Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to align with brand vision and creative ethos
• Creating engaging multimedia content across various platforms, including videos, infographics, social posts, and podcasts
• Managing and optimizing creative workflows to deliver high-quality, design-focused thought leadership
• Collaborating with external creative partners and integrating AI tools to enhance outputs
• Supporting product launches and campaigns through integrated, visually captivating content strategies

ASSUMPTION: This role requires a strategic mindset, strong design and storytelling skills, and the ability to adapt to a fully remote work environment.

📋 Key Responsibilities

✅ Develop and execute AI-driven content strategy that resonates with brand vision and creative ethos

✅ Create visually striking and engaging multimedia content, including videos, infographics, social posts, and podcasts, using tools such as Adobe Creative Cloud, Canva, and Figma

✅ Oversee editorial calendar, managing content flow from initial idea to final publication

✅ Act as the creative steward of the brand, ensuring uniformity and narrative coherence across all content

✅ Collaborate with and lead external creative partners, integrating AI tools to enhance outputs

✅ Utilize brand research and audience insights to guide content strategy and visual approach

✅ Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership

✅ Ignite innovative storytelling on social media that embodies the dynamic brand identity

✅ Support product launches and campaigns through integrated, visually captivating content strategies

✅ Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines

✅ Collaborate with external designers and social media teams to maintain visual harmony

✅ Lead the development of concepts and manage video production, from scripting through to final edits

✅ Track content performance and leverage insights to enhance creative strategies and elevate impact

✅ Employ analytics and brand studies to continuously adapt content and visual storytelling

ASSUMPTION: This role requires a high level of independence, initiative, and adaptability to thrive in a remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment
• Committed to fostering an inclusive, collaborative workplace where creativity and diverse perspectives are celebrated

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI-driven content tools and platforms

ASSUMPTION: Candidates should have a strong portfolio demonstrating exceptional design, writing, and visual storytelling skills.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on role, experience level, and location)

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Generous 401k match
• Paid parental leave
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship

Company Size: 51-200 employees, offering a growing and stable work environment with opportunities for career advancement

Founded: 2003, with a history of empowering entrepreneurs and small business owners through innovative funding solutions

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to educating business owners on their funding options and creating customized solutions

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and tax services
• Payroll and business services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is an established company with a strong reputation in the financial services industry, offering a supportive and collaborative work environment.

📊 Role Analysis

Career Level: Senior-level role with opportunities for growth and leadership within the marketing and branding team

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior content creators and designers

Work Arrangement: Fully remote, with the option to work from home or a designated workspace

Growth Opportunities:

• Potential to mentor junior team members and contribute to their professional development
• Opportunities to expand skills and expertise in AI-driven content creation and branding strategy
• Career progression within the marketing and branding department or across other areas of the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a flexible and balanced work-life integration
• Available in multiple states across the US, offering candidates the opportunity to work from home or a preferred location
• Working remotely requires strong self-motivation, time management, and communication skills

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including paid time off (3 weeks) and paid holidays (11)

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from home or a preferred location, with the flexibility to balance personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Virtual interview with the Marketing Director and/or other team members
• Final decision and offer

Key Assessment Areas:

• Portfolio review and assessment of design, writing, and visual storytelling skills
• Interview questions focused on branding strategy, content creation, and AI-driven tools
• Evaluation of cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, with a focus on design, writing, and visual storytelling
• Research Guidant Financial and be prepared to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: AI-driven content, brand strategy, multimedia content creation, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media dynamics, digital content trends

ASSUMPTION: The application process for this role may vary based on the company's needs and the number of applicants. Stay informed by monitoring the job posting and company website for updates.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, etc.)
• Canva
• Figma
• WordPress
• AI-driven content tools and platforms (e.g., Copy.ai, Frase.io, etc.)

ASSUMPTION: Familiarity with industry-standard design and content creation tools is essential for this role. Candidates should be comfortable learning and integrating new AI-driven tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms and view challenges as opportunities for growth
• Connection: Build connections and elevate those around you to foster a collaborative work environment
• Excellence: Flourish outside your comfort zone and have an unquenchable thirst for knowledge

Work Style:

• Self-motivated and able to work independently in a remote environment
• Collaborative and able to build strong relationships with team members and external partners
• Adaptable and able to thrive in a dynamic and evolving work environment

Self-Assessment Questions:

• Do you embrace change and view challenges as opportunities for growth?
• Are you able to build strong connections with team members and external partners in a remote work environment?
• Do you thrive in dynamic and evolving work environments, and are you comfortable working outside your comfort zone?

ASSUMPTION: Candidates should assess their alignment with Guidant Financial's company values and work style preferences before applying to ensure a strong cultural fit.

⚠️ Potential Challenges

• Working remotely requires strong self-motivation, time management, and communication skills
• Managing a team of junior content creators and designers may present unique challenges in a remote work environment
• Keeping up with the latest trends and best practices in AI-driven content creation and branding strategy may require continuous learning and adaptation
• Balancing personal and professional responsibilities in a fully remote work environment may present unique challenges

ASSUMPTION: These potential challenges can be mitigated through strong communication, time management, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and integration of AI tools to enhance outputs
• Industry-specific context: Financial services industry, focusing on small business financing and entrepreneurship
• Career path comparison: This role offers opportunities for growth and leadership within the marketing and branding department, with potential career progression across other areas of the organization

ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a focus on AI-driven content strategy and integration of AI tools.

📝 Sample Projects

• Developing and executing an AI-driven content strategy for a product launch campaign
• Creating visually striking and engaging multimedia content for a rebranding initiative
• Managing and optimizing creative workflows to deliver high-quality, design-focused thought leadership for a marketing conference

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth and innovation in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current AI-driven content strategy and how my role would contribute to its evolution?
• How does the marketing and branding team collaborate with other departments within the organization?
• What opportunities are there for professional development and growth within the marketing and branding department?
• How does Guidant Financial support work-life balance for remote employees?
• Can you provide examples of how the company has adapted to changes in the market or industry trends, and how this role would contribute to that process?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.guidantfinancial.com/careers
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best work, with a focus on design, writing, and visual storytelling
• Research Guidant Financial and be prepared to discuss how your skills and experiences align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.