Senior Content and Brand Strategy Manager

📌 Core Information 🔹 Job Title: Senior Content and Brand Strategy Manager 🔹 Company: Guidant Financial 🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO) 🔹 Job Type: Full-Time 🔹 Category: Marketing & Branding 🔹 Date Posted: April 30, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Developing and executing an AI-driven content strategy that aligns with brand vision and thought leadership. - Creating captivating content (written, visual, video) for various channels to maximize engagement. - Collaborating with designers and social media managers to ensure visual content reinforces brand messaging. - Overseeing the content pipeline from concept to publication and managing external creative partners. - Monitoring performance metrics and utilizing data-driven insights to refine content strategies and boost lead generation. ASSUMPTION: This role requires a strategic thinker with a strong creative background, comfortable working independently and collaborating with cross-functional teams. Familiarity with AI tools and a solid understanding of branding dynamics are essential. 📋 Key Responsibilities ✅ Develop and own an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership. ✅ Adapt various content formats to fit different channels and optimize engagement. ✅ Serve as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution. ✅ Collaborate with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences. ✅ Monitor performance metrics and utilize data-driven insights to refine content strategies and improve lead generation. ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, Journalism, or a related field. Experience: - At least 5 years of experience in content placement, video editing, and branding. Required Skills: - Exceptional writing skills (provide samples) - Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure - Experience with WordPress for posting articles (preferred) - Background in video strategy, scripting, and editing (beneficial) - Solid understanding of branding and social media dynamics - Proficiency in Adobe Creative Cloud or similar design platforms (highly desirable) Preferred Skills: - Experience with AI tools and platforms - Familiarity with project management software (e.g., Asana, Trello) - Knowledge of CRM software (e.g., Salesforce, HubSpot) ASSUMPTION: Candidates with a proven track record in content strategy, branding, and video editing will excel in this role. Experience with AI tools and platforms is a plus. 💰 Compensation & Benefits Salary Range: $80,000 - $95,000 annually (USD) Benefits: - Comprehensive health coverage (with free premium option) - Paid parental leave - Generous 401k match - Paid time off (3 weeks) and paid holidays (11 days) - Company-provided equipment for remote work Working Hours: Full-time (40 hours/week) ASSUMPTION: The salary range is based on industry standards for a senior-level marketing role with 5-10 years of experience. Benefits are competitive and aimed at supporting work-life balance. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services Company Size: 51-200 employees Founded: 2003 Company Description: - Guidant Financial helps individuals secure small business funding to start, buy, or grow a business. - An industry leader in innovative business and franchise funding, offering a full suite of funding options and business services. - A fully remote company operating out of 15 states, with a strong focus on employee well-being and work-life balance. Company Specialties: - Retirement fund financing - Unsecured loans - Small business financing - Franchise financing - SBA loans - Accounting and Tax - Payroll and Business Services Company Website: Guidant Financial ASSUMPTION: Guidant Financial is an established company in the financial services industry, with a strong focus on innovation and employee growth. 📊 Role Analysis Career Level: Senior-level marketing role, reporting directly to the Chief Marketing Officer. Reporting Structure: This role does not have direct reports but will collaborate with designers, social media managers, and other marketing team members. Work Arrangement: Fully remote, with a flexible work schedule. Growth Opportunities: - Potential to grow into a leadership role as the company expands its marketing efforts. - Opportunities to work on special projects and initiatives, gaining exposure to various aspects of the business. ASSUMPTION: This role offers significant growth potential as Guidant Financial continues to expand its marketing efforts and solidify its position as an industry leader. 🌍 Location & Work Environment Office Type: Fully remote, with no physical office requirement. Office Location(s): N/A (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO) Geographic Context: Remote work allows for a flexible work-life balance and the opportunity to live and work in various locations across the US. Work Schedule: Flexible, with core hours for team collaboration and meetings. ASSUMPTION: Guidant Financial's fully remote work environment offers employees the flexibility to balance their personal and professional lives while maintaining a strong connection to the company's mission and culture. 💼 Interview & Application Insights Typical Process: 1. Online application and resume submission. 2. Phone or video screen with the HR team. 3. Virtual interview with the hiring manager and/or team members. 4. Final interview with the Chief Marketing Officer. Key Assessment Areas: - Content strategy and planning - Writing and editing skills - Branding and creative thinking - Collaboration and communication - Analytical skills and data-driven decision-making Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Include examples of your writing and creative work, demonstrating your ability to adapt content to various channels and formats. - Prepare for interview questions related to your content strategy, branding, and AI experience. ATS Keywords: AI-driven content strategy, brand growth, thought leadership, content management, SEO, video editing, social media, analytics, collaboration, creativity, innovation ASSUMPTION: Guidant Financial's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to develop and execute an AI-driven content strategy that aligns with the company's brand and thought leadership. 🛠️ Tools & Technologies - Content management systems (e.g., WordPress) - SEO tools (e.g., SEMrush, Ahrefs) - Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) - Design platforms (e.g., Adobe Creative Cloud) - Project management software (e.g., Asana, Trello) - CRM software (e.g., Salesforce, HubSpot) - AI tools and platforms (e.g., IBM Watson, Google AI) ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Guidant Financial is open to training the right candidate on the necessary platforms. 👔 Cultural Fit Considerations Company Values: - Adaptability: Embracing opportunities to adapt and bring others along. - Connection: Lifting others up because when they grow, you grow. - Excellence: Thriving outside of your comfort zone and having insatiable curiosity. Work Style: - Independent and self-motivated, with the ability to work remotely and manage time effectively. - Collaborative and communicative, with strong interpersonal skills and the ability to work effectively with cross-functional teams. - Data-driven and analytical, with a strong attention to detail and a focus on continuous improvement. Self-Assessment Questions: - How do you stay organized and manage your time effectively when working remotely? - Can you provide an example of a time when you had to adapt your content strategy to align with a change in branding or thought leadership? - How do you approach collaboration and communication with designers and social media managers to ensure visual content reinforces brand messaging? ASSUMPTION: Guidant Financial values candidates who align with their company values and work style, demonstrating a strong cultural fit and a commitment to the company's mission and goals. ⚠️ Potential Challenges - Managing multiple content projects and deadlines simultaneously. - Balancing independent work with collaboration and communication across various teams and stakeholders. - Staying up-to-date with the latest developments in AI, social media, and fintech, and incorporating new tools and platforms into the content strategy. ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison - Content Strategy Manager: Focuses on developing and executing content strategies, with less emphasis on branding and video editing. - Brand Manager: Primarily responsible for managing the brand and ensuring consistent messaging across all channels, with less emphasis on content strategy and video editing. - Video Content Creator/Editor: Specializes in video creation and editing, with less emphasis on content strategy, branding, and analytics. ASSUMPTION: This role combines aspects of content strategy, branding, and video editing, making it unique within the marketing field. 📝 Sample Projects - Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts. - Creating a comprehensive thought leadership campaign, including whitepapers, webinars, and blog series, to position Guidant Financial as an industry leader. - Managing the content pipeline for a rebranding initiative, ensuring consistent messaging and visuals across all channels. ASSUMPTION: These sample projects demonstrate the breadth and depth of the responsibilities for this role, highlighting the need for a strategic thinker with strong creative and analytical skills. ❓ Key Questions to Ask During Interview - Can you describe the company's long-term vision for its content strategy and how this role fits into that vision? - How does the marketing team collaborate with other departments, such as sales and product development, to ensure consistent messaging and alignment with business objectives? - What opportunities are there for professional growth and development within the marketing department and the company as a whole? ASSUMPTION: These questions demonstrate a candidate's interest in the company's long-term success and their commitment to growing within the organization. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: [Application URL] - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for the interview process by researching the company and practicing your responses to common interview questions. - Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.