Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and owning an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic mindset, strong creative leadership, and a solid understanding of branding and social media dynamics.

📋 Key Responsibilities

✅ Take charge of our AI-driven content strategy across all business channels, ensuring it harmonizes with our brand vision and thought leadership.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.

✅ Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.

✅ Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.

✅ Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.

✅ Promote innovative social media storytelling across all Guidant platforms.

✅ Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

✅ Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 5 years of experience in content placement, video editing, and branding

Required Skills:

• Exceptional writing skills, with samples of work available
• Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure
• Experience with WordPress for posting articles is preferred
• Background in video strategy, scripting, and editing would be beneficial
• Solid understanding of branding and the dynamics of social media
• Ability to thrive in an independent setting and work autonomously
• Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice

Preferred Skills:

• Experience with Adobe Creative Cloud or similar design platforms
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in content strategy, branding, and video production will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

• Comprehensive Health Coverage (with free premium option)
• Competitive Salary
• Paid Parental Leave
• Generous 401k Match
• Paid Time Off (3 weeks)
• Paid Holidays (11 days)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and the company's size. The final offer may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business.
• An industry leader in innovative business and franchise funding, they work with new and existing business owners to educate them on their options and create customized funding solutions.
• Offers a full suite of funding options, including 401(k) business financing, SBA small business loans, and unsecured business loans, as well as growth capital and other business services.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, focusing on providing funding solutions to small business owners.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them.

Work Arrangement: Fully Remote (Available in select states: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on high-impact projects and initiatives
• Chance to learn and develop skills in AI-driven content strategy and branding

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Available in select states across the US

Geographic Context:

• This role can be performed remotely from various locations across the US, with a focus on select states
• The company is headquartered in Boise, Idaho
• Guidant Financial operates as a fully remote company, with employees working from home offices

Work Schedule: Full-time (40 hours per week, with flexible hours and a focus on results)

ASSUMPTION: This role requires a dedicated home office space and a high-speed internet connection.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the hiring manager (CMO)
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of AI-driven content strategy and branding
• Candidates' ability to adapt content for various channels and optimize engagement
• Candidates' creative leadership skills and ability to maintain a cohesive brand narrative
• Candidates' communication and collaboration skills, particularly with designers and social media managers
• Candidates' analytical mindset and ability to leverage data-driven insights to refine content strategies

Application Tips:

• Tailor your resume and cover letter to highlight your experience in content strategy, branding, and video production
• Include samples of your work, demonstrating your exceptional writing skills and creative abilities
• Prepare for interview questions focused on your strategic vision, adaptability, creative leadership, and analytical mindset

ATS Keywords: AI-driven content strategy, branding, video editing, SEO, content management, project management, thought leadership, data-driven insights

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Design tools (e.g., Adobe Creative Cloud, Canva, Sketch)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow, you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent and autonomous, with a strong focus on results
• Collaborative, with a focus on lifting others up and fostering an inclusive workplace
• Adaptable, with a willingness to learn and grow in a dynamic environment

Self-Assessment Questions:

• How do you align with Guidant Financial's values of adaptability, connection, and excellence?
• How do you ensure that all content tells a coherent story that mirrors the brand's evolution?
• How do you maintain a cohesive brand narrative while adapting content for various channels and optimizing engagement?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence in their employees. Candidates who demonstrate these values and a strong work ethic will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple content channels and ensuring consistent brand messaging across all platforms
• Keeping up with the latest developments in AI, social media, and fintech, and creative toolsets
• Balancing strategic vision with day-to-day content creation and management
• Working remotely and maintaining productivity in a fully remote work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and the ability to work independently and collaboratively.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and branding
• Industry-specific context: Financial Services, with a focus on small business funding and financing solutions
• Career path comparison: This role offers growth potential into leadership positions within the marketing department

ASSUMPTION: This role is unique in its focus on AI-driven content strategy and branding within the financial services industry.

📝 Sample Projects

• Developing an AI-driven content strategy for a product launch, including blog articles, videos, infographics, and social media posts
• Creating a comprehensive brand study and incorporating insights into a thought leadership campaign
• Managing the content pipeline for a rebranding initiative, ensuring consistent messaging and high-quality materials across all channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Senior Content and Brand Strategy Manager may be involved in.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Guidant Financial?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidant Financial support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Guidant Financial foster an inclusive workplace, and what initiatives are in place to support diversity, equity, and inclusion?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in content strategy, branding, and video production
• Include samples of your work, demonstrating your exceptional writing skills and creative abilities
• Prepare for interview questions focused on your strategic vision, adaptability, creative leadership, and analytical mindset
• Follow up with the hiring manager (CMO) one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.