrate the strategic thinking, creativity, and adaptability required to succeed in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy and brand evolution milestones for Guidant Financial?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Guidant Financial foster a positive and inclusive work environment, particularly in a remote setting?

ASSUMPTION: These key questions help candidates better understand the role's priorities, expectations, and the company's commitment to employee growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy, branding, and AI-driven content experience.
• Prepare a portfolio or examples of your writing, video, and design work to demonstrate your skills and creativity.
• Research Guidant Financial's mission, values, and company culture to ensure a strong fit and alignment with your personal goals and work style.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.