Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and owning an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
• Adapting various content formats to fit different channels and optimize engagement.
• Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
• Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
• Leveraging data-driven insights from analytics and brand studies to refine content strategies and improve lead generation.

ASSUMPTION: This role requires a strategic thinker who can balance creativity with data-driven decision making and thrive in an independent setting.

📋 Key Responsibilities

✅ Lead the AI-driven content strategy and enhance brand growth through various channels.

✅ Craft high-quality materials and oversee the content pipeline from concept to publication.

✅ Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience.

✅ Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines.

✅ Establish a strategic editorial calendar and streamline content processes.

✅ Plan and implement content strategies for product launches and events.

✅ Publish and manage articles, ensuring they adhere to both brand and SEO standards.

✅ Develop concepts and oversee the production of video content that effectively communicates key brand messages.

✅ Track performance metrics and utilize data-driven insights to refine content strategies and boost business impact.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive content success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

• Exceptional writing skills and familiarity with content management systems like WordPress.
• Strong understanding of branding, social media dynamics, SEO, and website structure.
• Experience with video strategy, scripting, and editing.
• Proficient in Adobe Creative Cloud or similar design platforms.
• Ability to thrive in an independent setting and work autonomously.

Preferred Skills:

• Familiarity with AI tools and their application in content creation.
• Experience working remotely in a distributed team environment.

ASSUMPTION: Candidates with a strong portfolio showcasing their writing, video, and design skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage with free premium option.
• Competitive salary and generous 401k match.
• Paid parental leave and a generous PTO policy (3 weeks + 11 paid holidays).

Working Hours: Full-time (40 hours per week) with flexible work arrangements.

ASSUMPTION: The salary range is based on industry standards for a senior-level marketing role with 5-10 years of experience and takes into account the company's size and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on small business financing and entrepreneurship.

Company Size: 51-200 employees, offering a supportive and collaborative work environment with opportunities for growth and career pathing.

Founded: 2003, with a mission to help entrepreneurs start, buy, or grow their businesses by providing innovative funding solutions and building technology to support their growth.

Company Description:

• Guidant Financial is a leader in innovative business and franchise funding, working with new and existing business owners to educate them on their funding options and create customized solutions.
• The company offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.
• Guidant Financial is committed to empowering entrepreneurs and fostering an inclusive work environment that gives employees a voice and supports their growth.

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll
• and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial's focus on small business financing and entrepreneurship makes it an attractive option for candidates interested in supporting the growth of new businesses.

📊 Role Analysis

Career Level: Senior-level role with opportunities for growth and leadership within the marketing department.

Reporting Structure: This role reports directly to the Vice President of Marketing and may oversee junior content strategists or content creators.

Work Arrangement: Fully remote, with the option to work from home or a co-working space, depending on the candidate's preference and the company's policies.

Growth Opportunities:

• Potential to lead a team of content strategists or creators as the company grows.
• Opportunities to expand the role's scope to include additional marketing channels or initiatives.
• Career pathing and ongoing training to support professional development and growth.

ASSUMPTION: The fully remote work arrangement and growth opportunities make this role an attractive option for candidates seeking flexibility and career advancement.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a flexible work-life balance and the opportunity to live in various locations within the available states.
• The company operates out of 15 states, with a headquarters in Boise, Idaho.
• The available states offer a range of living costs, climates, and cultural experiences.

Work Schedule: Full-time (40 hours per week) with flexible work arrangements, allowing for a balance between work and personal responsibilities.

ASSUMPTION: The fully remote work arrangement and available states make this role an attractive option for candidates seeking flexibility and a desirable work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss the role and assess cultural fit.
• Subsequent interviews with the hiring manager and other team members to discuss the role's responsibilities, required skills, and the company's culture.
• Final interview with the Vice President of Marketing to discuss the role's fit within the broader marketing strategy and the company's growth plans.

Key Assessment Areas:

• Candidates' understanding of the role's responsibilities and required skills.
• Candidates' ability to think strategically about content and branding initiatives.
• Candidates' ability to work independently and collaboratively within a remote team environment.
• Candidates' cultural fit with the company's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or samples of your writing, video, and design work to showcase your creativity and technical proficiency.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and strategic thinking.
• Research the company's mission, values, and recent projects to demonstrate your enthusiasm and understanding of their business.

ATS Keywords: AI-driven content strategy, brand growth, thought leadership, content pipeline, performance metrics, remote work, marketing strategy, creative gatekeeper, data-driven decision making

ASSUMPTION: Guidant Financial's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Content management systems: WordPress, similar platforms
• Design tools: Adobe Creative Cloud, similar platforms
• Video editing software: Adobe Premiere Pro, Final Cut Pro, similar platforms
• Analytics tools: Google Analytics, social media analytics platforms
• Project management tools: Asana, Trello, similar platforms

ASSUMPTION: Candidates should have experience with relevant content management, design, video editing, and analytics tools to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

• Independent: This role requires candidates to work autonomously and take initiative.
• Collaborative: Candidates should be able to work effectively within a remote team environment and collaborate with designers, social media managers, and other stakeholders.
• Data-driven: Candidates should be comfortable using data to inform their decision-making and refine their strategies.

Self-Assessment Questions:

• Do you thrive in an independent setting and enjoy working autonomously?
• Are you comfortable using data to inform your decision-making and refine your strategies?
• Do you have a strong portfolio showcasing your writing, video, and design skills?

ASSUMPTION: Guidant Financial's values and work style make it an attractive option for candidates who are adaptable, collaborative, and data-driven, with a strong portfolio showcasing their skills.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills.
• Balancing creativity with data-driven decision making can be challenging, as can adapting content for various channels and audiences.
• Keeping up with the latest developments in AI, social media, and fintech may require continuous learning and professional development.
• Managing external creative partners and ensuring brand consistency across various channels can be challenging.

ASSUMPTION: These challenges can be mitigated by strong communication, collaboration, and project management skills, as well as a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role differs from other content strategy roles in its focus on AI-driven content and brand growth through various channels.
• Industry-specific context: Financial services and small business financing require an understanding of the target audience's unique needs and challenges.
• Career path comparison: This role offers opportunities for growth and leadership within the marketing department, with potential to expand the role's scope or oversee a team of content strategists or creators.

ASSUMPTION: This role's focus on AI-driven content and brand growth through various channels sets it apart from similar roles in other industries or companies.

📝 Sample Projects

• Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts.
• Creating a thought leadership campaign focused on small business financing trends and best practices, targeting entrepreneurs and small business owners.
• Managing a team of content creators to produce a series of videos showcasing the company's innovative funding solutions and success stories.

ASSUMPTION: These sample projects demonstrate the role's focus on AI-driven content, thought leadership, and collaboration with external creative partners.

❓ Key Questions to Ask During Interview

• How does this role fit within the broader marketing strategy and the company's growth plans?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the key challenges facing the company, and how can this role contribute to addressing them?
• How does the company foster an inclusive work environment and support diversity, equity, and inclusion initiatives?

ASSUMPTION: These interview questions demonstrate the candidate's interest in the role's fit within the broader marketing strategy, the company's growth plans, and its commitment to professional development and diversity, equity, and inclusion.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or samples of your writing, video, and design work to showcase your creativity and technical proficiency.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and strategic thinking.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.